<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
  <channel>
    <title><![CDATA[Swedish Pavilion at Shanghai Expo 2010 : Home]]></title>
    <link>http://www.swedenexpo.cn/en/</link>
    <description><![CDATA[]]></description>
    <language></language>
    <pubDate>Thu, 09 Sep 2010 10:43:49 +0200</pubDate>
    <item>
  <title><![CDATA[Last chance to see Sirqus Alfon ]]></title>
  <description><![CDATA[<img txdam="6616" title="The performance is appreciated by the audience. Photo: Tobias Åkerblom Andersson" height="600" width="400" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909_Sirqus_Alfon/IMG_9642.jpg" alt="" /> <img txdam="6614" title="Sirqus Alfon in action. Photo: Lily Huang" height="402" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909_Sirqus_Alfon/DSC_0122.jpg" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909_Sirqus_Alfon/DSC_0010.jpg" width="600" height="402" title="The amazing Sirqus Alfon at the Swedish pavilion. Photo: Lily Huang" txdam="6613" alt="" /> It's impossible to stand still while Sirqus Alfon perform. Welcome to the Swedish pavilion and enjoy their last shows in Shanghai. 
Playfulness, energy and interaction between the three original gentlemen in fake moustaches is up for admiring at the Swedish pavilion. Come and enjoy this bombastic drama before it's too late!
Last days: September 10 and September 11
Showtimes: 13.30, 14.30, 15.30



]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/last-chance-to-see-sirqus-alfon/</link>
  <guid>news_1148_1284021829</guid>
  <pubDate>Thu, 09 Sep 2010 10:43:49 +0200</pubDate>
</item><item>
  <title><![CDATA[Close to guide: environmental enthusiast or pambassador-to-be]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909-destiny/IMG_07250000.jpg" title="A cute panda toy  in our pavilion. Photo: Tobias Andersson Åkerblom " txdam="6609" width="400" height="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909-destiny/IMG_0742.jpg" title="Guide Destiny at the Swedish pavilion.  Photo: Tobias Andersson Åkerblom " txdam="6608" width="400" height="600" alt="" /> By Carol Shang
Destiny is a Chinese-Swedish guide at the Swedish pavilion. She comes from a big family with two sisters, one brother, two parents and a four year old dog. That makes it seven people, Destiny says. This is probably why she is so caring and loving to everyone. She is always happy and talking in a cheerful tone. 
Destiny is also well acknowledged as an environmental enthusiast at the Swedish pavilion, as she has a great passion for animals and nature. This girl recycles her garbage, even when she is in China. She divides paper, cartons, cans and food waste into different boxes. When she came to me with a motivation letter, and said ‘I want to be a Pambassador’ like a little girl talking about her favorite bracelet, I was not surprised. That is what she is meant to be.
The Chengdu Panda Base, in partnership with the WWF, is seeking six panda enthusiasts to be the ‘world spokespersons’ for the protection of giant pandas. Destiny is applying to be such a pambassador. We'd like to know more details of this competion and her work experience here in the Swedish pavilion. 
swedenexpo.cn: What is the biggest challenge during your experience at the Swedish pavilion?Destiny: It is amazing to see so many countries participating at the Expo and interpreting the theme ‘Better City, Better Life’ in their own ways. Sweden is a country with a long tradition of environmental protection, and environmental issues are one of our main focuses at the Swedish pavilion. I think the development costs too much in china in the sense of environmental reservation. I wish the visitors’ environmental consciousness can be awakened after visiting the Swedish pavilion, but it is not easy. Most people just walk by and ignore what we are trying to tell. I hope eventually people will get some insights into this issue. 
Swedenexpo.cn: Why did you choose to come to China?Destiny: I have roots in China. I am lucky to have had the privilege to grow up in Sweden, but I am connected with China and I want to share what I have with China. 
Swedenexpo.cn: Where did you get the information about the Pambassador program?Destiny: One day I was searching for volunteering work and somehow I ended up on WWF’s website and saw the info that Project Panda is looking for a Chengdu Pambassador. That triggered my interest immediately.  However as I went further and learned more about the Panda conservation, I realized this meant a lot more.
Swedenexpo.cn: Why do you want to become a Pambassador?Destiny: I have always loved to be close to the nature. I grew up with pets, and I really enjoy the connection between human and animals. I’ve had cats, a rabbit, a dog, fish, and parrots. I learned to take care of them and treat them as part of the family.  I feel I can achieve a peaceful state when I am close to animals. I was raised with a strong environmental consciousness and I think I will be able to awaken more people to take action in the Panda conservation as a Pambassador.
Swedenexpo.cn: What are your plans after the Expo?Destiny: Carry on being in China, trying to learn more about myself and my roots in China, and trying to be the link between China and Sweden. I will definitely continue with the volunteering work.
Let's send our best wishes to this lovely girl. Wish her  enjoy the Pambassador competition and good luck. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/close-to-guide-environmental-enthusiast-or-pambassador-to-be/</link>
  <guid>news_1147_1284016311</guid>
  <pubDate>Thu, 09 Sep 2010 09:11:51 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion Friends: Chile]]></title>
  <description><![CDATA[<img width="600" height="399" txdam="6601" title="Pavilion guide Ping Duong interact with people on the other side of the earth. Photo: Douge He" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909_Pavilion_friends_Chile/DSC_9710.jpg" alt="" /> <img width="399" height="600" txdam="6599" title="Pavilion guides Linda Andersson and Ping Duong in front of the Chile pavilion. Photo: Douge He" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909_Pavilion_friends_Chile/DSC_9608.jpg" alt="" /> By: Linda Andersson
During the past few weeks there has been a rumor going around that Chile is many guides’ favorite pavilion. We have been wondering what the pavilion has to offer that is so special, and now it was time to find out.Swedish pavilion guide Ping Duong and I headed to the Chile pavilion, which didn’t look much from the outside, but when we finally entered the pavilion the atmosphere hit us straight away. The beautiful wooden interior, the originality of the exhibition design combined with the music streaming in every room made us understand why people have this pavilion as their favorite. We know from experience though that to really get the whole concept of a pavilion the best thing you can do is to find a guide who can introduce it to you. We didn’t have to look long before we found not only one but two friendly Chilean pavilion staff members, Sebastian Aedo, 28 and Tomas Suazo, 26. We asked them what makes their pavilion stand out among others. They explained that their theme “city of relationships” is well connected with the Expo’s overall theme and has a strong message to send out, somewhat like the Swedish pavilion. Throughout the exhibition you get to follow a young girl, Manuela, who is representing the innocent youth who will later become one of the decision makers in deciding what cities will become like in the future. Sebastian describes that a relationship city is defined by eight different principles on how to improve the cities. He says that the relationship between different cities and different people is very important to make any changes. That relationships are in focus in the Chilean pavilion is something you can definitely tell when you enter the last room of the exhibition. The last room is called the square and is a place where people can sit down on wooden stairs and enjoy good live music, good food and famous Chilean wine.Another attraction in the last room that we fully enjoyed was “the well of the Antipodes”. We looked down the well and to our surprise we could see Chilean guys looking up from the well waiving to us and blowing kisses. Sebastian explained to us that they have installed a live Webb-camera at different places in Chile so that people here in China can interact with the people on the other side of the earth. If you find someone interesting in the well you can write a message on a board and show to the other side. A Chinese girl and a Chilean boy exchanged e-mail addresses in the well a few days ago and who knows; maybe this is the future way to find your love.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-chile/</link>
  <guid>news_1145_1284014122</guid>
  <pubDate>Thu, 09 Sep 2010 08:35:22 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: All roads lead to Sweden pavilion]]></title>
  <description><![CDATA[All roads lead to Sweden pavilion!

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-all-roads-lead-to-sweden-pavilion/</link>
  <guid>news_1141_1284002866</guid>
  <pubDate>Thu, 09 Sep 2010 05:27:46 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: Swedish women in my eye]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909-guides_talk_myh/matilda.jpg" title="The pretty Swedish female guides Matilda Axelsson and Charlotte Johnsson. Photo:Paul Philip Abrigo " txdam="6575" height="330" width="500" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100909-guides_talk_myh/viola.jpg" title="Guide Viola giving a pavilion guide to the Chinese famous TV hostress. Photo: Paul Philip Abrigo " txdam="6577" height="330" width="500" alt="" />  By Helena Ma
Stepping into the Expo Park, one of the many things that capture our attention apart from the various pavilion architectures is the good-looking blond women scattering here and there, Swedish women being one of the outstanding representatives. 
One myth derived from 1950s has been passed on for generations ,that it Sweden is the birthplace of all blondes who are generally regarded as personifications for sexuality, good health, passion and even more interestingly, goddess taking naked tip in the summer water. The hand manipulating all these stereotypes is said to be Swedish movie makers. But anyway, working on close terms with those figures in myths makes me have the opportunity to discover the real soul behind the glorified persona that is a soul made up of independence, diligence, positiveness and proactiveness.
Casting a glance at my working place, an interesting phenomenon would be easily detected. Almost all leading figures are females. Female Swedish guides working in the stuffy scorching weather, with their beautifully shining wavy blond hair swinging in the air can also be spotted on all harsh positions. They are good communicators, knowing how to welcome the distinguished guests in most hospitable smile and soothe agitated mood with utmost patience and tenderness. They are ready to share, attentive to create an open egalitarian working atmosphere. Hard work are never complained about, smile is always wore on face.
In a society where’’ gender equality ’’ has been utmost extolled, the figures of Swedish women have actively appeared in all fields and stand out with pride among all. For instance, their presence has penetrated into political, financial world where males were once the absolute dominant. Their distinguishable organizing ability and prudential tactics are conducive to their successful development in political arena. I once heard a Swedish colleague illustrating the social phenomenon in this way:” The Swedish woman really got liberated from the burdensome domestic chores thanks to the milestone launch of the ‘parental allowance system’. The transform of the traditional familial roles, the social welfare, the feminist movement and other wise strategies all contribute to establishing this world-renowned equality between two genders.
Taking an attentive look at a special picture on one of the spinning cylinders in the first hall, we can see an elegant crowned female that has been adored and admired by a great majority of Swedish citizens ---the H.M. princess Viktoria, who has long been regarded as one marvelous representative for the modern independent Swedish women. Let’s look forward to her grand debut at the Swedish pavilion on 13th Oct, at which time the beauty of Swedish women radiating love, courage and independence will once again shine on this expansive land.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-swedish-women-in-my-eye/</link>
  <guid>news_1139_1283929475</guid>
  <pubDate>Wed, 08 Sep 2010 09:04:35 +0200</pubDate>
</item><item>
  <title><![CDATA[Expo 360° - Charming Men Working at The Expo]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100902_EXPO_360__Charming_Men_Working_at_The_Expo/P1040477wtmk.jpg" title="Sweden pavilion guides Fredrik Andersson and Zhang Yi at the TV-show " txdam="6405" height="500" width="375" alt="" /> Monday August 23, the big day that every girl at the Expo had been waiting for had finally arrived. It was time to decide who the best male guide at the Expo is. ICS has launched a new live show during the World Expo called EXPO 360°, where reporters provide the viewers with live updates from the Expo Park every weeknight at 20.00. This time ICS sent out a reporter to find contestants for the competition “the best male guide in the Expo Park”. After showing off their talents to the reporter, three guides were brought back to compete in the Shanghai live TV-station to compete for the prestigious title. All three contestants were of Scandinavian origin: David Diec from the Denmark pavilion, Atte Lotjonen from the Finland pavilion and Fredrik Andersson from the Sweden pavilion. The judging panel consisted of the two EXPO 360° hosts and what came as a happy but a bit intimidating surprise for the contestants, two-time Olympic gold medalist, Yelena Isinbayeva. The competition was divided into three parts, every part being scored individually by the judges.Round one: In the first part the guides should introduce themselves and show off a special talent. David dribbled with a basket ball and Fredrik skated on inlines while juggling but despite these artistic talents, the one who scored highest during this round was Atte. He charmed his way into the judges’ hearts by singing a song in Chinese about Chairman Mao.  Score after first round: Denmark 21 points, Finland 25 points, Sweden 23 pointsRound two: The second part was a role-play interaction with Yelena Isinbayeva that was going to show how the guides handle different everyday situations in their roles at the Expo Park. Yelena Isinbayeva played the role of a tourist who wanted to get easy access into the pavilions, using different tricks to get her way in. In the end both the Danish and Finnish guides David and Atte gave into her charm and let her skip the queue. The Swede Fredrik, however, was not as easily charmed and not even a kiss on the cheek from the Olympic gold medalist could make him bend the rules. This probably would have given him high scores from the Sweden Pavilion directors but unfortunately not from the judges in this competition, putting him in the last place. Score after second round: Denmark 43 points, Finland 49 points, Sweden 39 pointsFinal round: In the final round the contestants played a Chinese game where they would throw a sandbag into the air while picking up as many mah-jonggs as possible, and catching the sandbag on its way down. When Atte, the leader before the final round, caught all mah-jonggs and also the sandbag the hope of winning was out for the other contestants. Fredrik did come back for a strong finish in the end, though, polishing up his final scores.Score after final round: Denmark 47 points, Finland 55 points, Sweden 45 pointsTo watch the EXPO 360° live show, tune in every weeknight at 20:00 on ICS or visit their website here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/expo-360-charming-men-working-at-the-expo/</link>
  <guid>news_1135_1283765123</guid>
  <pubDate>Mon, 06 Sep 2010 11:25:23 +0200</pubDate>
</item><item>
  <title><![CDATA[Munching Matilda: Norway]]></title>
  <description><![CDATA[This time Munching Matilda munches  on the Norway seafood.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/munching-matilda-norway/</link>
  <guid>news_1132_1283763583</guid>
  <pubDate>Mon, 06 Sep 2010 10:59:43 +0200</pubDate>
</item><item>
  <title><![CDATA[Slam Dunk]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100906_Slam_Dunk/6.jpg" width="402" height="600" title="The strongest and best looking Expo team: Sweden Streets. Photo: Lily Huang" txdam="6524" alt="" /> <img txdam="6522" title="Swedish Street received great audience support. Photo: Lily Huang" height="402" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100906_Slam_Dunk/5.fans1.jpg" alt="" /> <img txdam="6520" title="Erik Zhang has played basketball since childhood and his true element is the basketball court. Photo: Lily Huang" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100906_Slam_Dunk/3.jpg" alt="" /> Swedish pavilion guide Erik Zhang has played basket ever since childhood: “I love playing ball, it’s one of my big interests!” When he heard about the Expo basketball tournament he wasn’t slow to put together a team consisting of himself, Erik Bergenholtz, Chen Xi and Fei Fan. They call themselves Sweden Streets.

“We haven’t been practising together,” says Erik Bergenholtz, “but we have fun playing together, that’s the most important.” All team members agree to this and it’s obvious that the spirits are high in our Swedish-Chinese team.
 

In spite of three lost games in a row, the players are far from disheartened.
“We simply met teams who were better than we are,” Chen Xi states.
“For being the first time we played together I think we did a real good job,” says Erik Zhang.
The Swedish team received great support from the audience.


“I enjoyed the fact that people were cheering for us. Of course, the question still remains whether they were cheering for us or laughing at us,” says Erik Bergenholtz wryly. “We clearly had the best supporter fan base.”
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/slam-dunk/</link>
  <guid>news_1128_1283747020</guid>
  <pubDate>Mon, 06 Sep 2010 06:23:40 +0200</pubDate>
</item><item>
  <title><![CDATA[Superlucky Sneakers]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100906_Superlucky_sneakers/3.jpg" width="600" height="400" title="Erik Zhang in best shape on court. Photo: Lily Huang" txdam="6516" alt="" /> <img txdam="6514" title="Erik Zhang with a basketball on the Expo court. Photo: Lily Huang" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100906_Superlucky_sneakers/1.jpg" alt="" /> How come pavilion guide Erik Zhang owns a pair of Superlucky Sneakers?
Pavilion guide Erik Zhang bought a pair of red-and-white sneakers two months ago, but never had the opportunity to use them. When the World Expo basketball tournament was announced, Erik thought it was about time of dust off the shoes – they would be perfect for the competition.
Erik brought the shoes to the pavilion and asked all colleagues to sign them. It wasn’t long before both shoes were completely filled with wishes of luck and signatures.
“It’s only been four days and I’ve already collected everybody’s name. Everyone’s there! It’s over 70 people,” Erik tells us.

Taking a closer look, it becomes obvious that the pavilion co-workers haven’t only been writing signatures. Here and there are personal messages, little hearts and countless wishes of luck.
“This is very precious to me,” he elaborates. “It brings luck.”
Erik liked the result so much he felt unwilling to use them in the competition. “But the power is still there! When I compete I will have the full support of the whole pavilion! That feels enormous!”

And as expected, Erik Zhang was in his best shape on the court.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/superlucky-sneakers/</link>
  <guid>news_1127_1283743613</guid>
  <pubDate>Mon, 06 Sep 2010 05:26:53 +0200</pubDate>
</item><item>
  <title><![CDATA[Election Day in the Swedish Pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100904_Voting_at_Sweden_pavilion/DSC_0100__1_wtmk.jpg" title="Staff were lining up to vote in the Swedish pavilion. Photo: Lily Huang" txdam="6496" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100904_Voting_at_Sweden_pavilion/DSC_0108__1_wtmk.jpg" title="Deputy Commissioner General Nina Ekstrand holding up her voting envelope. Photo: Lily Huang" txdam="6497" height="500" width="334" alt="" /> By Charlotte Johnsson
2010 is an important and exciting year for the Swedes for many different reasons. It is not only the year when Sweden can show off its innovative spirit at Expo 2010 in Shanghai, it is also the year of the much talked about Crown Princess wedding, and last but not least, the general elections are coming up in September. This year Swedes in Shanghai were offered to vote in a new innovative way. On September 2 Catharina Cappelin from the Consulate General came to the pavilion, and with much curiosity and anticipation some of the pavilion staff was watching her as an election booth was installed in the Swedish pavilion, and for the first time ever general elections were held at a World Expo.This initivative was much appreciated by many of the guides, who thought it was very convenient and innovative to vote at work. Outside the booth there was much exitement and not only guides came to vote but also representatives from partner companies in Shanghai enjoyed taking part in Expo election day.
Even some of the office staff got spirited away by this innovation and took part in the elections. Maria Warren works as the communications manager in the pavilion and thinks that it is exciting to be able to affect the result even though she is so far away from Sweden. She stays updated by reading newspapers and blogs on the internet were she also watches political debates. She stresses that it is still as important to vote when you are abroad as in Sweden and use that right to vote that you have as a Swedish citizen. One of the other guides agrees and points out that it is also a resposibility to vote and hopes that the participation in the elections will be high this year.Catharina Cappelin confirms that the Swedes in Shanghai has shown a very big interest in this years election. And she is pleased to see that the interest for Sweden is so big amongst Swedes living abroad. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/election-day-in-the-swedish-pavilion/</link>
  <guid>news_1126_1283740301</guid>
  <pubDate>Mon, 06 Sep 2010 04:31:41 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week, Aug 30 - Sep 5]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100905_Moments_of_the_week/7.Engineering_Educationwtmk.jpg" width="600" height="400" title="September 5. Sino-EU Workshop on Engineering Education was held at the Sweden Pavilion. A group photo was taken outside the pavilion. Photo: Lily Huang" txdam="6505" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100905_Moments_of_the_week/5.Expo_election_daywtmk.jpg" width="600" height="400" title="September 2. Expo election day at Sweden pavilion. Outside the booth staff and other expat Swedes line up to vote. Photo: Lily Huang" txdam="6503" alt="" /> <img txdam="6501" title="August 30. Pavilion guide Alexis von Sydow gives the Nordic Council of Ministers a fascinating guided tour. Photo: Tobias Andersson Åkerblom" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100905_Moments_of_the_week/3.Nordic_Council_of_Ministerswtmk.jpg" alt="" /> The last week of August ended with high level visits and we welcome the new month with a big big smile. Quelle fantastique!






]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-august-30-september-5/</link>
  <guid>news_1124_1283680919</guid>
  <pubDate>Sun, 05 Sep 2010 12:01:59 +0200</pubDate>
</item><item>
  <title><![CDATA[In commemoration of Hungry Henrik]]></title>
  <description><![CDATA[In commemoration of Hungry Henrik.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/in-commemoration-of-hungry-henrik/</link>
  <guid>news_1118_1283500585</guid>
  <pubDate>Fri, 03 Sep 2010 09:56:25 +0200</pubDate>
</item><item>
  <title><![CDATA[Photo: Taiwanese pop singer Jam Hsiao visited the Swedish pavilion ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100831-XiaoJT/DSCN0999wtmk.jpg" title="Jam Xiao is playing the slide." txdam="6410" width="450" height="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100831-XiaoJT/DSCN1000wtmk.jpg" title="Jam Xiao is taking a photo with the guide Xu Yun outside of the Swedish pavilion." txdam="6411" width="600" height="450" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100831-XiaoJT/DSCN0996wtmk.jpg" title="Jam Xiao is having the pavilion tour with our guide. " txdam="6409" width="600" height="450" alt="" /> August 31, Jam Hsiao, who is a pop singer from the Taiwan TV talent show "Super Star Boulevard", visited the Swedish pavilion. During his tour around our pavilion, he was curious and interested in the exhibitions and its interactive parts.  Xu Yun, who guided Jam said afterwards “he was very easy-going and nice and I was a little bit nervous to be honest” After the visit, Jam was very impressed by the Environmental Challenges Hall and said ”this is great, very much to with the city and the Expo theme!” ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photo-taiwanese-pop-singer-jam-hsiao-visited-the-swedish-pavilion/</link>
  <guid>news_1114_1283410813</guid>
  <pubDate>Thu, 02 Sep 2010 09:00:13 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion Friends: Canada]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100901_Pavilion_friends_Canada/DSC_0207wtmk.jpg" title="Canada pavilion guide Eamon Leonard in front of Expo Shanghai well. Photo: Lily Huang" txdam="6396" height="600" width="402" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100901_Pavilion_friends_Canada/IMG_0596wtmk.jpg" title="Canada pavilion with the Canadian flag fluttering in the wind. Photo: Tobias Andersson Åkerblom" txdam="6397" height="600" width="400" alt="" /> As  two northern countries across the oceans, Canada and Sweden have much in common when it comes to geography, demography, social system and culture. For instance, both people have learned to endure long-lasting, freezing winters, have a democracy and a well-developed social welfare system, share a passion for ice hockey and also worth mentioning, they both have their representatives that are well-known to Chinese, with Canada’s being “Dashan” and Sweden’s being “Lao Wa”. 
The theme of the Canadian pavilion for Expo 2010 is “The Living City: inclusive, sustainable, creative”. It is a theme that is reflective of the overall theme” Better City, Better Life” and it aims towards demonstrate the tolerance and inclusiveness that Canada as a democratic country has towards it cultural diversity and multi ethnic groups. The cities in Canada offer high quality living and showcase urban practice on sustainable development.
I was toured around the pavilion by the guide Eamon. Entering the pavilion, I was surprised by its gigantic size. This large public space encourages interaction and a community feeling. The exterior skin of the pavilion is composed of 4000 m2 of Canadian red cedar, certified by the Canada Wood Association and Canada Wood China. The wooden structure can easily be dismantled and thus be reused after the Expo which caters to the need of sustainability. The green wall of ever green seedlings serves both as a symbol of urban greenizing and as a natural bio air filter. For the purpose of intensifying the interaction with the visitors, modern, contemplative, original music composed by “Cirque Du Soleil” surrounds the space and helps the visitors ponder the general theme.Close to the end of the tour, I asked Eamon a few questions about him. He told me that before coming to China, he worked for a construction company and had learned Chinese for a while in Taiwan.I asked him how he finds this Expo experience, and he said that he thinks it is quite an amazing experience, to be able to communicate and interact with as many as 70 million Chinese people. Through getting into contact with them, he feels that he can not only improve his Chinese skills, but also practice communication skills in interacting with various kinds of people. Besides, to have the chance of working in such a spectacular pavilion is in itself something worthy of feeling excited about, he says.I was curious to know what he expects from the job in return, and he replied that people vary from one another, and he hopes that he can reach different groups, cater to their needs and make them satisfied. At the same time, Eamon hopes that he can improve his cultural understanding and tolerance. In the end he wishes that all the guests visiting the Canadian pavilion will have a satisfactory experience.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-canada/</link>
  <guid>news_1112_1283404122</guid>
  <pubDate>Thu, 02 Sep 2010 07:08:42 +0200</pubDate>
</item><item>
  <title><![CDATA[ Guides’ talk: the extra hands outside the pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100831-guides__talk-keke/IMG_3924wtmk.jpg" title="Thinner body type and darker tone after a long time outside work. Photo: Tobias Andersson Åkerblom" txdam="6379" height="600" width="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100831-guides__talk-keke/IMG_3915wtmk.jpg" title="The lovely " txdam="6378" height="400" width="600" alt="" /> There are a bunch of extra hands working outside of the pavilion; they are not the well-known “Cabbage” but rather the lovely “blue elves”. In this week’s Guide’s Talk, we will cast the spotlight onto those supportive friends.
“Opps, we are so gonna endure another several hours’ sunbathing…”I have nothing more in mind besides the fact that I have to head nine-o’clock scorching sun. The grilling weather seems once again elongate the distance between the expo exit of line 13 and Swedish pavilion.  Yet a glance at the large chunk of ice at the pavilion entrance soothes my worry –yeah, there they are, the “blue elves” have like usual stood on their positions on time.
After spending time together in the past several months, our pavilion guides really owe a lot of thanks to those volunteers working on the out-front. With their existence, the position “Outside Queue” is no longer annoying as it once was, and the working pressure loaded on each and every one of our guides gets really reduced to a great extent .  Working as a press guide today, I took the opportunity to give those lovely elves an interview, hoping to get to know them better.  
Keke(reporter) :  Please introduce yourself.Answer: Taopu County Team Five: lock  Le Li
Keke: the total working hour per dayAnswer: from the opening of the pavilion till the closing time (ie. Half past nine to ten), with a two –hour- long rest.
Keke: the transportation tool to and from work?Answer: get up around six in the morning and get picked up by the collective bus at ten past seven , entering into the Expo park around eight.
Keke: how about your food?Answer: Staff Canteen, 15 RMB standard lunches, so far satisfied, as long as we are no hungrier. 
Keke: the most bizarre question from the visitors?Answer: asking what pavilion it is and where is the cable car that you can actually find in Swiss pavilion?
Keke: the changes on you after working so longAnswer: thinner body type and darker tone
Keke :why not apply some sun-block cream?Answer: at the beginning I would use that working eight hours a day, but as time goes by I sort of get tired of doing that since it does not help much anyway.
Keke : what is your opinion for Swedes after working with them for several months? Answer: fluent in Chinese， good-looking , civilized and highly –qualifiedGuide:  Keke Chen
From: shanghaiAge: 23Super power: transcending time spaceFavorite exhibition hall: solution hallMost looking forward to:  performance by Street By Sweden Understanding toward the theme of the pavilion: Innovation is the impulsive sparkle of inspiration]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-the-extra-hands-outside-the-pavilion/</link>
  <guid>news_1104_1283238890</guid>
  <pubDate>Tue, 31 Aug 2010 09:14:50 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Switzerland]]></title>
  <description><![CDATA[This time Hungry Henrik visited Switzerland pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-switzerland/</link>
  <guid>news_1099_1283157633</guid>
  <pubDate>Mon, 30 Aug 2010 10:40:33 +0200</pubDate>
</item><item>
  <title><![CDATA[The Expo Grandmother]]></title>
  <description><![CDATA[Sweden pavilion has already been visited by the Expo father. But who is the Expo Grandmother?On Friday the 27th, we were glad to receive a special friend of Expo 2010 in Shanghai, Yamada Tomiyo from Japan, also known as the Expo Grandmother. Mrs Yamada, a 61-year old lady, is a woman in her prime. Since the opening of the Expo she has already visited 375 pavilions.According to Mrs. Yamada she had paid a visit to the Sweden Pavilion back on May 23rd but as you dear readers remember May 23rd was a special day at our Pavilion. The King of Sweden was here and because of that extraordinary visit the Expo Grandmother missed out on one of our special features – the slide. “I really like the Sweden pavilion, especially the focus on environmental issues,” Mrs. Yamada says. “And the staff is friendly and work very hard.” She adds with a laugh.Before trying out the slide the Expo Grandmother was a bit nervous. Our friendly guides helped her into the slide. Then SWOOSCH it said and the Expo’s very own grandmother moved from one exhibition hall to another in a most creative way.At the bottom of the slide, Mrs. Yamada burst out laughing. “Ooo, so very fast and so very exiting”.Can we expect another visit by Expo Grandmother soon?
Click here for a video of the Expo Father's visit to Sweden pavilion.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/the-expo-grandmother/</link>
  <guid>news_1096_1282998447</guid>
  <pubDate>Sat, 28 Aug 2010 14:27:27 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week 23-29/8]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100828_Moments_of_the_week/IMG_9769wtmk.jpg" title="August 28. The Swedish bestselling novel " txdam="6345" width="600" height="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100828_Moments_of_the_week/DSC_2167wtmk.jpg" title="Aug 23. A new exhibition item arrived in Sweden pavilion - the space module " txdam="6341" width="600" height="399" alt="" /> The past week has been filled with happy, exciting and sad moments. Check out the pictures and learn all about it.
















]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-23-298/</link>
  <guid>news_1095_1282993788</guid>
  <pubDate>Sat, 28 Aug 2010 13:09:48 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Chinese Pippi Longstocking in Sweden pavilion]]></title>
  <description><![CDATA[Chinese Pippi Longstocking in Sweden pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-chinese-pippi-longstocking-in-sweden-pavilion/</link>
  <guid>news_1093_1282884323</guid>
  <pubDate>Fri, 27 Aug 2010 06:45:23 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion Friends: Angola]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100826_pav_friends_angola/pav_wall.jpg" title="Maria waving the Angola flag outside the pavilion as a swedish goodbye to our new pavilion friends. Photo: Matilda Axelsson" txdam="6319" height="600" width="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100826_pav_friends_angola/man.jpg" title="And her colleague Alberto Panzo. Photo: Matilda Axelsson" txdam="6318" height="600" width="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100826_pav_friends_angola/woman.jpg" title="Our new guide friend Joselia Ferreira. Photo: Matilda Axelsson" txdam="6323" height="600" width="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100826_pav_friends_angola/pav.jpg" title="The Angola pavilion shaped like a desert plant is popular among the visitors. Photo: Matilda Axelsson" txdam="6320" height="400" width="600" alt="" /> I have always wanted to go to Africa and the good thing about Expo is that here I can go anywhere in the world whenever I want. So in this week of pavilion friends, Maria and I decided to take a trip to the south-central African continent and the country Angola. 
As we approached Africa Square the Shanghai summer heat helped us imagine that we now had switched continents with the hot winds sweeping around us from the Angola desert. Soon we could see the Angola pavilion rising ahead of us like a big green plant, which is actually what it is. The construction of the pavilion is shaped after a special desert plant called Welwitschia, which is considered to be a living fossil. It can get up to 2000 years old! 
Inside the pavilion we met some of the guides working there and we got a guided tour through the exhibition that tells the story of Angola, from 2000 years ago until today. We went from the rock painting period to the story of kingdoms, the horrible slave trade to the years of colony and of course the declaration of independence for the Republic of Angola in 1975. The theme for the pavilion is New Angola, Better Life and our friendly guide told us that Angola now is building up their economy on the industry of oil and diamantes.
One of the funniest things in the Angola pavilion was however the 4D cinema. The wind blows in our hair while flying over the landscape of Angola and suddenly an elephant comes in our way and Maria shouts out loud when it feels like the chair is going to break. A very interesting experience, I must say… 
Overall we had a nice visit in the Angola pavilion and one day I know I will do this trip again, but by then I will take the step outside of the Expo world and maybe meet some elephants in real life! ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-angola/</link>
  <guid>news_1090_1282795736</guid>
  <pubDate>Thu, 26 Aug 2010 06:08:56 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: new guides’ new experience in Sweden pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100825-guides_talk-ZY/IMG_3926wtmk.jpg" title="New guide in charge of the  kithen. Photo: Tobias Andersson Åkerblom " txdam="6299" height="600" width="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100825-guides_talk-ZY/DSC_2048wtmk.jpg" title="New Swedish guide Viggo with Helena Ma in the Hall A. Photo: Tobias Andersson Åkerblom " txdam="6298" height="338" width="509" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100825-guides_talk-ZY/IMG_3982wtmk.jpg" title="ABB guide  Sophia. Photo: Tobias Andersson Åkerblom " txdam="6300" height="363" width="544" alt="" /> Us ”old” guides have experienced a lot lately. On the one hand, we have had to say goodbye to some of our dear colleagues, who have left for pursuing their studies. As the Chinese saying goes, all good things must come to an end. But we believe there will be a day that we can be together again. On the other hand, we are also very happy to see new colleagues come and they have quickly become a part of the big family. What kind of family is it? What does the Swedish pavilion look like in these new guides’ eyes? Interviewees:Aron: from the Expo bureau, responsible for the Expo stampsChen Jiang Jun: from IKEA, responsible for the IKEA kitchen in the exhibitionYuan Zhen: new guide, from China.Sophia: sent by ABB and responsible for the ABB robots in the exhibition.Viggo: new guide, from Stockholm, Sweden.How long have you been here? And do you still remember the first day here?
Aron: 28th, July is my first day here. I can clearly remember the deputy Commissioner General of Sweden Pavilion, Nina, together with our team leader, who gave us a warm welcome and showed us around. We even tried the slide that day. Chen Jiang Jun: In the first few days, we tried to learn the story of the exhibition as well as every object in the IKEA kitchen. People here are very kind and helpful. They helped us find our own locker. I felt great.Yuan Zhen: I’ve been here for two weeks. I started to work the first day so I didn’t even have time to get my uniform and I knew nothing about the pavilion. Thanks to my colleagues who helped me a lot. I had the night shift that day, so by the time I was off, there was no subway. So I had to transfer to a bus first, and then take a taxi home. By the time I got home, it was already one o’clock.Sophia: I’ve been here for only a week. Our colleagues are all very friendly. During lunch time, we sit down together, eat and talk, which feels really good.Viggo: I’ve been here for two weeks. I feel good. Colleagues are all very nice.
What impressed you the most in our pavilion?Aron: The third hall—a sustainable society. This is a very good concept. I mean, in a sustainable society, everything is connected. Swedish people pay a lot of attention to the environment, which is the right thing to do.Chen Jiang Jun: My favorite are the five pictures in the second hall. Swedish way to solve environmental challenges is something that we can learn from. For example garbage recycling, I think everyone can contribute to it, and every family is responsible for it.Yuan Zhen: The most impressive one is, of course, the slide.Sophia: The IKEA kitchen and the Pippi’s cartoon pictures are very impressive to me.Viggo: the slide. I’ve tried like 20 times.
What do you think of the staff food here?
Aron: It’s OK.Chen Jiang Jun: Not good.Yuan Zhen: Not bad.Sophia: I didn’t expect lunch here. It’s very nice that the pavilion can provide food. Viggo: Sometimes it’s good.Our work can sometimes be boring and tiring, but our guides always seem to find ways to keep the spirit up. As Aron said “We can be innovative and make the work interesting”, “you can always get support and help from your colleagues, either Chinese, or Swedish, or “banana man”(Swedish born Chinese)”.Guide: Zhang YuFrom: Hangzhou, Zhejiang Superpower: prediction What's your favorite part of the exhibition?The atmosphere hall.What event do you look forward to the most?Staff tripWhat’s your understanding of “Spirit of Innovation”:As the light can bring people warmth and hope, innovation makes the world a better place to live.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-new-guides-new-experience-in-sweden-pavilion/</link>
  <guid>news_1088_1282627387</guid>
  <pubDate>Tue, 24 Aug 2010 07:23:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the pavilion: Medical Innovation on the Innovation Wall]]></title>
  <description><![CDATA[On the innovation wall, we present Swedish innovation cases and companies within the medical area, including the world leading pharmaceutical company AstraZeneca. Other innovations on the wall are the Leksell gamma knife for brain tumor treatment, which is used with radiation and suitable for patients who cannot have traditional surgery; the pacemaker, a medical device which regulates the beating of the heart, the Permobile, a power wheelchair vehicle for disabled people, and the company Aerocrine and their asthma monitoring device. These examples demonstrate the leading role Sweden has played in the field of medical innovations.Medical R&amp;D is prioritized in Sweden, and a lot of the medicines we use today were originally developed here. Some examples include Macrodex, Interalipid, Xylocaine and the sustained-release tablet. Sweden is making continuous efforts in providing efficient medicines for patients, such as Bricanyl and Pulmicort for asthma, and growth hormone Genotropin and Losec for gastric ulcer, which sells well worldwide.In Sweden, not only the big international companies like AstraZeneca and Pharmacia/Pfizer but also the smaller companies are committed to medicine R&amp;D. Fast growing markets include medical equipment such as image documentation equipment, orthopedic implants, dialysis equipment, heart-lung machine, electrocardiograph and laboratory medicine research. A lot of Swedish companies keep a close relationship with universities. For example Karolinska Institute, established in 1810, is the only independent medical institute in Sweden. It enjoys a high reputation in Europe and North America, because it’s the birth place of the gamma knife, the pacemaker and the growth hormone. Karolinska institute owns more than 40 innovation companies, 35 licenses and 100 patentsSwedish government attaches great importance to the development of medical science and biology as well as technology and climate. 5 billion SEK have been put into R&amp;D within these areas. Swedish Governmental Agency for Innovation Systems (VINNOVA) has been committed to encouraging the development of new medicine, biotechnology and medical equipment to meet the health needs of the human beings. For example, “Combine” is a large-scale joint project sponsored by VINNOVA, some departments of Science Institutes together with Karolinska Institute, with the aim of providing solutions to chronic inflammations (including rheumatism, asthma, psoriasis, etc.). They have built up a network with all kinds of data and a biology database, which may provide advice for specific treatment of patients. In this project, pharmaceutical enterprises can purchase information on new medicine R&amp;D. The money will then be used to support the operation of the Combine network.Without a doubt, Swedish medical innovations have made a better and brighter life for millions of patients.Notes:1.    For more information on the project “Combine”: http://www.combinesweden.se/  2.    Swedish pharmaceutical company AstraZeneca is now holding Autistic Children Painting Exhibition. Time: 20th Aug.-2nd Sep.3.    Swedish Governmental Agency for Innovation Systems: www.vinnova.se]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/exploring-the-pavilion-medical-innovation-on-the-innovation-wall/</link>
  <guid>news_1087_1282626933</guid>
  <pubDate>Tue, 24 Aug 2010 07:15:33 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: 2 000 000th visitor of the Swedish pavilion]]></title>
  <description><![CDATA[2 000 000th visitor of the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-2-000-000th-visitor-of-the-swedish-pavilion/</link>
  <guid>news_1085_1282558309</guid>
  <pubDate>Mon, 23 Aug 2010 12:11:49 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: 2 000 000th visitor]]></title>
  <description><![CDATA[Time runs fast, and today the visitor count hit the prestigious two million. After some intense moments of waiting, the counter finally hit the designated number. Our dear guest Mr Liu Pengfei from Taizhou and his friends Shi Rui and Chen Lerong got greeted by Commissioner General Annika Rembe, got a guided tour by Communications Director Lynn Yang and received a bag of Swedish gifts. Who will be the 3 000 000th visitor?
For our other big visitor numbers, click these links: 1 000 000th (photo), 1 000 000th (video) and 500 000th. 

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-2-000-000th-visitor/</link>
  <guid>news_1082_1282550036</guid>
  <pubDate>Mon, 23 Aug 2010 09:53:56 +0200</pubDate>
</item><item>
  <title><![CDATA[Autistic Children Painting Exhibition]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100822-painting_exhib/IMG_3072wtmk.jpg" txdam="6266" width="400" height="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100822-painting_exhib/IMG_3062wtmk.jpg" txdam="6268" width="518" height="345" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100822-painting_exhib/IMG_3065wtmk.jpg" txdam="6265" width="515" height="344" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100822-painting_exhib/IMG_3054wtmk.jpg" txdam="6263" width="518" height="345" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100822-painting_exhib/IMG_3057wtmk.jpg" txdam="6264" width="505" height="336" alt="" /> Since August 20, the innovation stage at the Swedish pavilion has been the scene of an autistic children painting exhibition, held by AstraZeneca together with Shanghai  Aihao Children Rehabilitation Center. 
Almost 50 paintings created by autistic children are displayed, and they are full of color and creativity. A lot of visitors are deeply touched by the drawings and have left video messages of warm wishes to the children. These messages will be made into a DVD and sent to the children and their families after the exhibition is finished. Autistic children have problems communicating with people and tend to be very lonely. The cause of this disease is still unclear, and research have shown that to take good care of one autistic patient require at least three people.
- There are about 67 million autistic persons worldwide.  Even though we don’t have the statistics of the autistic patients in China, we probably have over one million people, since one out of a thousand is born with this disease.  This large group is starving for care and understanding from the society.
says Li Shanguo, Director of the WCH and CDC department (the Disease Control and Prevention and the Women's and Children's Health department) of Shanghai Municipal Health Bureau. 
- These children don’t lack feelings and they long for communication with other people just like all of us. However, their way of communicating is different, and painting can work as a window for them to express their thoughts and feelings. This can also help us to further understand their world and create more efficient communication channels with them. Our original idea with this exhibition was to let our children communicate with the outside world by their paintings and take part in the Expo in their own way, and with the help of the Expo, leverage the need for more care and understanding from the society. 
says Yang Xiaoyan, Principal of Shanghai Aihao Children Rehabilitation Center
The exhibition will last until September 2, and then move on to the UK pavilion for another three weeks. If you wish to express anything to these children, please write to info@expo2010.se, and you get the chance to win a small gift from us as a thanks.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/autistic-children-painting-exhibition/</link>
  <guid>news_1081_1282544094</guid>
  <pubDate>Mon, 23 Aug 2010 08:14:54 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Czech Republic]]></title>
  <description><![CDATA[Hungry Henrik visited the Czech Republic pavilion this time. 

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-czech-republic/</link>
  <guid>news_1079_1282540794</guid>
  <pubDate>Mon, 23 Aug 2010 07:19:54 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week August 16-22]]></title>
  <description><![CDATA[Another week has passed, with Monday being a very busy day. This week we sang, danced, saw marriages, met with celebrities, made new friends and said good-bye to old ones. Here are the photos.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-august-16-22/</link>
  <guid>news_1075_1282448837</guid>
  <pubDate>Sun, 22 Aug 2010 05:47:17 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: South Korea Enterprise Pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100818_Wedding_for_guides_talk/wedding1.jpg" title="Mr Zhang and Mrs Lv. Photo: Tobias Andersson Åkerblom" txdam="6167" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100818_Wedding_for_guides_talk/wedding4.jpg" title="Mr Zhang and Mrs Lv getting married. Photo: Tobias Andersson Åkerblom" txdam="6170" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100818_Wedding_for_guides_talk/wedding3.jpg" title="Mr Zhang and Mrs Lv on the aisle to getting married. Photo: Tobias Andersson Åkerblom" txdam="6169" height="600" width="400" alt="" /> August 16 is, according to the Chinese lunar calendar, regarded as the traditional Chinese Valentines’ day. With its arrival, a tint of honey sweetness started permeating into the air and carrying with it the joy of being in love. People in love will send each other gifts like chocolate and other choose to get married on this very special day. To warm up the merry atmosphere even more, a special wedding ceremony was held on the Expo Puxi side, at the Korean Enterprise Pavilion. I had the honor of doing the on-spot reporting and witnessing the whole process of the ceremony.   After a short conversation with the chief Mrs Xin, I found out that the couple about to get married was actually chosen from a campaign arranged by the pavilion on the theme of “cross-cultural marriage” as an act of promoting the friendly cultural bond between Korea and China. The touching story behind the couple, Mr Zhang and Mrs Lv, was the main reason why they finally got chosen as one of the four couples, being the only exception as a domestic couple.  Mr Zhang, who is paralyzed, could not afford a wedding ceremony when they registered. But regardless of the poor economic condition and Mr Zhang’s physical inconvenience, Mrs Lv has been staying close by his side, taking care of all the home chores without a single word of complaining. 30 years of unrewarded endeavors has only been based on a simple promise ”if you treat me well, I will be your arms and legs”.  
The persevered and unselfish efforts made by Mrs Lv inspired her husband to sign up for the campaign and they ended up winning the hearts of the jury. Their prize was all venue arrangements made, dressing and make-up for the ceremony, 50 free Expo tickets for their wedding guests and a honeymoon trip to the famous Jieju Island in Korea.  Towards the end of our conversation, I asked Mr Zhang to give some blessings to those in love and he replied ”a most simple promise at the wedding altar makes a lifelong commitment which should be treasured along with all the love acts throughout one’s life“. With those words, Mr Zhang turned to his wife with tears in his eyes.As hard as it already is to find each other in the beginning of your life, the harder it should be to maintain the deep love throughout the life.  This belated wedding ceremony is an evidence of true love. It is not a start but rather a continuation. As the name ”Pearl Marriage” indicates,  the love between the couple radiates the most fabulous color like a well-polished pearl, shining and everlasting. I extend my most sincere blessings to their future together, may they have each other’s company in life’s ups and downs and carry forth their love till death does them apart. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-south-korea-enterprise-pavilion/</link>
  <guid>news_1069_1282208923</guid>
  <pubDate>Thu, 19 Aug 2010 11:08:43 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Chinese Valentine's Day]]></title>
  <description><![CDATA[Chinese Valentine's Day in the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-chinese-valentines-day/</link>
  <guid>news_1065_1282204537</guid>
  <pubDate>Thu, 19 Aug 2010 09:55:37 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Heroes of Newerth, China vs Sweden]]></title>
  <description><![CDATA[Dreamhack activity in the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-heroes-of-newerth-china-vs-sweden/</link>
  <guid>news_1063_1282195387</guid>
  <pubDate>Thu, 19 Aug 2010 07:23:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides" talk: the Swedish pavilion and travelling in Sweden]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100819-guide_s_talk-LiQi/at_hall_A.jpg" title="Li Qi at Hall of Atmosphere. Photo: Lynn Yang" txdam="6178" height="400" width="300" alt="" /> As a guide in the Swedish pavilion, I normally receive almost 20 000 guests from all over the world every day. Many of them like our first exhibition hall, the Atmosphere Hall, very much and love to spin the cylinders and take pictures with them. They seem to enjoy to get a taste if the “real Sweden and the Swedish lifestyle". Visitors are at first always curious about everything and ask me lots of questions about Swedish tourism, such as which places in Sweden are interesting? What do Swedes eat? Are all Swedes blonds?  What are the symbols of Sweden? What is particularly must-buy products in Sweden? and so on. I feel that the Swedish pavilion is like a cultural bridge connecting Chinese visitors to Sweden. Through all our exhibition pictures, items and videos, the visitors start to develop an interest towards this Nordic country, and then they will maybe travel to Sweden. 
Sweden, a distant Nordic country in the Scandinavian peninsula, leaves Chinese people images such as "remote", "natural", "forests", "perfect welfare", "Vikings", "Northern Lights" and many more. Before the Expo, to many Chinese people, travelling to Sweden is such a "Norse mythology" - a dream hard to realize. But in fact, travelling to Sweden, no matter if you go with a package tour or DIY travel, is not so far away. In the Swedish pavilion and our guides, the visitors can get more tourism information about this amazing land.
Thus, in addition to doing guided tours in the Swedish pavilion, I still feel that I should share my own experience about travelling in Sweden with those who have not yet got the chance to go there. So from now on, I will not only introduce the Swedish culture and spirit of innovation in the pavilion, I will also write a column about "The Swedish pavilion and travel in Sweden" here at swedenexpo.cn. So stay tuned for some really nice inside tips about this mythical country in the north...
Guide: Vicky Qi Li
From: Changsha, HunanAge:25Superpower: Leap and divergent thinking / Courage of rising to any challengeWhat's your favorite part of the exhibition?  - The last hall,  Hall of Innovation SocietyWhat's event do you look forward to the most in the Swedish Pavilion?  -  Princess's comingIf you would describe Sweden in one sentence, what would it be?  -   It is peaceful, simple, restrained and harmonious in style, just like my favorite classical music.How do you understand the Swedish theme, "Spirit of Innovation"?:  -  Innovation can be found anywhere no matter in Swedish pavilion or in everybody's life.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-the-swedish-pavilion-and-travelling-in-sweden/</link>
  <guid>news_1058_1282103082</guid>
  <pubDate>Wed, 18 Aug 2010 05:44:42 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: USA]]></title>
  <description><![CDATA[Hungry Henrik: USA

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-usa/</link>
  <guid>news_1054_1281948018</guid>
  <pubDate>Mon, 16 Aug 2010 10:40:18 +0200</pubDate>
</item><item>
  <title><![CDATA[Dogge Doggelito – a rap wizard at the Swedish pavilion]]></title>
  <description><![CDATA[The weather in Shanghai is extremely hot this week, and so is the performance at the Swedish Pavilion. Two weeks of wonderful performances from Swedish rap star, Dogge, attracts a lot of visitors and also local music talents.
After an improvisational performance by Dogge and a visitor last week, today Dogge found a new partner, Huggy. He is a senior student from Shanghai who has practiced rap for 17 months. What will happen when combining eastern and western hip-hop? Take a look at the pictures.
Swedenexpo.cn made an interview with Huggy after the performance.
Swedenexpo.cn: How do you feel after your first performance with Dogge? Huggy: At first I feel a little bit nervous, because Dogge is a professional performer while I am an amateur. But he and his crew were very kind and my tension disappeared. I think their music is very good and impressive.
Swedenexpo.cn: What was your feeling performing in front of the visitors?Huggy: Very good, all of us were very excited.
Swedenexpo.cn: Why do you like hip-hop? How would you describe this kind of music in one sentence?Huggy:  I think it’s different from the pop music, and to me, it’s a kind of spirit and attitude.Huggy and his hip-hop group “Mixtapez” will have a performance at YU YIN TANG (No.851 Kaixuan Rd. ) to celebrate the release of their album at 9 pm on August 18. Those who like hip-hop can go there to have a look.
Blog of Huggy]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/dogge-doggelito-a-rap-wizard-at-the-swedish-pavilion/</link>
  <guid>news_1052_1281943305</guid>
  <pubDate>Mon, 16 Aug 2010 09:21:45 +0200</pubDate>
</item><item>
  <title><![CDATA[The super pin collector in the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100819-pin/pin3.jpg" title="Jenny with her pins lanyard at the hall A. Photo: Tobias Andersson Åkerblom " txdam="6189" height="323" width="485" alt="" /> Recently a wave of pin collecting has hit the Swedish pavilion.  Guide Xiaoxia is one of the collectors.
It is said that a lot of frenetic fans have popped up at Expo. They are for example fans of handsome foreign guys, fans of memorial pins, fans of pavilion stamps, fans of delicious cuisine etcetera. Now the pin collecting trend is taking over our pavilion too, and it all began with a beautiful girl working at Invest in Sweden.
As a guide working for Invest in Sweden, which is a government organization functioning as a facilitator for foreign companies who want to invest in Sweden, Xiaoxia’s role is to introduce to interested investors to Swedish culture and business environment. This  gives her many opportunities than the other guides to collect pins. In the middle of one of Xiaoxia’s breaks, swedenexpo.cn got an interview with her.Swedenexpo.cn: How did you come up with the idea of collecting pins?Xiao Xia: Well, I didn’t have interest in pins in the first place and actually considered collecting them being rather childish. But one day, a guide from the German pavilion gave me a very nice pin which touched me deeply. So then and there I got the impulse to start collecting them. Once I think of the symbolic meaning that every single pin has in representing the pavilions, the collecting actually becomes a quite meaningful act .
Swedenexpo.cn: How many pins have you collected? (by August 13)Xiao Xia: From my start last Sunday I have already collected 47. I got another one from my colleague just now so altogether I have 48 .(by August 13)Swedenexpo.cn: What is your goal, how many do you want to collect until the end of the Expo?Xiao Xia: I want my collection to become the biggest of the Expo. I have heard  that there is a guy owning 400 something pins but I do believe that I can beat that. But recently I got the news that someone has already collected more than 15 kg which equals more than 2000 pins, and I guess that would be a bit hard to exceed.
Swedenexpo.cn: Which are the most meaningful ones in your collection?Xiao Xia: The most meaningful ones are all those sent to me by my friends. They are all my favorites and most precious pins. I have even made a pin board for my collection, and encarved into the board below each pin are their names. For instance, I particularly treasure the national flag pin from the US pavilion that has a lot of bling-bling on it. It can’t be bought so I regard it as a gem in my collection.  The pin from the Japanese pavilion is also very nice. 
Xiaoxia emigrated to Sweden when she was six, and now she is back in China working for the government affiliated bureau Invest in Sweden. The guiding experience that she gets when working in the pavilion is very special to her. When doing the guided tours, Xiaoxia feels that she can really identify with the innovative spirit that the Swedish pavilion stands for. It’s like something floating in the Swedes veins and she really shares this passion for innovation with her countrymen. 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/the-super-pin-collector-in-the-swedish-pavilion/</link>
  <guid>news_1050_1281941946</guid>
  <pubDate>Mon, 16 Aug 2010 08:59:06 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The shop in the Swedish pavilion]]></title>
  <description><![CDATA[Video of the shop in the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-shop-in-the-swedish-pavilion/</link>
  <guid>news_1048_1281937789</guid>
  <pubDate>Mon, 16 Aug 2010 07:49:49 +0200</pubDate>
</item><item>
  <title><![CDATA[The smiling star of the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100816-smiling_star/photo2.jpg" title="The voting box of smiling star. Photo: Paul Philip Abrigo" txdam="6141" width="501" height="333" alt="" /> Recently, a voting box has appeared in our Swedish pavilion office, a “Smiling star” box. swedenexpo.cn is very curious about this idea. So today we will look into it and check it out. 
After a bit of research, we found out  that it is arranged by the Expo bureau C district in order to choose the smiling star among the staff of the pavilions. From the beginning of June, the smiling stars will be chosen from all the pavilions in the Expo C district. For the Swedish guides, it is a big opportunity to have fun, but also to have a little break from the job. 
During these weeks, the voting box has been filled with votes, and every Swedish guide has given their votes to their own smiling star. So let us wait and see who’s will win the most charming smile according to the Swedish guides.
As we know, the Expo bureau will soon announce the “Smiling star” of July, and we are looking forward to witnessing a Swedish guide on the “Smiling star” list.
Maybe, you visitors also have your own smiling star of the Swedish pavilion. You might even be thinking of the same person, or maybe you are thinking of someone else? It doesn’t matter; you can always send us a letter and tell us about your smiling star. info@expo2010.se]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/the-smiling-star-of-the-swedish-pavillion/</link>
  <guid>news_1045_1281876564</guid>
  <pubDate>Sun, 15 Aug 2010 14:49:24 +0200</pubDate>
</item><item>
  <title><![CDATA[Street by Sweden is cancelled for mourning victims on Sunday]]></title>
  <description><![CDATA[According to a statement by China's State Council,  August 15,2010 will be the national mourining for the victims of the massive mudslide in Gansu province. All Public entertainment will be suspended on Sunday.
To express the deep condolences for the mudslide victims, The Swedish pavilion will cancel its ""Street by Sweden: Dogge Doggelito" performance on Sunday as well . 
Thanks for your understanding and cooperations.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/street-by-sweden-is-cancelled-for-mourning-victims-on-sunday/</link>
  <guid>news_1039_1281781563</guid>
  <pubDate>Sat, 14 Aug 2010 12:26:03 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week August 9-15]]></title>
  <description><![CDATA[Here we have this week's batch of fresh memories; everything from violin-players to hard-core computer gamers. And my birthday. 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-august-9-15/</link>
  <guid>news_1037_1281769507</guid>
  <pubDate>Sat, 14 Aug 2010 09:05:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: From Sweden With Love]]></title>
  <description><![CDATA[For two days, August 12-13, the Swedish violin group Con Amore has been playing beautiful music for the visitors standing in line to enter the Swedish pavilion.
The group consists of 13 young violinists between the ages 9 and 19 and plays both classical and folk music.
Before coming to the Swedish pavilion they played for 4000 people at the International Society for Music Education's World Conference in the Olympic Village in Beijing.
- It's been fun for us to play here, under such extreme conditions, Päivicki Virkkala-Malmqvist, the director of the group says and refers to the incredibly hot weather of Shanghai. She is from Finland, the land of the sauna. In a few days they are going back home - "to the real sauna", not the outdoors version of Shanghai.




 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-from-sweden-with-love/</link>
  <guid>news_1036_1281699974</guid>
  <pubDate>Fri, 13 Aug 2010 13:46:14 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: "A fair deal for everyone" - CSR forum]]></title>
  <description><![CDATA[To make the world a better place we all have to chip in. So what can  private companies do? On August 11-12 a large forum was held in the Swedish pavilion to discuss their responsibility towards society.
Since 2007, Sweden and China have a unique cooperation about  Corporate  Social Responsibility (CSR) and even a website together to inform people about the topic.
"Sweden is  the only country that has this kind of collaboration with China, so CSR  is not only beneficial for us as a country, it also works as a  facilitator in our relations with other countries" Anders Ahnlid,  Director General for Trade Policy at the Ministry for Foreign Affairs in  Sweden said.

One point that was stressed by many of the speakers was that CSR is not only a cost, it's a win-win deal. But it requires cooperation:
"International success is not about Swedish companies coming to China and being successful or Chinese companies going to Sweden and being succesful. It's about creating a sustainable development for the entire world, a brighter future for all",  Song Lihong of the Ministry of Commerce of China said.
During the first day of the forum, Chinese and Swedish companies, organizations and government representatives shared their experiences and views on CSR. During the second day a workshop was held together with Chinese media. 

CSR might be a big and complicated issue, a topic that can be discussed for much longer than two short days . But as one speaker said:  
"For me CSR boils down to one thing: a fair deal for everybody."
Click here  to learn more about the Sino-Swedish CSR cooperation.















]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-a-fair-deal-for-everyone-csr-forum/</link>
  <guid>news_1035_1281694015</guid>
  <pubDate>Fri, 13 Aug 2010 12:06:55 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Norway, Norway old friend]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100812_Pavilion_friends_norway/IMG_0828wtmk.JPG" title="Norwegian salmon. Photo: Matilda Axelsson" txdam="6098" height="320" width="480" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100812_Pavilion_friends_norway/IMG_0803wtmk.JPG" title="Small figures of people in the Norwegian pavilion. Photo: Matilda Axelsson" txdam="6096" height="320" width="480" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100812_Pavilion_friends_norway/IMG_0809wtmk.JPG" title="An elk figure in the Norwegian pavilion. Photo: Matilda Axelsson" txdam="6097" height="320" width="480" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100812_Pavilion_friends_norway/IMG_0810wtmk.JPG" title="Norwegian guide Esten. Photo: Matilda Axelsson" txdam="6101" height="320" width="480" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100812_Pavilion_friends_norway/IMG_0889wtmk.JPG" title="The Norwegian pavilion by night. Photo: Matilda Axelsson" txdam="6099" height="320" width="480" alt="" /> 
Sweden and Norway have always been good neighbors with some kind of love and hate relationship to each other. You could say that our countries are just like two brothers that like to tease each other but with lots of love underneath. In Sweden we have Norway stories where we like to make fun of Norwegians, like for instance:“What is the difference between Norway and outer space? – In outer space there is hope for intelligent life.”“Why does Norwegians carry a car door in to the desert? – So that they can pull done the window if it gets too hot.”We Swedes think this is hilarious, but in Norway they actually have exactly the same stories but with Sweden and Swedes as the main characters instead… 
In this week’s Pavilion friends I decided to visit our beloved neighbours to see how things are going in Norway.Norway is a country with a lot of beautiful nature and their theme for the Expo is “Powered by Nature”. Just like we brought the glue tree to the Swedish pavilion structure, the Norwegians brought the Norwegian pine tree and together with Chinese bamboo created a pavilion with the feeling of a Norwegian skiing cottage.
According to the Norwegian guide Esten outdoor life is what Norway is all about, and inside the pavilion one can follow the Norwegians active life through small wooden sculptures that are climbing mountains, skiing, fishing etc. And talking about fishing, the most successful part of the Norwegian pavilion seems to be the restaurant where they serve the Norwegian salmon. Esten tells me that the restaurant always has plenty of visitors, both Chinese and foreigners, and everyone seems to be very impressed by the salmon. In Sweden we also eat a lot of salmon but according to the Sweden stories in Norway we haven’t really got a hold on it yet… 
What will Swedish people do if they caught a salmon while fishing?They will through it right back again. They can’t afford to eat such expensive fish.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friendsnorway-norway-old-friend/</link>
  <guid>news_1032_1281617300</guid>
  <pubDate>Thu, 12 Aug 2010 14:48:20 +0200</pubDate>
</item><item>
  <title><![CDATA[Being Pippi Longstocking in the Swedish pavilion  ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100810-pipi_frame/P2.jpg" txdam="6053" width="340" height="509" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100810-pipi_frame/ccc.jpg" txdam="6051" width="498" height="370" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100810-pipi_frame/p1.jpg" txdam="6052" width="500" height="335" alt="" /> Pippi Longstocking is one of the characters of the Swedish pavilion. She is the nine year old girl in the books by Swedish writer Astrid Lindgren. Pippi is bold, courageous, mischievous, and clever and has become something of a role model for a majority of the Swedish children, as almost everyone read about her during their childhood. Now, in the Swedish pavilion, without a time machine and not having to go back to Sweden which is Pippi Longstocking’s home, visitors can have fun with Pippi Longstocking here in Shanghai. Just come and join us in the Swedish pavilion, and we will show you how to become Pippi Longstocking. 
At the Dala horse square and by the Villa Villekulla playground, there are two Pippi Longstocking boards and this is where kids and adults who want to be Pippi can realize their dreams. The only thing you have to do is to go stand behind the frame, look through the hole and smile. Have a friend take as many pictures of you as you want, and voila, you are Pippi.
Innovation and creativity has its base in play. swedenexpo.cn encourage everyone to have a try on being Pippi Longstocking. Strike a pose and be creative, and just maybe we will catch a picture of you with our professional Leica lens cameras. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/being-pippi-longstocking-in-the-swedish-pavilion/</link>
  <guid>news_1024_1281411888</guid>
  <pubDate>Tue, 10 Aug 2010 05:44:48 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: The Sweden pavilion guides under the Shanghai sun]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100810-guides_talk-linda/DSC00014wtmk.jpg" title="Chinese visitors outside the Finnish Pavilion. Photo: Linda Andersson" txdam="6058" height="362" width="483" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100810-guides_talk-linda/Brucewtmk.jpg" title="Bruce Zhao showing off his new tan.Photo: Linda Andersson" txdam="6059" height="379" width="506" alt="" /> Two weeks ago the visitors got useful tips from Pino Chen on how to survive the hot summer at the Expo. We read about the high-powered electric fan, the ice and the café’s food stall, all provided to keep the visitors cool and calm. 
This week we are taking a closer look at how our Sweden pavilion guides are coping with the heat inside the pavilion. A rumor says that Zhu Lvxin has found a very innovative way to keep cool so we decided to find her and see what it is. Zhu Lvxin’s innovation consists of a hat that is shaped like an umbrella. She explains that it is very effective and protects her from the hot sun as well as the rain. The hat can be bought outside the entrance to the Expo and only costs 10 RMB. Inspired by Zhu Lvxin’s spirit of innovation, the search for other effective cooling systems continues around the pavilion. 
The next innovation to be found is the “Friend cooler” which basically consists of one very warm and one very friendly guide. The friendly guide uses his or her staff-pass and waves it as fast as possible in front of the warm guide. It is free of charge and quite effective since the Swedish pavilion is known for its many and friendly staff but how long it will last will depend on the physics of your friend. Last but not least, on our search for a great cooling innovation we find Bruce Zhao. He says that it helps to think positive thoughts when you are standing out in the sun. The image of swimming in a very cold pool keeps him through the day. Considering he recently got what we call a “farmer’s tan”, we would suggest him to put on some sun-lotion the next time he stands outside thinking about taking a swim. 
After a long and hard day of work, if the guides are still not cool enough they can always realize Bruce’s dream, do as the public visitors, and take a swim outside the Finnish Pavilion. 
Guide: Linda AnderssonFrom: Sweden, (Shanghai is my 2nd home)Age: 25Superpower: PersuasionWhat’s your favorite part of the pavilion? Swedish Atmosphere HallWhat pavilion event are you looking forward to the most? All events that include music, dance &amp; sportWhat’s your understanding of “Spirit of Innovation”: My understanding is that to be able to be creative and innovative there has to be an environment that is nurturing peoples’ thoughts and ideas. There has to be a positive spirit towards thinking outside the box, keeping an open mind and daring to speak out, otherwise thoughts will remain thoughts. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-the-sweden-pavilion-guides-under-the-shanghai-sun/</link>
  <guid>news_1023_1281411460</guid>
  <pubDate>Tue, 10 Aug 2010 05:37:40 +0200</pubDate>
</item><item>
  <title><![CDATA[Recommendation for Chinese Valentine's Day: Swedish Royal wedding chocolate]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100808-royal_wedding_cocholate/IMG_0342wtmk.jpg" txdam="6016" width="400" height="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100808-royal_wedding_cocholate/IMG_0352wtmk.jpg" txdam="6017" width="518" height="345" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100808-royal_wedding_cocholate/IMG_0354wtmk.jpg" txdam="6024" width="504" height="336" alt="" /> Aug 16 is the Chinese Valentine’s Day. On this special occasion, the souvenir shop of the Swedish Pavilion is introducing the Royal wedding chocolate, limited edition to the public. This chocolate was made especially for the  wedding of the Swedish crown princess, celebrating the big event.
On June 19, Sweden’s crown princess Victoria and her fiancé Daniel Westling got married in Stockholm, the capital of Sweden and it  has become a much talked about love story in European Royal history.
It has been confirmed  that the newly wedded princess and her husband will visit the Swedish Pavilion at the Shanghai Expo on October 13, and we very much look forward to welcoming them here.
On the Chinese Valentine’s Day, Aug 16, swedenexpo.cn would like to recommend the Swedish Royal wedding chocolate to the visitors of the Swedish pavilion. Give it to your loved ones and enjoy the sweet taste of love.
Price of the Royal wedding chocolate box (limited edition): 198RMB ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/recommendation-for-chinese-valentines-dayswedish-royal-wedding-chocolate/</link>
  <guid>news_1019_1281348831</guid>
  <pubDate>Mon, 09 Aug 2010 12:13:51 +0200</pubDate>
</item><item>
  <title><![CDATA[Gamers of the world unite - Dreamhack]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100809_Dreamhack_Dan_Che/3.jpg" title="People competing intensly at the Dreamhack Heroes of Newerth China qualifier. Photo: Tobias Andersson Åkerblom" txdam="6049" height="400" width="600" alt="" /> During August 8-9, Dreamhack held qualifying matches in the Swedish pavilion. A lucky young man won a flight ticket and the honor to represent China at the world's largest computer gaming festival in November. 
For two full days gamers played Heroes of Newerth at the Innovation Stage of the Swedish pavilion. After a final two-hour match the lucky winner was known yesterday afternoon. Dan Che (单车), is a 22-year old young man from Anhui. He has been a professional gamer for a year, and is well-known within the gaming community. However, he has only played the game of the competition, Heroes of Newerth, for two weeks. His old favourite game is DOTA, a multiplayer game based on World of Warcraft. Because there are a lot of similarities between the two games he has learnt quickly. And now he prefers the new game."DOTA has a lot of bugs. This is a lot faster", he said. His trip to represent China at Dreamhack in Sweden during November 25-28 will be his first visit to Europe, and he's excited."It feels really awesome", he said.
Click here to see Dan Che in DOTA action on web TV. 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/gamers-of-the-world-unite-dreamhack/</link>
  <guid>news_1018_1281346725</guid>
  <pubDate>Mon, 09 Aug 2010 11:38:45 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Yoga Class in the Swedish pavilion]]></title>
  <description><![CDATA[Yoga Class in the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-yoga-class-in-the-swedish-pavilion/</link>
  <guid>news_1015_1281338039</guid>
  <pubDate>Mon, 09 Aug 2010 09:13:59 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Singapore]]></title>
  <description><![CDATA[This time Hungry Henrik visited Singapore pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-singapore/</link>
  <guid>news_997_1281321614</guid>
  <pubDate>Mon, 09 Aug 2010 04:40:14 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the pavilion- spirit of innovation wall ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100809-innovation_wall/innovation_wall_1.jpg" title="The Spirit of Innovation wall.Photo:Pino Chen" txdam="6037" width="230" height="324" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100809-innovation_wall/innovation.jpg" title="A visitor is looking at the pictures on the innovation wall. Photo:  Tobias Andersson Åkerblom" txdam="6038" width="502" height="335" alt="" /> Sweden is known as one of the most innovative nations in the world and the world famous birthplace of the Nobel Prize. Although Sweden is a small country with only 450,000 square kilometers land it has many world-renowned Fortune 500 companies. In our pavilion, there is a wall in the Spirit of Innovation Hall, which is also called "Spirit of Innovation”. On the wall, it shows more than 50 pictures of innovative representatives of Sweden in fields of technology, business life, health care, telecommunications, social construction, etc. All of these innovative products are giving the visitors an idea of how innovation makes life better in Sweden and the rest of the world.  
With a short stay in front of the wall during the pavilion tour, with only help from a few descriptions below each picture, visitors may not know the whole idea behind the innovative idea. Here we will gradually look into the distinguished Swedish inventions and help you to get to know each of them better and explain how they help Sweden and the world turn better.
Firstly, the well-known Swedish brands on the wall that Chinese people usually recognize are: IKEA, H &amp; M, Vodka, Volvo and Tetra Pak. The wall also displays many other crucial inventions which are invented by Swedes as well. The following inventions are such: Celsius thermometer, Hasselblad camera, Volvo's three-point seat belts, the global mobile communications series (GSM) ,handy baby bag, the first Coca-Cola bottle, deposit one machine dry Nobel explosives, SSA B high strength steel, Electrolux vacuum machine, innovation of the banking system, the Swedish Association of the wood pulp and paper construction, Skype, Tonium Pacemaker (the world's first Pocket DJ Mix Disc system), the 21st century Halda watch, algae cells (Algae battery), the green call key, electric wheelchairs, heart pacemakers, ball bearings, safety matches, adjustable wrench, zip, etc. 
In fact, all these inventions came true after long-term research and development. Furthermore, the Swedish innovation momentum continued to grow rapidly. From 2009 to 2012, the Swedish government will give an unprecedented increase of investment in R &amp; D and innovations, and continue to encourage research on innovation and development.
"Innovations do not only stay as ideas, they can be realized into actual products, something that can help people in their everyday life", this is the way Swedes understand innovation. In the following weeks, we will focus on each invention on this wall, and tell you more about their stories. By doing this, we try to give you a more vivid understanding of the Swedish spirit of innovation.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/exploring-the-pavilion-spirit-of-innovation-wall/</link>
  <guid>news_994_1281263134</guid>
  <pubDate>Sun, 08 Aug 2010 12:25:34 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week August 2-8]]></title>
  <description><![CDATA[The first week of August has already blown by our existence, here are moments we'll keep in our hearts.

 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-august-2-8/</link>
  <guid>news_990_1281165633</guid>
  <pubDate>Sat, 07 Aug 2010 09:20:33 +0200</pubDate>
</item><item>
  <title><![CDATA[Singing on TV]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100803_Paul_on_TV/Paul_Philip_Abrigo_on_TV_3.jpg" width="600" height="400" title="Paul Philip Abrigo perfoming at the TV show Huarendazongyi. Photo: Merima Zeljkovic" txdam="5995" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100803_Paul_on_TV/Paul_Philip_Abrigo_on_TV_2.jpg" width="600" height="400" title="Paul Philip Abrigo perfoming at the TV show Huarendazongyi. Photo: Merima Zeljkovic" txdam="5994" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100803_Paul_on_TV/Paul_Philip_Abrigo_on_TV_1.jpg" width="600" height="400" title="Paul Philip Abrigo getting interviewed by the host of " txdam="5993" alt="" /> A while back, I was contacted by a representative from SMG - Shanghai Media Group, asking if I would like to get interviewed and sing on national Chinese TV. It was a big show with appearances by Jackie Chan and other Eastern celebrities, and this time they wanted someone from the World Expo to come and sing and play games with some of China's most famous models. How could I say no?
It was a considerably hot day in June as my girlfriend and I hopped into a taxi and travelled over to the SMG studio in Pudong. Things were confusing, and only once we arrived at the right place, talking to the right people and getting the right information, things got clearer. "Huarendazongyi (华人大综艺)" is a nation-wide hit show featuring Chinese celebrities playing games and having fun. What they wanted with a simple photographer/singer from the Swedish pavilion was hard to conclude. A couple of employees from the Norwegian pavilion; Kevin and Lars, backed out in the last minute, leaving only me with the TV people. 
Loosing backup and moral support from fellow Scandinavians left me unsure, but once on stage in full make-up and with microphone in hand, I couldn't help but enjoy myself. At first we talked a bit about Sweden and the Spirit of Innovation, and after that I sang and played a guessing game with the celebrities. To be honest, I did not entirely understand what was going on there on stage and in front of the cameras, but then again, I never really do...
Click here to see the show at Dongfang Weishi's own website, the appearance is somewhere 55 minutes into the show. See the clip also at Youku, exact time is 54:24-63:14.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/singing-on-tv/</link>
  <guid>news_988_1281089432</guid>
  <pubDate>Fri, 06 Aug 2010 12:10:32 +0200</pubDate>
</item><item>
  <title><![CDATA[The Swedish pavilion starts reservation for evening tickets]]></title>
  <description><![CDATA[During this hot summer, a lot of visitors prefer to visit the Expo in the evening. To serve these visitors, the Swedish pavilion has now opened a reservation service for evening tickets. 
The evening reservation tickets are available and delivered each day from 5 pm to 9.30 pm. Visitors who get the tickets can enter our pavilion through the easy access (located near the Dala horses) and try the slide as well. The rules are the same as with the day tickets.
The reservation machines are located to the left of the outside queue exit. We deliver around 200 tickets every evening. 
The Swedish pavilion is very charming in the evening, both outside and inside. Swedenexpo.cn welcomes you to visit us during the evening and enjoy a very happy summer night Expo trip. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/the-swedish-pavilion-starts-reservation-for-evening-tickets/</link>
  <guid>news_987_1281082852</guid>
  <pubDate>Fri, 06 Aug 2010 10:20:52 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Volunteer rapper]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100803_Volunteer_Rapper/DSC_1238wtmk.jpg" width="600" height="396" title="Volunteer rapper C.J. Zhang Tian getting interviewed by Swedenexpo.cn videographer Pixon Han. Photo: Paul Philip Abrigo" txdam="5990" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100803_Volunteer_Rapper/DSC_1232wtmk.jpg" width="600" height="396" title="Swedish hip hop artist Dogge Doggelito performing with volunteer rapper C.J. Zhang Tian. Photo: Paul Philip Abrigo" txdam="5991" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100803_Volunteer_Rapper/DSC_1182wtmk.jpg" width="600" height="396" title="Swedish hip hop artist Dogge Doggelito performing with volunteer rapper C.J. Photo: Paul Philip Abrigo" txdam="5988" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100803_Volunteer_Rapper/DSC_1163wtmk.jpg" width="600" height="396" title="Volunteer rapper C.J. talking to fans outside the Swedish pavilion. Photo: Paul Philip Abrigo" txdam="5986" alt="" /> August 3, Chinese rapper C.J. performed together with Swedish hip hip artist Dogge Doggelito and crew. The crowd went wild as the b-boys free styled.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-volunteer-rapper/</link>
  <guid>news_986_1281082678</guid>
  <pubDate>Fri, 06 Aug 2010 10:17:58 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Brazil]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100802_Pavilion_friends_Brasil/2.jpg" title="Brasil pavilion guide Joey Zhou telling Swedenexpo.cn Carl-Johan Blom about her impressions of Sweden. Photo: Paul Philip Abrigo" txdam="5922" height="251" width="380" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100802_Pavilion_friends_Brasil/6.jpg" title="The main attraction of the Brasil pavilion - a giant four-wall screen showing scenes of Brazil. Photo: Paul Philip Abrigo" txdam="5926" height="251" width="380" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100802_Pavilion_friends_Brasil/5.jpg" title="An outside view of the Brasil pavilion. Photo: Paul Philip Abrigo" txdam="5924" height="251" width="380" alt="" /> This week we set out to meet our colleagues from the Brazilian pavilion. In the midst of chitchatting we figured that we could also try to confirm the alleged rumor of Brazilian pavilion having not only very friendly, but also cute employees. Thanks goes out to the CCI guards for the tip. At the Brazilian pavilion we met up with Joey Zhou and Rena Le, two guides in their early twenties, both born and raised in Shanghai. We took the opportunity to ask them some questions.
Hi, we come from swedenexpo.cn!Joey Zhou: Hi!Rena Lu: Hello, welcome!So, tell me, what’s the Brazilian pavilion about?Joey Zhou: It’s about making people happy. For example, by sport activities like soccer and volleyball or from samba dancing.Aha, and is that something that also reaches out your visitors?Joey Zhou: Yeah they really like it when we have samba dancers here. It’s quite exciting.Can you tell me anything fun that usually happens here?Joey Zhou: We usually get a lot of foreigners who claim that they are from Brazil to get easy access....But when we ask for their passports they turn out to be from somewhere else.
I’m curious, what have you heard about the Swedish pavilion?Joey Zhou: That you have a slide! Actually I visited once and I liked that everyone no matter of the age could have fun in your pavilion. That’s very true actually, everyone can enjoy it. And, what have you heard about Sweden as a country?Joey Zhou: I think Sweden is like a garden, very clean. Also, I have a Swedish friend and she tells me it’s quite expensive to get a haircut in Sweden. Rena Le: Salmon, Swedish salmon!Yes, we all love that of course… Thanks for the visit girls!]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-brazil/</link>
  <guid>news_982_1280983773</guid>
  <pubDate>Thu, 05 Aug 2010 06:49:33 +0200</pubDate>
</item><item>
  <title><![CDATA[In Astrid Lindgren's footsteps]]></title>
  <description><![CDATA[Astrid Lindgren is probably Sweden’s most well-known author, and beyond  doubt the most loved one. She was born in 1907 and in 1945 she released  her first book about the immensely popular Pippi Longstocking. After  that she has created characters such as Emil in Lönneberga, Mio,  Madicken, Karlsson on the roof, Lotta at Bråkmakargatan and the brothers  Lionheart, among others.  Today the Swedish pavilion has hosted well-known authors, professors  and publishers, sharing one thing; a love and fascination for  children’s literature, and especially for Astrid Lindgren. Her books  have inspired millions of people and she has a special place in many  people’s hearts.  - In Sweden we live with Astrid Lindgren’s stories even as adults.  Personally I feel that her examples of strong and independent girl  characters have been important to me, and I think this literature can  serve as a platform for our discussions about what is truly important in  life, days Annika Rembe, Commissioner General at the Swedish pavilion,  in her opening speech.But how come Astrid Lindgren became so  popular, what makes her different to other children’s literature  authors? Birgitta Westin, Senior Editor at Rabén &amp; Sjögren,  explained her view: - Astrid created her own unique characters and trusted her imagination.  She also got a very intimate relation to her audience, when you read her  stories you can actually hear her voice.  One of the most interesting topics today was the question of how  Astrid Lindgren’s characters can be so popular here in China as well,  even though they are so different from the way of living in China. Mr.  Li Xueqian, President of China Children Publishing House, sees an  explanation: - Astrid Lindgren has created a childhood all children want, and by that  brought happiness into their lives. As a matter of fact I see many  similarities between children around the world. Kids want fun, they  fantasize and they want respect from the adults. Astrid Lindgren has  grasped these wants and understood what is in the hearts of children,  and that is why she is so loved. Astrid herself had a lot in common with some of her characters,  something that might explain a little bit about where all her  imagination came from. - When Astrid was a child, she was very brave, strong and kind. Once she  ate a worm straight out of the soil, just to prove to her brother that  she dared. She also had a motto, “never lie, never let down, never  deceive”. It is a pretty amazing motto to have when you are so little,  says Birgitta Westin. During the afternoon the seminar guests and general public could enjoy  some scenes from the Pippi Longstocking musical that is currently being  played in Beijing. The performance was very appreciated, both by kids and adults, as usual  when it comes to Astrid Lindgrens stories.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/in-astrid-lindgrens-footsteps/</link>
  <guid>news_981_1280913930</guid>
  <pubDate>Wed, 04 Aug 2010 11:25:30 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Online guided tour Room A]]></title>
  <description><![CDATA[This time Carl-Johan Blom will bring us to the Swedish pavilion Room A.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-online-guided-tour-room-a/</link>
  <guid>news_977_1280821857</guid>
  <pubDate>Tue, 03 Aug 2010 09:50:57 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish pavilion coming up next: from August 1 to 15 ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/_temp_/3464503653_3fb47ae7df.jpg" txdam="976" width="500" height="375" alt="" /> 
In August, the Swedish pavilion is launching several activities open to the public. We will also host a number of high-level seminars and forums.
Activities open to the public :
August 4, Family Musical Pippi LongstockingLocation: entrance hall, the Swedish PavilionTime slots: 11am, 14pm, 16pm Open to the public Family musical Pippi Longstocking will be performed on the stage at the Swedish pavilion on August 4 in collaboration with Swedish Arts Council. Pippi Longstocking is the most popular fairy tale in Sweden and large parts of the world.At the Innovation Stage, Pippi reading hours is open to all kids. Time slots: 11.30, 14.30, 15.30, 16.30August 3-15,Street by Sweden: Dogge DoggelitoLocation: entrance hall, the Swedish PavilionTime slots: 12:30, 14:30, 15:30 Open to the public Dogge Doggelito grew up in Sweden with a Swedish mother and a Venezuelan Father from the Caribbean. At an early age Dogge fell in love with the hip hop culture. He started to rap in 1986 in the Swedish band Latin Kings. At the age of 17 he got a contract with Warner Brothers. 
August 12-13, Street by Sweden: Con Amore Location:     The Swedish pavilionOpen to the public Appearing at the Swedish pavilion August 12 and 13, as part of the Street by Sweden performance series produced by Cirkus Cirkör: Con Amore. Con Amore is a violin ensemble that consists of thirteen young violinists between the ages 9 and 19. The majority are Suzuki students who have begun playing by ear before being introduced to written music. Work in Con Amore focuses on each student’s individual musical development with an emphasis on the joy of joint music making. The violin ensemble performs with a repertoire that reaches from Bartok to Swedish and Finnish fiddling.
In August, DreamHack is back on stage Location: Innovation Stage Date: 07-08,14-15,21-22,28-29 August.DreamHack comes back to the Innovation Stage in August. Dreamhack organizes very large LAN parties. The top participants will be flown to the Swedish pavilion again where they will compete with other international contestants at the Shanghai 2010 World Expo.Forums and Seminars :
August 4,  Seminar : "in the footsteps of Astrid Lindgren Contemporary Children’s Literature in Sweden and China".Location:  3F , The Swedish pavilionDate: August 4Astrid Lindgren, author of classics such as Pippi Longstocking and Emil i Lönneberga, is Sweden's most important children's book author. Her work has been translated into more than 90 languages all over the world. But when her books were first published, they chocked and provoked. The strong children and independent girls of her books were very much ahead of their time. In China, the sales for Astrid Lindgren's titles have accumulated up to over one million copies and attract many Chinese kids. August 4, a seminar will be held in the Swedish pavilion, called "In the footsteps of Astrid Lindgren: Contemporary Children’s Literature in Sweden and China".August 11-12 CSR Forum Location:  3F , The Swedish pavilionDate: August 11-12The forum on corporate responsibility will be a discussion on how companies can become internationally successful. Using Sweden as an example it will show how corporate responsibility and the corporate values has been keys in giving Swedish companies a good reputation and market advantages worldwide. 
For more information about the events, pls. go to event page]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-coming-up-next-from-august-1-to-15/</link>
  <guid>news_974_1280739800</guid>
  <pubDate>Mon, 02 Aug 2010 11:03:20 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides’ talk: volunteering during the Midsummer Day in the Swedish pavilion ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100804-guides_talk/DSC06107wtmk.jpg" title="With Elaine Jansson. Photo by Su Li" txdam="5902" height="292" width="520" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100804-guides_talk/IMG_0099wtmk.jpg" title="The two experienced floral master: Gunnar Kaj and Elaine Jansson is dancing with happiness. Photo by Su Li " txdam="5904" height="392" width="523" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100804-guides_talk/DSC06115wtmk.jpg" title="The traditional mid-summer flower  wreath. Photo by Su Li" txdam="5903" height="295" width="524" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100804-guides_talk/IMG_3058wtmk.jpg" txdam="5905" height="389" width="518" alt="" /> The midsummer day in the Swedish pavilion was a special day for me because it was the first time I volunteered to be a flower-arranger’s assistant. Although quite some time has passed since midsummer I still to this day enjoy reminiscing about it by talking to my friends.
In order to celebrate this festival, the Swedish Pavilion invited two experienced flower-arrangers: Gunnar Kaj and Elaine Jansson who previously decorated the Nobel Prize banquet in Stockholm.  Although I have celebrated many midsummers in Sweden I had never made a wreath before. With the help of Gunnar and Elaine, I completed my first one.  Some of the visitors of the Swedish Pavilion also had the opportunity to wear the chains and take photos.
Just like the Swedish Midsummer tradition we danced around a maypole that was decorated with leaves and flowers. This gathered quite a crowd and many people eagerly watched us dancing while taking photos. Since most of our visitors are Chinese it felt nice to demonstrate a different custom to them.
If you want to experience the most traditional Swedish midsummer, I highly recommend the Swedish county “Dalarna”. During Midsummer people will wear their national costumes, dance folk dance around the pole to violin and accordion music and eat pickled herring, eggs, fresh potatoes and strawberries. This county, Dalarna is also famous for the Dala horse which can be seen in front of the Swedish pavilion.Even though we are already in Shanghai’s hot month of August, I still can feel the pleasant and cool June breath whenever I recall my experience as a volunteer for the midsummer festivities. 
We are going to show more of this kind of traditional activities to visitors during the Expo, which can increase the cultural exchanges between our two countries and hopefully bring Sweden closer to our guests.
Guide: Li SuFrom: Shanghai/SwedenAge: 26Superpower: mind readerWhat’s your favorite part of the pavilion? Swedish Atmosphere HallWhat pavilion event are you looking forward to the most? The visit of crown princess Victoria and her husband.What’s your understanding of “Spirit of Innovation”: Innovation is prerequisite for social progress. 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-volunteering-during-the-midsummer-day-in-the-swedish-pavilion/</link>
  <guid>news_973_1280739452</guid>
  <pubDate>Mon, 02 Aug 2010 10:57:32 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Turkey]]></title>
  <description><![CDATA[This time, Hungry Henrik visited Turkey pavilion and tasted the legendary Turkish kebab.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-turkey/</link>
  <guid>news_971_1280736930</guid>
  <pubDate>Mon, 02 Aug 2010 10:15:30 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week: July 26 - August 1]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801_Moments_July_27_Aug_1/moments_7.jpg" width="600" height="396" txdam="5888" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801_Moments_July_27_Aug_1/moments_6.jpg" width="400" height="600" txdam="5887" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801_Moments_July_27_Aug_1/moments_5.jpg" width="400" height="600" txdam="5886" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801_Moments_July_27_Aug_1/moments_4.jpg" width="600" height="400" txdam="5885" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801_Moments_July_27_Aug_1/moments_3.jpg" width="600" height="400" txdam="5884" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801_Moments_July_27_Aug_1/moments_2.jpg" width="600" height="400" txdam="5883" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801_Moments_July_27_Aug_1/moments_1.jpg" width="400" height="600" txdam="5882" alt="" /> Here we have this week's batch of unforgettable memories, captured through the lenses of our Swedenexpo.cn pavilion photographers. The 1.500.000th visitor, meat slicing, office relaxing, TV celebrities, Danish girl's choirs, you name it - we've got it.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-july-26-august-1/</link>
  <guid>news_964_1280646856</guid>
  <pubDate>Sun, 01 Aug 2010 09:14:16 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish participation in Tennis4EXPO]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100801-tennis_game/DSC_9926__1_wtmk.jpg" title="Linda Andersson and Fredrik Andersson receiving prizes for their 3:rd placement in the Tennis4Expo tournament. " txdam="5879" height="399" width="600" alt="" /> The Shanghai Rolex Masters organized the Tennis4EXPO tournament at Qizhong tennis center recently and the siblings and Swedish pavilion guides Linda and Fredrik Andersson came 3rd in the tournament.
A lot of other pavilion guides took part in the tournament, among the pavilions that send out guides to compete were Chile, Finland, Austria, Switzerland, and Germany. 
The real thing, the ATP Shanghai Rolex Masters will be held at Qizhong Tennis centre the 9-17th of October.  Two lucky winners from the Czech pavilion won class A tickets for the Masters in October.  But after a long day of tennis, a third placement and two big cans of beer the Swedish participants went home happy and kind of satisfied.  From true competitors, as Swedes can be you, you could still hear some complaining on the bus home: “We were so close”, said Linda about their loss in the semi-finals. “I really thought we had them there for a while”. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-participation-in-tennis4expo/</link>
  <guid>news_963_1280633610</guid>
  <pubDate>Sun, 01 Aug 2010 05:33:30 +0200</pubDate>
</item><item>
  <title><![CDATA[Peaceful yoga in the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100725-yoga/anna_pang.jpg" txdam="5740" width="400" height="598" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100725-yoga/nina.jpg" txdam="5734" width="500" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100725-yoga/beginner.jpg" txdam="5731" width="500" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100725-yoga/class.jpg" txdam="5733" width="500" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100725-yoga/cc.jpg" txdam="5732" width="500" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100725-yoga/aa.jpg" txdam="5730" width="500" height="335" alt="" /> How do the Swedes spend their summer here in Shanghai? Do they go to the beach or exercise and sweat? Well, in the Swedish Pavilion, we have another choice: yoga.Ana Pang, VIP reception manager at the Swedish pavilion, initiated a yoga course, injecting a refreshing flow of quietness and meditation into the pavilion of “Spirit of Innovation”. Swedenexpo.cn took the chance to try it out.
With the melodious yoga music, it was time for relaxation. Get your yoga mat. Close your eyes as the music goes. Adjust your breath. Let go of all the irritations. Follow the teacher and return to the starting point of your body. Stretch as hard as you can. Have before your eyes Sweden, the tranquil Northern European country, and its casual lifestyle. Now, you are free from the chaos. What is left is only meditation and freedom.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/peaceful-yoga-in-the-swedish-pavilion/</link>
  <guid>news_960_1280468980</guid>
  <pubDate>Fri, 30 Jul 2010 07:49:40 +0200</pubDate>
</item><item>
  <title><![CDATA[Useful tips for reservation of tickets for the Swedish pavilion ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-reservation_ticket/new_2.jpg" txdam="5756" width="510" height="338" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-reservation_ticket/new_1.jpg" txdam="5755" width="510" height="331" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-reservation_ticket/new_3.jpg" txdam="5757" width="506" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-reservation_ticket/new_8.jpg" txdam="5761" width="333" height="449" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-reservation_ticket/new_4.jpg" txdam="5758" width="502" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-reservation_ticket/new_5.jpg" txdam="5759" width="507" height="337" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-reservation_ticket/new_7.jpg" txdam="5760" width="507" height="340" alt="" /> The Swedish pavilion started to use reservation machine in the middle of  July. By using the reservation tickets, our visitors may use our easy  access line and try the slide. But how does it work? Today, Aileen Li  from swedenexpo.cn takes us through the process.Step one: how to make reservation There  are two reservation machines at the entrance line of the Swedish  pavilion. They are open every day from 9:00. About 800 tickets are  provided daily. Using your expo ticket will give you a voucher in  return. But remember, your expo ticket can only be used once. 
Tips:  From our experience we can tell you that most of the vouchers have been  distributed around noon, so we suggest that you come to the reservation  machine in the morning to get your voucher. Step two: how to use the reservation machine The  reservation machine of the Swedish pavilion is just like all the other  reservation machines at the expo site. The instructions are as follows: Insert  your Expo ticket. Then the reservation voucher will automatically be  printed out. Very simple. On the voucher you will find the date, your  reservation time and the ticket code. Tips: Reservation can be made every half an hour from 10:30 to 20:00    Step 3: How to enter the pavilion with your voucher The  entrance for visitors with the voucher is next to the VIP entrance  (near the Dala horses). Show your expo ticket together with your voucher  and the security officer at the door will let you in after a ticket  validation check. 
Tips: Please visit our pavilion strictly in  accordance with the time shown on your voucher. Otherwise, it will be  out of date and you will get rejected at the entrance. Step 4: How to try the slide with your voucher Please  remember that our slide is only open to those who have the vouchers.  The slide is in the third exhibition hall. At the slide entrance, please  hand in your voucher to the guide or security officer there. After  his/her check, you are welcome to enter and try the slide. 
Tips: The slide is open from 10:30 to 20:00. Please obey our guide’s instructions while using the slide. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/useful-tips-for-reservation-of-tickets-for-the-swedish-pavilion/</link>
  <guid>news_959_1280468187</guid>
  <pubDate>Fri, 30 Jul 2010 07:36:27 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Switzerland]]></title>
  <description><![CDATA[Sweden vs Switzerland – what is the difference?

Many people can’t tell the difference between Sweden and Switzerland. Although there is just one character that differs in their names in Chinese, these two country are as different as can be. Swedenexpo decided to clear things out a bit and give people some more information about these two countries. Sweden is translated into Chinese like this: 瑞典，and Switzerland like this: 瑞士. The share the Chinese character瑞, and maybe that is one reason why Chinese people confuse them with each other.Some hard factsSweden is located in Scandinavia in the north of Europe. It is a  constitutional monarchy and has a population of 9 million people. The capital is called Stockholm.Switzerland is located in the middle of Europe, it is a  republic and has a population of 7,7 million people. The capital city is Bern.
The difference between the pavilionsThe theme of Swedish pavilion is ”Spirit of Innovation” and the theme of the Swiss one is “Rural-urban interaction” . 50 Swedish inventions in the Innovation Hall present the real Sweden – a truly innovative country . In the Swiss pavilion, the first sight are the  beautiful alps, then you meet the famous Swiss watches. The most popular thing amongst the visitors in the Swedish pavilion is the silde and in the Swiss pavilion it is the chair lift. Because of its popularity the chair lift is now closed for maintenance due to the heavy interest. In the pavilion we also interviewed a Swiss girl called Giulia. She has been studying Chinese for four years and her interest in China and the language got her a job at the Swiss pavilion. Giulia told us that sometimes people come to the Swiss pavilion and ask where they can find IKEA. I told her also had that same experience, sometimes people come to our pavilion and ask where can they find the chair lift. Giulia also said that skiing is the most popular sport in Switzerland and most people know how to ski. In Sweden the most popular sport is soccer. Giulia told us that there are three official languages in Switzerland; German, French and Italian. Most of the people can speak both German and French. Sweden has one official language, and that is Swedish .We hope that these little pieces of information has given you more knowledge about these two countries, and now you will be able to know which country is famous for IKEA and the spirit of innovation and which country that is famous for the Alps and its great watches.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-switzerland/</link>
  <guid>news_954_1280380873</guid>
  <pubDate>Thu, 29 Jul 2010 07:21:13 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Basketball bonanza in Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100728_Houston_Rockets/DSC_0610wtmk.jpg" title="Duncan Budinger and Chase Budinger posing together with pavilion guide Ping Duong. Photo: Paul Philip Abrigo" txdam="5822" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100728_Houston_Rockets/DSC_0540wtmk.jpg" title="NBA player Aaron Brooks from the Houston Rockets visiting the Swedish pavilion. Photo: Paul Philip Abrigo" txdam="5818" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100728_Houston_Rockets/DSC_0602wtmk.jpg" title="NBA player Duncan Budinger together with a fan and Deputy Commissioner General Nina Ekstrand at the Innovation Stage in the Swedish pavilion. Photo: Paul Philip Abrigo" txdam="5820" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100728_Houston_Rockets/DSC_0606wtmk.jpg" title="NBA player Aaron Brooks drawing things at the Innovation Stage in the Swedish pavilion. Photo: Paul Philip Abrigo" txdam="5821" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100728_Houston_Rockets/DSC_0561wtmk.jpg" title="NBA players Aaron Brooks and Chase Budinger trying out the slide in the Swedish pavilion. Photo: Paul Philip Abrigo" txdam="5819" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100728_Houston_Rockets/DSC_0493wtmk.jpg" title="Baskeball player Aaron Brooks from the Houston Rockets observing the Swedish pavilion VIP entrance. Photo: Paul Philip Abrigo" txdam="5816" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100728_Houston_Rockets/DSC_0511wtmk.jpg" title="Duncan Budinger and Chase Budinger posing together with pavilion guide Ping Duong. Photo: Paul Philip Abrigo" txdam="5817" height="396" width="600" alt="" /> On Monday, July 26, NBA superstars from the Houston Rockets visited the  Swedish pavilion together with a class of poverty stricken children from  the Anhui hope school.





 


]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-basketball-bonanza-in-swedish-pavilion/</link>
  <guid>news_949_1280310803</guid>
  <pubDate>Wed, 28 Jul 2010 11:53:23 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Interview with the rope artist Jukka Juntti]]></title>
  <description><![CDATA[Interview with the rope artist Jukka Juntti.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-interview-with-the-rope-artist-junkka-juntti/</link>
  <guid>news_947_1280309067</guid>
  <pubDate>Wed, 28 Jul 2010 11:24:27 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Interview with the visitors in the Swedish pavilion]]></title>
  <description><![CDATA[Video: Interview with the visitors in the Swedish pavilion

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-interview-with-the-visitors-in-the-swedish-pavilion/</link>
  <guid>news_944_1280217684</guid>
  <pubDate>Tue, 27 Jul 2010 10:01:24 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: South Korea]]></title>
  <description><![CDATA[This time Hungry Henrik visited the Korean pavilion and tasted their Korean BBQ and cold noodles. 
Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-south-korea/</link>
  <guid>news_942_1280205264</guid>
  <pubDate>Tue, 27 Jul 2010 06:34:24 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides'  talk: have you seen Haibao in orange?]]></title>
  <description><![CDATA[The last exhibition hall of the Swedish Pavilion is Innovative Society where there is an area called the Innovation Stage. Now when the summer holiday is in full swing, we of course open the stage to the children. Therefore, our staff has prepared blanket paper and paintbrushes and asks our little visitors to express their ideas about the Expo by drawing. Every day, when I walk past the area, I can see many kids who are about 10 years old, eager to participate. Now the stage wall is full of paintings by our little visitors.Taking a closer look at these fun paintings, I have found that many kids choose to draw their favorite mascot, the lovely blue Haibao. But today, five-year-old Song Ruiming was very impressive. Unlike all the other kids, he drew a Haibao in orange. I noticed that there were two blue painting pens right next to the paper but nevertheless, Song Ruiming still set his heart on using the orange color. Perhaps, his definition of the mascot is a Haibao in orange and that’s the Haibao he loves most. 
The painting and the occasion somehow reminded me of a conversation between my colleague from Sweden, Linda and me. She told me a story about painting a banana fruit: In Sweden, if a kid paints a blue or red banana, the parents won’t tell him or her that it is wrong and that the banana should be yellow. Instead, the parents will encourage the kid to paint it by using whatever color he likes. It can be blue, red or any color you name it. A simple picture and free choice of color somehow left me in deep thought. It reflects the value of family education in Sweden, which is quite different from the exam-oriented education in China. The Swedes tend to inspire and encourage their children to do things according to their own will, and I thought that perhaps, this Swedish “Spirit of Innovation” does shine upon our little visitors here in the pavilion.
Name: Aileen Li
From: NanjingAge: 23Superpower: self-entertainmentWhat’s your favorite part of the pavilion? Hall of Environmental Challenges.What pavilion event are you looking forward to the most? The visit of crown princess Victoria and her husband.What’s your understanding of “Spirit of Innovation”: Innovation derives from infinite imagination.
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-have-you-seen-haibao-in-orange/</link>
  <guid>news_940_1280204341</guid>
  <pubDate>Tue, 27 Jul 2010 06:19:01 +0200</pubDate>
</item><item>
  <title><![CDATA[ Exploring the pavilion: our drinking water]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-tetre_pak/n2.jpg" title="Guide Zhang Yi is drinking at the dala house plaza. Photo: Paul Philip Abrigo" txdam="5778" width="515" height="313" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-tetre_pak/n5.jpg" title="The Swedish pavilion guide Zhang Yi hold the bottle with a kid together. Photo: Paul Philip Abrigo " txdam="5781" width="515" height="337" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-tetre_pak/n6.jpg" title="Guides like the well-designed bottle. Photo: Paul Philip Abrigo" txdam="5782" width="515" height="340" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-tetre_pak/n4.jpg" title="The Swedish pavilion guide Jonas is drinking. Photo: Tobias Andersson Åkerblom " txdam="5780" width="518" height="346" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726-tetre_pak/n3.jpg" title="The customized expo bottle from Tetra Pak. Photo: Tobias Andersson Åkerblom " txdam="5779" width="515" height="345" alt="" /> During this hot summer, visitors coming to the Swedish pavilion will see the pavilion guides holding a pretty bottle in their hand. This is our water source which comes from Tetra Pak, the world's leading food processing and packaging solutions company.
During the Tetra Pak pavilion day in July, swedenexpo.cn took the chance to experience the Swedish ”spirit of innovation” and see how a Swedish company really implements innovation into our daily life. We wanted to examine this creative packaging carton from three different angles: design, sustainability and convenience.Test one: DesignBoth our pavilion staff and all the VIPs who visit our pavilion like this small bottle because of its charming and simple look, showing a sense of dynamic along with the colorful logo of the Swedish pavilion. It reflects the ever changing flow of energy of Sweden.Swedenexpo.cn comments: innovation can create fashion as well. H&amp;M, the Swedish fashion clothing brand is a good case which is well-known all over the world by young trendy adults. 
Test two: SustainabilityAs we all know, Sweden is known as a nation of forest thanks to its high forest coverage. The packaging board comes solely from sustainable forests in Sweden, that is, forests recognized by the FSC (Forest Stewardship Council). The forests are continuingly replanted with new trees, to ensure the sustainable development of forests and reduce the impact on climate change. Swedenexpo.cn comments: The green value is really everywhere. Test three: Convenience Finally we tested the practicality of this little bottle. After nearly three months of trial, the pavilion guides say that it is easy and comfortable to grip and convenient to carry around.  Swedenexpo.cn comments: for a guide who handle nearly 20.000 visitors a day, practicality is definitely the most basic requirement. 
Sweden is not big but has many world-renowned companies. Today this small package case also tells us that innovation, whether it is big or small, is a matter of applying it to real life.For more innovative cases of Swedish companies, welcome to visit our pavilion or click on our website-spirit of innovation hall]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/exploring-the-pavilion-our-drinking-water/</link>
  <guid>news_938_1280131998</guid>
  <pubDate>Mon, 26 Jul 2010 10:13:18 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the pavilion: a visit to the first Swedish Pavilion ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726_Stefan_NYC_pav/IMG_0216.jpg" title="Photo: Stefan Geens" txdam="5742" height="386" width="515" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726_Stefan_NYC_pav/IMG_0217.jpg" title="Photo: Stefan Geens" txdam="5743" height="381" width="511" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726_Stefan_NYC_pav/IMG_0221.jpg" title="Photo: Stefan Geens" txdam="5746" height="384" width="512" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726_Stefan_NYC_pav/IMG_0220.jpg" title="Photo: Stefan Geens" txdam="5745" height="383" width="511" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726_Stefan_NYC_pav/IMG_0218.jpg" title="Photo: Stefan Geens" txdam="5744" height="384" width="512" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100726_Stefan_NYC_pav/c021811.jpg" title="Swedish School House. Photo from www.freelibrary.org" txdam="5748" height="401" width="505" alt="" /> The Swedish Pavilion at Shanghai Expo 2010 is definitely the largest Swedish pavilion ever built at an exposition, but it is not the first. Way back in 1876, the Swedish government sent an all-wood schoolhouse to the Centennial Exposition in Philadelphia as part of its participation. Even then, the focus was on sustainable building techniques — the pavilion's Baltic fir logs displayed Sweden's superior woodworking craftsmanship, and it received much praise from visitors. It looked like this:
After expositions close, pavilions tend to be moved to a new location and reassembled, where they then enjoy a second life. In 1877, the Swedish schoolhouse was brought to Central Park in New York City, where it became known as the Swedish Cottage.
On a recent trip to New York, I was walking through Central Park when I remembered that the Swedish Cottage was nearby, so I went looking for it. Soon enough, a Swedish flag peeked out from the treetops, so I took some snapshots with my phone:
The cottage is still a very handsome building, and on the day I visited, there were no queues at all:-) In its 130+ year life, it has had many uses — from toolshed to library to public restrooms (!) to staff lunchroom to insect laboratory... even as headquarters for the local civil defense during World War II. In 1947, the cottage found its true calling — as a marionette workshop. In 1973, an indoor stage was added, allowing regular performances for children. It was fully restored in 1998. 
For more information, visit swedishcottage.org-the website of the Swedish Cottage. Central Park's website also has a page about the Swedish Cottage.Did you know? There is yet another Swedish pavilion on the loose in the United States. Swedes built and transported a traditional Swedish manor house to the 1904 St. Louis World Fair; afterwards, it was moved to Kansas and reassembled, where today it is part of a local heritage museum. More information here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/a-visit-to-the-first-swedish-pavilion/</link>
  <guid>news_935_1280118220</guid>
  <pubDate>Mon, 26 Jul 2010 06:23:40 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week: July 19-25]]></title>
  <description><![CDATA[This Friday, July 23th, we passed the hottest day in the Chinese lunar  calendar, Great Heat (大暑). But life in the Swedish pavilion goes on,  exciting as ever. For proof, we have frozen seven moments, to be recorded into history for ever.









]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-july-19-25/</link>
  <guid>news_929_1279961476</guid>
  <pubDate>Sat, 24 Jul 2010 10:51:16 +0200</pubDate>
</item><item>
  <title><![CDATA[Interview: The Best Choir in the World]]></title>
  <description><![CDATA[Founded in Sweden 1832, the Lund University Male Voice Choir, now champions of the world's biggest choir competition are competing and touring all around China. On July 22, the Swedish singers visited us here in the pavilion, and Swedenexpo.cn took photos, filmed, interviewed and sang.

"The trip has been wonderful so far, good food, wonderful people, and wonderful achievements for the choirs in the world's largest choir competition", says conductor Thomas Caplin. 
The Lund University Male Voice Choir competed in the World Choir Games, one of the world's most prestigious choir competitions. This year the competition was held in Shaoxing, China. When we ask about the trip and the experiences in China, smiles light up the weary faces of the performers:
"It was great touring in China, everyone were so nice to us, we were treated like kings, especially in Shaoxing, says singer Jakob Dahne."

Choir music in Sweden has a long and rich tradition, and university and youth choirs such as the Lund University Male Voice Choir are not alone in bringing home gold medals in international competitions. To China's young and aspiring singers, conductor Thomas Caplin says:
"Keep on singing, because singing is what creates and builds society, don't believe it is just business, merchendise and commerce, it is the human contact using the singing voice that's important."
After visiting Hangzhou and Shanghai, the choir will go to Beijing to conclude their China tour. Swedish readers can follow the tour on the official blog. For the Lund University Male Voice Choir's own website, click here. See more photos on our Flickr page, stay tuned for video and more inteviews with the singers and keep on singing.
PS. See my and Jakob Dahne's Youtube greeting here. 


]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/interview-the-best-choir-in-the-worldjune-22-after-winning-two-gold-medals-and-placing-themselves-as-the-best-male-choir-in-the-world-lund-university-male-voice-choir-visited-us-here-in-the-swedish-pavilion/</link>
  <guid>news_924_1279798189</guid>
  <pubDate>Thu, 22 Jul 2010 13:29:49 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Expo Football Sweden vs Holland]]></title>
  <description><![CDATA[<img txdam="5693" title="Team captain of the Sweden pavilion football team Henrik Edlund resting in the half time break. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100722_Football_Sweden_vs_Holland/7.jpg" alt="" /> <img txdam="5692" title="Sweden pavilion top football player Charlotte Johnsson taking a break. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100722_Football_Sweden_vs_Holland/6.jpg" alt="" /> <img txdam="5688" title="Jonas Kei relaxing during the break of the match between Sweden pavilion and Holland pavilion. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100722_Football_Sweden_vs_Holland/2.jpg" alt="" /> <img txdam="5687" title="The Swedish pavilion football team preparing for the second half of the game. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100722_Football_Sweden_vs_Holland/1.jpg" alt="" /> On July 21, Sweden pavilion challenged Holland pavilion in one of the first Expo Football games and Swedenexpo.cn took photos. Even though it was hot and a little bit confusing to be outside the Expo area for once, the Swedish team spirit was high and great heroic moves were accomplished.

For more photos, please see the set on our Flickr page. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-expo-football-sweden-vs-holland/</link>
  <guid>news_923_1279790720</guid>
  <pubDate>Thu, 22 Jul 2010 11:25:20 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Belgium]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100721_Pav_friends_belgium/belgium_chef.jpg" title="A chef making chocolate at the Belgium pavilion. Photo: Paul Philip Abrigo" txdam="5661" height="600" width="396" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100721_Pav_friends_belgium/belgium_pis.jpg" title="Mannekin Pis on display at the Belgium pavilion. Photo: Paul Philip Abrigo" txdam="5666" height="327" width="494" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100721_Pav_friends_belgium/belgium_chocolate.jpg" title="Parts of the Belgian chocolate exhibition in the Belgium pavilion. Photo: Paul Philip Abrigo" txdam="5662" height="328" width="498" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100721_Pav_friends_belgium/belgium_smurfs.jpg" title="A wall of Smurfs on display at the Belgium pavilion. Photo: Paul Philip Abrigo" txdam="5667" height="331" width="502" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100721_Pav_friends_belgium/belgium_heart.jpg" title="Swedenexpo.cn reporter Li Renmin standing inside the Belgium pavilion. Photo: Paul Philip Abrigo" txdam="5665" height="339" width="486" alt="" /> 
July 21 was is Belgium’s National Day, so we went to check their pavilion out.
 The Belgian pavilion is also known as the European Union (EU) pavilion. How come they have two names? Belgium pavilion guide Luo jiao explains that the reasons are three: the headquarters of the EU were in Belgium, Belgium is in the center of Europe and Belgium is one of the six original founding members of the EU.Visiting the Belgian EU pavilion takes about one hour - there are so many things to see.  Of all things in the exhibition, Swedenexpo.cn found three things to be the most interesting ones: diamonds, chocolate and "smurfs".
Belgium’s DiamondsBelgium is not known for producing diamonds, but it is however famous for cutting them. During the Expo, Antwerp Cut and Chou Sang Sang Jewellery are co-operating with each other, having a shop inside in the Belgian EU pavilion. In the shop there are many kinds of diamonds and yellow diamonds are more precious than other diamonds. We found the especially cut yellow diamond "Star Elizabeth" amazing. Usually there are four categories for judging the quality of a diamond, called 4S for short. Diamond’s carat; color; clarity and cut. Generally, 0.3 carat costs 8000RMB –20000RMB; 0.7 carat costs 10000RMB – 40000RMB; 1 carat costs 50000RMB to 200000RMB. Belgian EU pavilion holds a Diamond Lucky Draw activity. You can send a SMS message, and then they will pick a winner. The winner can win a diamond, which is indeed quite cool. 
Belgium’s chocolateIt is also famous, man-made skills. A lot of efforts have been taken to make good chocolate, which is why chocolate here tastes so well. Three famous Belgian chocolate brands are Godvia (1926); Neuhaus(1857), and Guylian (1960). The Belgian pavilion also hands out chocolate in different times: 11:00; 15:00 and 18:00.Belgian’s SmurfsFor those who were born in the 1970's, the world famous cartoon "Smurf" is part of every child's memory. It was created by a Belgian cartoonist named Peyo.Other recommendationManneken Pis is known all over China. It said that the statue of Manneken Pis honours the memory of a little boy who put out a bomb fire accidently.
Before visiting the Belgian pavilion, I did not have much knowledge about the country. Having visited it, I really want to go there to travel. I want to go to Brussels and see that beautiful city; I want to see how they cut diamonds; try out their delicious chocolate... Finally I would bring a lot of Smurf toys back to China.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-belgium/</link>
  <guid>news_921_1279786432</guid>
  <pubDate>Thu, 22 Jul 2010 10:13:52 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: Standing in line - how does it feel? ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100720-guide_talk-ZhuJL/pp.gif" title="Run into the pavilion." txdam="5670" height="329" width="492" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100720-guide_talk-ZhuJL/logo-1.jpg" txdam="5654" height="334" width="501" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100720-guide_talk-ZhuJL/logo-2.jpg" title="No cell phone. No mp3 player. And no company. I will just stand alone in the long queue to the Swedish Pavilion. Photo by Chelsea Zhu " txdam="5655" height="334" width="499" alt="" /> Queueing is a must here at the Expo Site, but what does it feel like? 
We, the pavilion guides, have never experienced it, although we have heard that it could be quite a "hardship." Anyway, we had a sudden impulse to have a try. So, to “enjoy” waiting in a queue at the Expo Site to my heart’s content, I disarmed myself: No cell phone. No mp3 player. And no company. I will just stand alone in the long queue to the Swedish Pavilion. It seemed that even the rain is “on my side” and poured. Well, bring it on! 
14:23. The official queueing up started. As I expected, we were packed like a tin of salmon. I moved forward slowly with the queue. And at the same time I had to dodge the rain. This, after all, was the first time I had ever stood in such a long queue.Freshness made me settle down and try to figure out what the people around me were talking about. Complaints and noises were inevitable, some of which you could just smile at and forget all about. Although we were all strangers, we were like teammates or comrades in an army since we were fighting for the same goal. 
Therefore, we had a lot to share. We talked about, apart from the experience of lining up, everything from the College Entrance Examinations to the housing market and the stock market. A man from Yingtan, Jiangxi Province recognized by dialect a man from his home province who was standing next to him.
14:55. Half an hour had passed. The air seemed to get thinner and breathing was getting harder and harder. My patience was worn out, leaving me no interest in the others’ chatting. All I could do was looking forward and see how far I needed to go.
15:10. Now, I could see my colleague standing right in front of the row greeting the visitors. The fact that I could now see the end of queuing by no means eased my fretfulness but only made every second excruciatingly hard to bear. 
After almost an hour, which was the longest time of waiting I had ever had, if you asked me what it felt like. I really could not simply boil it down in a word or two. All I could say is that only when you have been in a queue like this in earnest could you understand a visitor’s feeling. Therefore, some of their doings we encountered previously have become more understandable since I could now sympathize with them. In the end, a few words about what I have learnt from the experience: Next time, if you can, bring your cell phone, mp3 or your company along with you!]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/standing-in-line-how-does-it-feel/</link>
  <guid>news_919_1279696307</guid>
  <pubDate>Wed, 21 Jul 2010 09:11:47 +0200</pubDate>
</item><item>
  <title><![CDATA[Summer survival tips from the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100720-hot_day_tips/by_t2.jpg" title="Ice has been placed in front of the queues to help cool visitors  down.Photo: Tobias Andersson Åkerblom" txdam="5673" width="361" height="539" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100720-hot_day_tips/cool_fan-logo.jpg" title="A high-powered electric fan has been installed at the pavilion  entrance.Photo: Pino Chen" txdam="5659" width="501" height="331" alt="" /> As Shanghai’s weather turns scorchingly-hot, cases of heatstroke and fainting are on the rise at the Expo site. To cope with the heat, we here at the Swedish pavilion are taking several measures to help lower the temperature and make our visitors more comfortable. Measure #1:Sunshades for the waiting visitors. Spray systems within the shades will work at regular times in hot weather, which can help lower the temperature by 5℃.
Measure #2:Recently, a high-powered electric fan has been installed at the pavilion entrance. Together with the sunshades, it serves to cool down the surroundings. 
Measure #3:Staff members of the Swedish Pavilion have placed ice and a huge umbrella in front of the queues to help cool visitors down.
Measure #4:The café of the Swedish Pavilion has placed a food stall selling mineral waters, soft drinks and Swedish sweets at the end of the queue, which can help compensate for excessive loss of water and sugar from the body.
As the city entered into summer, the Swedish Pavilion has raised its reception capacity per minute to 60 people. The average waiting hour is 1.5 – 2 hours during peak hours in the day and 30 minutes in the evening. Swedenexpo.cn suggests visitors avoid peak hours and choose to visit the Expo after 7 p.m.Pavilion Opening Hours: 9:30 a.m.-10:00 p.m.（stop queuing at 9:45p.m.)Pavilion Reservation Machine: Begins at 9:30 a.m., 600 tickets a dayOpening Hours for the slide: 10a.m.-6p.m.（Reservation Tickets needed）]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/summer-survival-tips-from-the-swedish-pavilion/</link>
  <guid>news_917_1279678470</guid>
  <pubDate>Wed, 21 Jul 2010 04:14:30 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: When people matter activity in the Swedish pavilion]]></title>
  <description><![CDATA[When people matter activity in the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-when-people-matter-activity-in-the-swedish-pavilion/</link>
  <guid>news_912_1279602723</guid>
  <pubDate>Tue, 20 Jul 2010 07:12:03 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Spain]]></title>
  <description><![CDATA[This week, “Hungry Henrik” headed off to the new world cup champions  Spain's restaurant in search for some Spanish tapas. 

Are you in China? Click here.
Also, on the same day, the International Channel Shanghai followed Henrik around for an entire day. To watch the show, click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-spain/</link>
  <guid>news_908_1279510513</guid>
  <pubDate>Mon, 19 Jul 2010 05:35:13 +0200</pubDate>
</item><item>
  <title><![CDATA[Feature: Swedish confectionary – Expo romance]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100718-shop_vic/vic-3.jpg" title="Various Swedish biscuits in the shop. Photo: Victoria Bei" txdam="5631" height="335" width="500" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100718-shop_vic/vic-2.jpg" title="Double-layered Swedish chocolate biscuit. Photo: Victoria Bei" txdam="5630" height="335" width="500" alt="" />  Hot, hot, hot! Is there anything else we can do at all through all of July except for lurking at home? Well, why not come to the Expo? Now please don’t think this is a silly idea! If you want to laugh at me, come over and see and then we’ll talk!
With the weather so hot and the expo so spicy, I (the modern guru of gastronomy) am here to add even more flavor, sweet flavor, to a mix of summer lovingly distributed to you. Wang Xingcheng (the good-looking café clerk in the Swedish pavilion) informs us:”The double-layered Swedish chocolate biscuit, blown here to you from across the seas! Precisely the tastiest piece of romance to take home in the summer!” 
Me: With the single layer chocolate biscuit already out there, how come you wanted to go double-layer?Wang: Because double layers stands for thick love.
Me: So, what is the magic of this double-layer chocolate biscuit?Wang: It’s sweet but not greasy, and tasty without making you fat.
Me: Is that the whole magic?Wang: Isn’t it?!
Me: All right... So how do you eat this thing then? Wang:  With your mouth, haha...  It’s not bad with coffee, I think – if you like drinking coffee, that is. Our café has that too, classic Swedish coffee. I think the combination is pretty good.
Off with the high-heels, on with flat-heels and hot shorts, release yourself, release your heart, don’t complain that the queues are too long or the crowds are too large, just feel – and believe that life is one large love tryst. Take with you a box of Swedish chocolate biscuits from here, and add a sweet flavor of romance to your Expo trip. Swedish biscuit – incomplete fact sheetPrice: 90 yuan/box, 150 yuan/2 boxesNet weight:  620gPlace of origin: Sweden
How to eat:1. If two people: after eight-thirty in the evening, in the Expo park, on the elevated walk way beside the Swedish pavilion. Choose a bench and sit in any preferred posture, but make sure it is one you like. Then eat, and enjoy the breeze and the feeling of superiority from looking down on people queuing below you. 2. If one person, find a friend and proceed according to method 1.
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/feature-swedish-confectionary-expo-romance/</link>
  <guid>news_907_1279448819</guid>
  <pubDate>Sun, 18 Jul 2010 12:26:59 +0200</pubDate>
</item><item>
  <title><![CDATA[A Paper Story: What is Innovation]]></title>
  <description><![CDATA[At the Expo Site, streams of visitors come and go every day. Every one of the almost 500 000 visitors visiting the Expo Site each day will take pictures to record his or her special experience. ”A Paper Story”, keeping up with the trend of the Expo, tries to search for unforgettable witticism both inside and outside the Swedish Pavilion on the theme of ”Spirit of Innovation.”  
Topic One: What is Innovation 
                 
More photos and information on ”A Paper Story,” please log onto Expo Sweden on Douban, Kaixin, Renren.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/a-paper-story-what-is-innovation/</link>
  <guid>news_905_1279426531</guid>
  <pubDate>Sun, 18 Jul 2010 06:15:31 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week: July 12-18]]></title>
  <description><![CDATA[<img txdam="5606" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100717_Moments_12-18/moments7wtmk.jpg" height="396" width="600" alt="" /> It is July, and the visitors keep pouring in. Here are some moments we'll never forget.

For more photos, click here. 
For our official page on Flickr, click here.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-july-12-18/</link>
  <guid>news_903_1279355643</guid>
  <pubDate>Sat, 17 Jul 2010 10:34:03 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: China vs Sweden in the Swedish pavilion]]></title>
  <description><![CDATA[Who is the PK king of DreamHack?
DreamHack’s digital interactive fit-keeping sports are in fashion now.  As soon as the machines landed on the innovation stage,Fredric Andersson titled as “Mr. Fitness” in Swedish Pavilion could not wait to have a try and even wanted to play hard to get challenged! The audience did not show their cowardliness. No sooner did Fredric’s voice faded than a strong visitor raised his hand up to take on the challenge.  Who will get champion between these two heavyweights? Have a quick look at the video below. 

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-china-vs-sweden-in-the-swedish-pavilion/</link>
  <guid>news_902_1279352524</guid>
  <pubDate>Sat, 17 Jul 2010 09:42:04 +0200</pubDate>
</item><item>
  <title><![CDATA[Special visitor: Chinese American actress Vivian Wu visited Swedish Pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100715-Star_Vivian_Wu/photo3.jpg" title="Vivian Wu and the swedenexpo.cn reporter Chelsea Zhu. Photo:   Pino Chen " txdam="5590" width="500" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100715-Star_Vivian_Wu/photo_4.jpg" title="Vivian Wu is preparing for the slide. Photo: Chelsea Zhu" txdam="5591" width="500" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100715-Star_Vivian_Wu/photo_5.jpg" title="Guide Yi Zhang introducing the model kitchen in the Hall of  Solutions to Vivian Wu. Photo: Jinglan Zhu" txdam="5592" width="500" height="335" alt="" /> On July 16th, the Swedish Pavilion received another international movie star, Vivian Wu, appearing in the movie The Last Emperor. The Chinese American actress and her husband, the director and producer Oscar L. Costo, visited the Swedish Pavilion. Afterwards, Wu got interviewed by the reporter Chelsea Zhu from swedenexpo.cn.  
Swedenexpo.cn: Have you been to Sweden?Wu: It is a  pity I missed the chance of visiting Sweden. When I was in Denmark, I  saw the bridge across the sea and knew that Sweden was on the other end,  but I didn’t get the chance to visit it. Today I saw the Swedish  pavilion on my own and now I really want to set my feet there. 
Swedenexpo.cn: What are your feelings about the Swedish Pavilion? I observed that you paid great attention to our guiding.Wu: It is excellent! What it wants to express is enriched in a unique way. For example, the five photos on the wall illustrate the contrast between the past and the present. I sensed the pursuit and efforts Swedes have made on environment and innovation. I do appreciate them.
Swedenexpo.cn: How do you comprehend our theme “The Spirit of Innovation”?Wu: As your guide told me, Sweden is a small country but plays a leading role in many fields in the world. All comes from the spirit of innovation. I do like Swedish design. It is simple and furthermore, if you look into it, it exhibits the masterpiece of ingenuity. It concerns nature and human beings without luxury.
Swedenexpo.cn: Being a famous actress, how much do you know about Swedish movies?Wu: I know Swedish movies are well known. For example, the famous director Ingmar Bergman is my idol. In addition, Swedish movies are very dramatic with profound themes.   During her one hour visit, Wu revealed her appreciation for the Swedish Pavilion. Her gentleness and easy-going manners left a deep impression on swedenexpo.cn. Welcome back! Reporter: Chelsea Zhu  Editor: Pino Chen ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/special-visitor-chinese-american-actress-vivian-wu-visited-swedish-pavilion/</link>
  <guid>news_899_1279275205</guid>
  <pubDate>Fri, 16 Jul 2010 12:13:25 +0200</pubDate>
</item><item>
  <title><![CDATA[DreamHack is coming back on this weekend! ]]></title>
  <description><![CDATA[<img txdam="5579" title="Robotics Science Category Area and onsite mini competition open to the public. Photo: DreamHack" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100715-dreamhack01/photo0-3.jpg" width="507" height="373" alt="" /> <img txdam="5581" title="6 Digital Interactive Fitness machines and products. Photo:DreamHack" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100715-dreamhack01/photo-2.jpg" width="498" height="354" alt="" /> <img txdam="5580" title="Onsite interactions activities for invited youth and open public via onsite mini competition. Photo: DreamHack" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100715-dreamhack01/photo1.jpg" width="504" height="319" alt="" /> The world's largest digital computer and entertainment group DreamHack is coming back this weekend. On July 17 and 18, at the Innovation Stage of Swedish Pavilion, it will launch another round of fabulous digital interactive programs on interactive fitness and robotics science category. Before it starts, you can get the first-hand experience here.
Organizer: DreamHackKey Category: Interactive Fitness and Robotics ScienceOpen time: 10:00am to 18:00pm (Interactive program is open to the public every hour throughout the day)Highlights: two major categories on fitness and robotics science, with several professional equipments and products, open to the public each hourDigital Interactive Fitness CategoryFitness is a hot topic of urban white collars. Onsite, DreamHack will bring 6 sets of the latest digital interactive fitness equipments and products with professional experts aside. Meanwhile, every 1 hour there will be a mini quiz contest, with nice gifts to the paticipants.  
Robot Science CategoryTo well delivery high-tech concept, the organizers will have a display and demonstration of the Robotics Science Expo competition mission. Robotics Instructors will share their brilliant knowledge and guidance for robotic model assembly. Meanwhile, kids and the public will be invited to build up some simple models under the guidance. A mini competition will be held on the timing of the completed model.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/dreamhack-is-coming-back-on-this-weekend/</link>
  <guid>news_897_1279274563</guid>
  <pubDate>Fri, 16 Jul 2010 12:02:43 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Junkka Juntti's performance in the Swedish pavilion]]></title>
  <description><![CDATA[Junkka Juntti's performance in the Swedish pavilion

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-junkka-junttis-performance-in-the-swedish-pavilion/</link>
  <guid>news_895_1279251968</guid>
  <pubDate>Fri, 16 Jul 2010 05:46:08 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish pavilion-coming next from July 15 to 31]]></title>
  <description><![CDATA[<img src="typo3temp/pics/8fb780df21.jpg" width="460" height="345" border="0" alt="" title="" /> In late July, the Swedish pavilion will hold many exciting activities for all visitors to have a cheerful summer at the Expo site. Here we list some of the main happenings for your reference:July 17-18, DreamHack is coming back to Innovation Stage. As the world's largest organization of digital computer festivals, DreamHack is to invite the world's top players, again gathering into the Swedish Pavilion for the 2nd round of the international digital competition. We welcome all visitors to have a look!Location: Innovation Stage in the Swedish pavilionJuly 22, Lund University Male Voice Choir – one of Sweden’s oldest and most traditional choirs will perform in the Swedish Pavilion in July. This is Sweden's most outstanding male chorus, with members that traditionally have been constituted of present and former students of Lund University. Check details here.In mid-July, the Swedish Pavilion starts to use the ticket reservation machines, which will give you easy access to the pavilion, and also the possibility to use the slide inside. Around 600 reservation tickets will be delivered to the visitor each day. 
Open time of reservation machine: start from 9 am Location: right side of the exit of Swedish Pavilion Open time of the slide: 10.30 am to 6 pm (only by reservation tickets)In late July, the official website(www.swedenexpo.cn) is going to launch an online campaign called ‘A Paper Story” to collect all visitors ideas of what innovation means to them. Details of this campaign will be announced soon, welcome to participate!    ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-coming-next-from-july-15-to-31/</link>
  <guid>news_889_1279180378</guid>
  <pubDate>Thu, 15 Jul 2010 09:52:58 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the pavilion: Dandelion and Swedish national flower ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/Pino-Explore_the_pavilion-exhibition/39e4381f94.jpg" title="In the Atmosphere Hall of the Swedish Pavilion. Photo:  Tom Huang" txdam="5570" height="500" width="332" alt="" /> The first Swedish exhibition hall- the Atmosphere Hall  has brought out a rather serene and brisk feeling by displaying pictures on various aspects of Swedish lifestyle.  Yet a great many visitors just pass by without noticing the white flower lamps on the ceilings. Now let us explore the mystery behind that. It is  a kind of dandelion commonly seen in Sweden, which symbolizes the harmonious Swedish nature and a cosy lifestyle. Hanging at the end of the hall is a photo on a Swedish girl blowing the dandelion in her hand . The large picture actually  corresponds brilliantly with the dandelion lamps on top of our  heads.  As people spinning round the cylinders, they can feel as if they were already in the cool and brisk Swedish summertime. Unexpected enough, the dandelions can be also served on table, accompanied by  Swedish delicacy vitmögelost and majonnäs. Although the taste being a bit bitter, it makes a most authentic Swedish delicacy. The wonderful combination is happily relished by the Swedes.Many visitors will probably ask: is this the national flower of Sweden?The answer is no. The national flower in Sweden is twin flower or Linnea Borealis symbolizing purity and happiness. Dandelion is just a kind of common grass which can be spotted  everywhere in Sweden.  Linnea Borealis  will blossom at the beginning of summerseason, which is held dear to heart by many Swedes . To celebrate the arrival of this amiable season, the Swedes even create a festivity called “mid-summer festival”. Swedish summer is relatively short with the average temperature being around 25 degree and the weather is just perfect for the Swedish people.    ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/exploring-the-swedish-pavilion-dandelion-and-swedish-national-flower/</link>
  <guid>news_888_1279180099</guid>
  <pubDate>Thu, 15 Jul 2010 09:48:19 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the Swedish pavilion: Villa Villekulla]]></title>
  <description><![CDATA[<img txdam="5555" title="Parents also play at Villa Villekulla. Photo: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100714_Villa_Viola/Villa_Villekulla_Paul.jpg" height="400" width="600" alt="" /> The playground outside the Swedish pavilion is not just another playground. Being inspired by the house of Astrid Lindgrens fictional heroine Pippi Longstocking, the Villa Villekulla playground located on the EXPO site is crowded with kids from morning until late evening. 
While their parents take a rest in the shadow kids from all ages slide down the firepole, climbe the spider web or explore the surroundings through the periscope on the ground floor of the colorful playground. One of the enthusiastic children playing in Villa Villekulla, Li Qian Chu黎芊楚, told me she did not want to leave this exiting place to go queuing up for other pavilions. I have looked everywhere and this is the only playground in the Expo, she tells me, smiles and continues climbing.  
When I ask her what she knows about Sweden, and the origin of Villa Villekulla, she looks a bit puzzled, and glances towards her mother for some help in answering. I tell them the story about Pippi Longstocking and her crazy house that we Swedes so wanted to visit when we were kids.  The films about Pippi Longstocking were shot on the Swedish island Gotland and the “real” Villa Villekulla can be found in the town of Vibble. 
Unwillingly Li Qian Chu is being dragged away from the playground, but Li Qian Chu’s mother promises to buy her the book about Pippi Longstocking while inside the Swedish pavilion.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/villa-villekulla/</link>
  <guid>news_886_1279095201</guid>
  <pubDate>Wed, 14 Jul 2010 10:13:21 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides'  talk: Line 13 ]]></title>
  <description><![CDATA[<img txdam="5297" title="madness on Line 13. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100714_guide_talk_matilda/madness.jpg" height="400" width="600" alt="" /> I don’t think I ever have had or ever will have a more interesting way to work than the one I have here, working at the Expo. When living in China you more or less get used to the overwhelming crowds of people you meet everywhere, even if it takes a while when you are from a country with 9 million inhabitants. But the crowd that I meet every morning on my daily way to work I don’t think I ever will get use to. It is like you are participating in a race you didn’t know existed. The race for a seat in Line 13.   
It all starts right after the security check. Suddenly the volume is rising as all the thrilled Expo visitors are making their way down the escalator and position themselves at the metro platform. I find myself being dragged into the movement, inevitable part of the race. More and more people are coming down and I struggle hard to keep my position in the front. Since I am taller than most of my competitors they find their way underneath me and when the train arrives I suddenly have a bunch of 70 years old ladies and gentlemen in front of me. I have no idea how they got there, but when the doors slide open the crowd storms in to the train and I have no chance to win the race for a seat. As always.   
But this is not the end, when we arrive to the Expo Avenue the second race starts; the race to get first up through the escalator and first in line to the pavilions. Once again the crowd storms out of the train, running over the platform and jumping on to the escalator, and the winner always turns around with a happy smile, as he or she is going up up up high above the rest of the crowd. Which always includes me.  
This morning procedure can from time to time be a bit exhausting, especially since I always lose… However what fascinates me is the excitement that has become a natural part of my daily way to work. Since there are new visitors every day, whom never before have visited the Expo, the air is filled will anticipation. And when I go back to Sweden, taking the metro to work in the morning, filled with tired quiet Swedes, I will probably miss the enthusiasm and exaltation from the Expo metro train. Perhaps then, I will be the one who starts racing.     Guide: Matilda Axelsson 
Age: 28Superpower: I can flyWhat’s your favourite part of the pavilion?- The Atmosphere Hall. Whenever I miss home I just go and spin the cylinders.What pavilion event do you most look forward to?- The Pentathlon between the Nordic countriesWhat is your understanding of "Spirit of Innovation"?- It is to believe in the possibility to change things to the better and to actually do it.   
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-line-13/</link>
  <guid>news_885_1279079673</guid>
  <pubDate>Wed, 14 Jul 2010 05:54:33 +0200</pubDate>
</item><item>
  <title><![CDATA[The Care project: a happy weekend for children at the Swedish pavilion]]></title>
  <description><![CDATA[<img height="337" width="506" txdam="5273" title="Pavilion guide Tom Huang guiding one of the arrangers from the  Carribean Association in China. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100711_Aids_visit/Aids_visit_4.jpg" alt="" /> <img height="336" width="504" txdam="5272" title="Pavilion guide Panpan Andersson handing out gifts to the visiting children. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100711_Aids_visit/Aids_visit_3.jpg" alt="" /> <img height="338" width="507" txdam="5271" title="Commissioner General Annika Rembe handing out gifts to the  visiting children. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100711_Aids_visit/Aids_visit_2.jpg" alt="" /> <img height="308" width="491" txdam="5274" title="Commissioner General Annika Rembe together with the visiting children. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100711_Aids_visit/Aids_visit_5.jpg" alt="" /> Even though rains are falling from the sky, today (July 11) the Swedish pavilion has again received a visit from some special children.
The “Children’s Expo Weekend Trip” jointly organized by The Caribbean Association in China and the Chi Heng Foundation had chosen the Swedish pavilion as one of the highlights of their visit and brought over thirty HIV-infected children from central China together with volunteers from all over the world. They were met at the entrance by Commissioner General Annika Rembe and received gifts of traditional Swedish gingerbread cookies and Swedish pavilion memorial pins. During their short visit, the children were full of enthusiasm for the Swedish cartoon character Pippi Longstocking, the slide and the swings in the pavilion.  
In Sweden, everyone enjoys equal rights and opportunities! The Children’s Care project receives all these special children equally and lets them all experience Swedish culture during the brief but unforgettable Expo Weekend.On August 4, the Swedish pavilion will host the “Pippi Longstocking” musical, offering even more exciting activities for the young at the Expo.
A little about Swedish education of children:A principle for the Swedish education system is that everyone should receive equal education, no matter sex, race, social background or place of residence. In Sweden, children from six years of age have the right to free education, including free education for handicapped students. For more information about Swedish culture, please click here ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/the-care-project-a-happy-weekend-for-children-at-the-swedish-pavilion/</link>
  <guid>news_884_1279006902</guid>
  <pubDate>Tue, 13 Jul 2010 09:41:42 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Orange Netherlands, Red Spain, and new miracles on the Expo “football pitch”]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100709_Pav_friends_Spain_Holland/greenwtmk.jpg" title="Environmentally friendly furniture. Photo: Tobias Andersson    Åkerblom" txdam="5250" height="600" width="400" alt="" /> Orange and red, the two most intensely powerful colors, have already sent their shock waves flying, clashing in the World Cup. When the battle ended, we impatiently arrived at the “football pitch” of the World Expo, to watch the two pavilions’ performance in another competition, one that will last until the end of October. With the teams man marking each other in this contest of innovation, what surprises can we expect to see? 
Chelsea:To us here at the Swedish pavilion, the Dutch are true friends in regard to sentiment and temper. Cruising through the Dutch pavilion, I discovered that many exhibition objects here have got related counterparts in our own pavilion. It suddenly occurred to me then, that we should let them form friendships with each other. For example, let their chimes and our Digital Choir sing a song together; let their solar-powered race car and our Volvo hybrid car run a rally with each other; combine their green indoor furniture with our IKEA kitchen; or even let their Miffy the Rabbit and our Pippi Longstocking  act out a cartoon together!     Suddenly I felt that the whole Happy Street of the Dutch pavilion actually is overflowing with our Swedish Spirit of Innovation, and that just like here, this innovation does not focus on ambitious and complex industrial technologies, but on common details in life that even though small, are full of interest and meaning. I am sure, that if these exhibition objects would meet, they would recognize each other as souls of similar temper!
Yujie:Already from the outside, the Spanish pavilion catches the eye. The whole pavilion is woven in the shape of a rattan basket, showing Spain as the cradle of civilization!   Entering the first hall, the hall of origins, a hundred-meter long mega-screen meets the eye, and the valiant postures of Spanish bullfighters appear on football fields, basketball courts and tennis courts. This immediately makes me think of the indomitable spirits of the “bullfighters” struggling on the football pitch! I am completely intoxicated by overpowering momentum of this atmosphere when I suddenly see the outline of a live flamenco dancer’s figure. The majestic splendor of her movements and the feminine beauty she exudes perfectly matches the masculine beauty of the athletes: hard meets soft, full meets empty, and it is hard not to inwardly admire the Spanish innovation.
But even so, the best still lies ahead. The smiles and frowns of Miguelin the baby are undoubtedly the most devastating thing in the whole pavilion. He is a robot baby, several meters high, sitting lazily on the ground, sometimes laughing, sometimes crying, with every little change in his lifelike expressions tugging at the hearts of the visitors. This technological marvel is surely a stroke of genius, for who can really say that technology and babies are not two symbols of the future?   
In the end, when the whistle blows, I suddenly understand that innovation really is everywhere to be found. You can find it in the Swedish pavilion, and at the same time discover its imprints in the Dutch and Spanish pavilions. And in this contest, where innovation is what counts for most, these two countries have both scored fabulous goals, and both received satisfying scores! AuthorAs: Chen Yujie , Chelsea Zhu   ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-orange-netherlands-red-spain-and-new-miracles-on-the-expo-football-pitch/</link>
  <guid>news_882_1279005964</guid>
  <pubDate>Tue, 13 Jul 2010 09:26:04 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The 1,000,000th visitor of Swedish pavilion]]></title>
  <description><![CDATA[On Tuesday, July 6, the Swedish pavilion welcomed its one millionth visitor. It was a 20-year-old girl named Wu Guoying, and she was delighted to receive a diploma and some Swedish gifts from Swedish pavilion director Christine Engdahl.

Are you in China? Click here.
For photos, click here.
For 500 000th visitor photo story, click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-1000000th-visitor-of-swedish-pavilion/</link>
  <guid>news_878_1278990313</guid>
  <pubDate>Tue, 13 Jul 2010 05:05:13 +0200</pubDate>
</item><item>
  <title><![CDATA[IKEA activity in the Swedish pavilion]]></title>
  <description><![CDATA[Family friendly company IKEA is having workshops and other interesting activities in the Swedish pavilion. Please see the clip below for a preview.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/ikea-activity-in-the-swedish-pavilion/</link>
  <guid>news_876_1278990025</guid>
  <pubDate>Tue, 13 Jul 2010 05:00:25 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Argentina]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100713_HH_Argentina/Henrik_Henrik_Argentina.jpg" width="600" height="396" title="Hungry Henrik gives the Argentina pavilion 4 out of 5 Swedish flags. Photo: Paul Philip Abrigo" txdam="5300" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100713_HH_Argentina/Henrik_Henrik_restaurant.jpg" width="600" height="396" title="Henrik Törnell getting less hungry at the Argentina pavilion restaurant Obelisque. Photo: Paul Philip Abrigo" txdam="5303" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100713_HH_Argentina/Henrik_Henrik_food.jpg" width="600" height="396" title="Hungry Henrik takes a bite from the grilled tenderloin at the Argentina pavilion restaurant Obelisco. Photo: Paul Philip Abrigo" txdam="5302" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100713_HH_Argentina/Henrik_Henrik_chef.jpg" width="600" height="396" title="Hungry Henrik together with one of the chefs at the Argentina pavilion. Photo: Paul Philip Abrigo" txdam="5301" alt="" /> On June 6, Hungry Henrik visited Argentina pavilion to try out their imported tenderloin steak. Please enjoy the video and photos in this post, and for more of Hungry Henrik, click here.

Are you in China? Click here.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-argentinia-stake/</link>
  <guid>news_873_1278909170</guid>
  <pubDate>Mon, 12 Jul 2010 06:32:50 +0200</pubDate>
</item><item>
  <title><![CDATA[Innovation Starts From Play - a new way of looking at children's education]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100707-IKEA/IKEA-3.jpg" title="The creative paintings by children on the scene.  Photo: Pino   Chen" txdam="5204" width="500" height="335" alt="" /> Since July 5, an interactive seminar on the theme of ”Innovation Starts From Play" has been held daily on the innovation stage of the Swedish pavilion. Swedenexpo.cn went to have a look to see how innovation is connected to playing.Decorated with toys, coloured pens and small wooden chairs, the room was packed with children and their parents. They were sitting together and concentrating on a lecture from IKEA with the theme ”Home is the child's favorite playground".“The famous inventor  Einstein once said during an interview that his childhood had the greatest  influence on his whole life ",  IKEA's  lecturer started her speech.
Indeed, children are born with creativity. The lecturer gave an interesting example on the screen: one day a Swedish child in the garden played alone. He saw a grasshopper that was about to jump. Afterwards, the child followed his suit. Clearly, out in nature, children are more likely to imitate and try creative things than sitting in classes. “Children are also born with pressure. Learning how to relax and get balance help them grow well in the body and soul. The swings in the Swedish pavilion are such tools to help children relax and learn balance skills. ”The lecturer said. The lecture ended with a drawing session for the children, a time for them to creative. Many of the items in the Swedish pavilion's exhibition, such as the mini-kitchen, the swings and the Dala horses are meant to inspire creativity. This is because in Sweden, we believe that playing is the origin of creativity and innovation.  This activity will last till July 14. For more details, please click on event.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/innovation-starts-from-play-different-way-of-children-education/</link>
  <guid>news_871_1278769098</guid>
  <pubDate>Sat, 10 Jul 2010 15:38:18 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week: July 5-11]]></title>
  <description><![CDATA[Another week has passed here in the Shanghai Expo summer heat. These are the moments we'll treasure forever.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-july-5-11/</link>
  <guid>news_870_1278755953</guid>
  <pubDate>Sat, 10 Jul 2010 11:59:13 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedenexpo.cn - best expo blog]]></title>
  <description><![CDATA[July 9, a reporter from Global Times called us and asked if she could come and interview the website team behind www.swedenexpo.cn. Turns out she is taking a closer look at all the expo pavilion blogs and websites, and somehow found that our website is the best. 
"I've seen a lot of blogs and visited a lot of pavilions. The Sweden pavilion blog is interesting, updated several times daily and you are very quick on covering and publishing events" said reporter Lin Lin, "your photos and stories make me laugh really hard."
We are very thankful to Global Times for this, and even more so to all of our readers out there who enjoy our funny, interesting, silly and cool posts. We hope you are having lovely summer holidays, wherever you may spend them. 
See Lin Lin's favourite posts here: Singing in the queue, Hungry Henrik, and read the full Global Times article here (in Chinese). 


]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedenexpocn-best-expo-blog/</link>
  <guid>news_867_1278738652</guid>
  <pubDate>Sat, 10 Jul 2010 07:10:52 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The end of the 72 Hour Race to Innovation ]]></title>
  <description><![CDATA[Another successful 72 Hour Race to Innovation has come to an end, spawning up to 19 new innovations.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-end-of-the-72-hour-race-to-innovation/</link>
  <guid>news_863_1278650413</guid>
  <pubDate>Fri, 09 Jul 2010 06:40:13 +0200</pubDate>
</item><item>
  <title><![CDATA[Annika's blog: Summertime in the Swedish Pavilion]]></title>
  <description><![CDATA[Bringing heat, humidity and thunderstorms, summer has come to Shanghai. Summertime is very important for Swedish culture, and it has a special place in the heart of many Swedes. It is a time for being with family and friends, relaxing, and charging your batteries with sunlight for the upcoming season.  The same is true for us working here at the Expo in Shanghai. The two months that have passed since the inauguration have been incredibly exciting and intensive. We have had the honor of receiving His Majesty the King Carl XVI Gustaf and Deputy Prime Minister Maud Olofsson on National Pavilion Day, we have celebrated the typical Swedish Midsummer festival, our National Day and the wedding of Her Royal Highness Crown Princess Victoria.
During these first hectic months we have shared views and experiences between Sweden and China in two important Forums: Spirit of Innovation Forum and Symbio City Forum. We have also hosted a seemingly uncountable amount of rewarding seminars, workshops and activities for our partner companies and sponsors. And maybe most important of all, the Swedish pavilion has received more than one million visitors during this period. Not to mention all the singing, dancing and laughter. As the pace now slows down a little we have time to think about and digest all of these incredible impressions, and gather strength for the remaining two thirds of the Expo period. The time that has gone by has only strengthened my assurance of the Expo's importance as a a meeting point for people from all over the world, and a platform for business and communication. The upcoming months are going to be just as exciting as the the first ones. I am convinced that it is going to be a great success.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/annikas-blog-summertime-in-the-swedish-pavilion/</link>
  <guid>news_862_1278591772</guid>
  <pubDate>Thu, 08 Jul 2010 14:22:52 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Prada v/s H&amp;M]]></title>
  <description><![CDATA[You are what you wear. To work as a guide at the Expo means that you every day dress up in your pavilion guide uniform to represent your country and also the theme of your pavilion. As a Swedish guide I every morning put on my ecological H&amp;M uniform; from a certain amount of different garments I can choose my own combination of the day to go with the Swedish Spirit of Innovation theme. In Sweden I often wear H&amp;M and I do feel very Swedish when wearing it but when I heard about the Italian guides and their Prada uniform I couldn’t help but feeling a bit jealous. I decided to take a closer look at these fashionable Italian guides and find out how their outfit comes together with their theme; “City of Man”.Together with my colleague Eric, I went to the Italian Pavilion and found some Prada dressed guide friends to talk to. We asked them what they thought about their uniforms and the answer we got was: “It looks good on the boys but is does not fit all the girls”. I started to think if that could have something to do with the Italian theme “City of Man”… While we were standing there chatting, an Italian media officer passed by and I asked him if there were any connection between the Italian theme and their uniforms. “Yes of course, we want to show the Italian way of living and that includes being well dressed. Our theme represents a proposal for a city which is focused on every man’s need.” Hm, not every women’s need than, I quietly thought to myself.  When asking our Italian friends what they thought about our H&amp;M uniforms, they seemed to like the colorful tough of it. “It is like you are living your exhibition”, they told us. The media officer was however not as impressed by our H&amp;M outfit since he only seemed to be interested in brands with price tags equally to Prada… Our H&amp;M clothes might not represent the most expensive fashion but it leaves space for creativity and speaks to everyone. It is just like the Swedish Spirit of Innovation theme; you don’t have to be a rocket scientist to be innovative. Anyone can come up with a good idea, just like anyone can wear good-looking fashion as long as you are creative!
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-prada-vs-hm/</link>
  <guid>news_859_1278565604</guid>
  <pubDate>Thu, 08 Jul 2010 07:06:44 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: 1 000 000th visitor]]></title>
  <description><![CDATA[On Tuesday, July 6, the Swedish pavilion welcomed its one millionth  visitor. It was a 20-year-old girl named Wu Guoying, and she was  delighted to receive a diploma and some Swedish gifts from Swedish  pavilion director Christine Engdahl. 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-welcomes-its-1000000th-visitor-1/</link>
  <guid>news_851_1278483996</guid>
  <pubDate>Wed, 07 Jul 2010 08:26:36 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The SymbioCity Forum at the Swedish pavilion]]></title>
  <description><![CDATA[The SymbioCity Forum at the Swedish pavilion

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-symbiocity-forum-at-the-swedish-pavilion/</link>
  <guid>news_844_1278387792</guid>
  <pubDate>Tue, 06 Jul 2010 05:43:12 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Thanks for visiting]]></title>
  <description><![CDATA[<img txdam="5133" title="Amara Cuenca and Javier Malorquin from Spain like the hand-knitted mittens in the Swedish pavilion. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100705_Visitors/visitor1wtmk.jpg" alt="" /> It is July, and the scorching sun and the pouring rain take turns warming up and soaking down the Swedish pavilion and her dear visitors. We here at swedenexpo.cn took a moment and looked back at some of the lovely encounters with visitors we've had here recently.
Will you have your photo here next time?

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-visitors/</link>
  <guid>news_843_1278327309</guid>
  <pubDate>Mon, 05 Jul 2010 12:55:09 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: a reminiscence of Swedish summertime]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100706_Guides_talk_Helena_Ma/helena2.jpg" title="Traditional red Swedish wooden summer house scattering around beside the lake on the westcoastal region. Photo: Helena Ma" txdam="5156" height="283" width="503" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100706_Guides_talk_Helena_Ma/helena3.jpg" title="Lobster festival celebrated on the west coast---definitely a  feast for tastebuds. Photo: Helena Ma" txdam="5157" height="522" width="294" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100706_Guides_talk_Helena_Ma/helena1.jpg" title="People on westcoast either taking sunbath on the rock or  jumping into the lukewarm water to get embraced by the mother nature.  Photo:Helena Ma ." txdam="5155" height="286" width="507" alt="" /> The other day when I was guiding some Swedes through the exhibition halls, I had a nice conversation with them about the contrasts between Chinese and Swedish summertime. In comparison with the cool tranquil Swedish summer days, we are here witnessing enormous crowds of people, scorching heat as well as overwhelming noise. While I was listening to the Swedes describing their beloved homeland, a sweet reminiscence of my last summertime spent there awakened in my mind.The Swedish summer is characterized by three major colors; green, yellow and blue. The flourishing plants as well as the brisk , refreshing air contribute to giving Swedish people an inexhaustible energy. The sun starts to demonstrate its magic power and wake up the passion long suppressed in people’s heart.  Proudly stands the Maypole on the grassland enouncing the official arrival of summer season. People immerse themselves in the enchanting brisk music, ever-lasting dancing, and laughs are bursting out from top of the lungs. The only and ever expressed theme is “embrace the summertime”.  Displayed on the long table are the delicacies waiting to be wolfed down: the yummy juicy shrimp or lobster, fresh potatoes, light yoghurt with a tint of sweetness, fresh strawberry cake with soft spongy texture and nutritious salmon. To embrace what nature offers to the fullest, people are indulging their taste buds in a feast of delicacies.  The crescendo of the day comes when people dip into the lukewarm water, a “life-worth-living” feeling is guaranteed to emerge in your mind. Being grilled in the scorching weather here in Shanghai, people have been sweating a lot, and especially the guides who are constantly moving outside and inside to make sure the pavilion runs smoothly. I can’t help but think wouldn’t it be  heaven-like if we could enjoy the natural SPA of the Swedish lake water? 
Swedish people love outdoor activities during this time of  year. During the five-week long summer vacation people will spend the semester in cozy wooden houses on the seaside. Experiencing a primitive lifestyle makes good enjoyment after having to bear with the hustle and bustle of modern city for long. This inborn love towards nature originates from all the joy offered by it: hiking in the woods, blueberry picking, fishing in the lake or boating on the sea. The sun is almost worshiped during summertime. People can be seen sun-bathing everywhere; on the roadside, grass lawns, lake banks or beaches.  As a contrast, here in Shanghai Chinese girls holding umbrellas trying to protect their skins from getting burned can be spotted everywhere.
Summertime in Shanghai is otherwise different,subwaystations crowded with hustling people , bustling streets jammed by cars, tightly-knitted people patterns floating in the streets.At that point, I montage another view in front my eyes---the image of Swedish summertime! 
Guide: Helena MaFrom: Hefei, Anhui provinceAge: 21Superpower: Fast ImaginationWhat's your favourite part of the pavilion?- Challenges Hall What pavilion event do you look forward to the most?-  Princess Victoria and her husband's visitWhat is "Spirit of Innovation" to you?- Innovation comes from caring about simple things in your daily life. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-remembering-swedish-summer-days/</link>
  <guid>news_842_1278316644</guid>
  <pubDate>Mon, 05 Jul 2010 09:57:24 +0200</pubDate>
</item><item>
  <title><![CDATA[Changes of the city, shown on the fan]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100703-when_people_matter/IMG_8938wtmk.jpg" title="Children are choosing their favorite living space. Photo:Tobias   Andersson Akerblom" txdam="5080" width="507" height="338" alt="" /> Are the public the passive consumers during the urbanizing process, or are they the creative architect of the city landscape? How to give full play to their initiative and make the city a better place to live in? Perhaps every one of us has different answers in mind. On July 3, as part of the “SymbioCity Forum, the public participation activity on the theme of sustainable urban planning arranged by the Formas, Swedish Heritage Committee and Swedish Architecture museum, attracted quite a lot of visitors to actively participate in it.  On Innovative Stage, the interactive contents revolving the theme of “human-oriented” have brought to the visitors an interesting and reflective day. Choose your dream home, high-rise or low-rise; describe the neighborhood you like, downtown or new developing area; choose your favorite living environment, with family or with friends; choose your favorite transportation, public or private cars... After these interactive Q&amp;A, every visitor began to think about what kind of life style that contributes to a better city? On the spot, the appearance of a fan attracted lots of attention. A most common fan brought about a deep theme reflecting on the various urban plans, not to mention the cool breeze it brought about in the scorching summer day. Same as the five exhibition pictures in the Environmental Challenge Hall, both sides of the fan display different scenarios when viewed from different angles. From one side it’s the picture on Shanghai Expo landscape in 2008 before all the pavilions were constructed, from another it’s the neon light night view of Expo 2010. Short as the two years are, the huge contrast of pre and pro expo is exposed totally on a small fan. The backside of the fan shows the different sceneries of the same place in 1945 and 2004. Although it’s only a difference of 59 years, the changes of the city landscapes though are not so obvious. That different urban plans are tailored to the unique features of different places is probably one of the messages hidden in the fan. The people are the owners of the city. How to make our habitation a better living place and how to better our life through making smart urban plans? Perhaps the answer lies in the most mundane details in our daily lives rather than on a fan or in an activity.    ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/changes-of-the-citt-shown-on-the-fan/</link>
  <guid>news_841_1278300078</guid>
  <pubDate>Mon, 05 Jul 2010 05:21:18 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the Week: June 28-July 4]]></title>
  <description><![CDATA[ During the week, we've said goodbye to another group of brilliant  performers, raced against the clock to find new, innovative solutions  and arranged the biggest forum yet in the pavilion - the  Symbiocity forum.









]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-june-28-july-4/</link>
  <guid>news_838_1278147892</guid>
  <pubDate>Sat, 03 Jul 2010 11:04:52 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Germany]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702_Hungry_Henrik_PAULS/Henrik_flags.jpg" title="Hungry Henrik gives Germany pavilion and its food 4 Swedish flags. Photo: Paul Philip Abrigo" txdam="5064" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702_Hungry_Henrik_PAULS/Henrik_and_Michael.jpg" title="Hungry Henrik and Germany pavilion worker Michael " txdam="5062" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702_Hungry_Henrik_PAULS/Henrik_full.jpg" title="Hungry Henrik is less hungry after eating food enough for three people. Photo: Paul Philip Abrigo" txdam="5065" height="396" width="600" alt="" /> Football fever has struck Hungry Henrik and swedenexpo.cn as well. Honouring the upcoming Argentina vs Germany game, we treated us some good old sauerkraut at Germany pavilion. Next week we'll see what Argentina has to offer. As always, F stands for Swedish Flag. 

Unique : FFF
- In some parts of the world, it may be exotic, but it is not too different from Swedish food.
Service : FFFFF
It is über! Lovely treatment and friendly staff. Best so far!
Taste : FFF
- Out of the three (!) dishes I was offered, the German speciality platter got four flags, it was a great mix of sausages and sauerkraut. The grilled pork knuckle was lovely as well, but the Chicken Schnitzel is the only thing that kept "taste" from getting four flags.

Art : FF
- It must be hard trying to make an artsy serving with only meat, sauce and potato.
Healthy : FFF
- Heavy food with lots of sausages, lots of sauce and fried meat. What can I say.
Making Hungry Henrik less hungry : FFFFF
- When they serve me three dishes, of course I get less hungry.

Exhibition : FFFF
- One of the craziest and most artsy exhibitions so far. 
All over score : FFFF
- Service, exhibition and food together gets four flags. Go Germany!

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-germany/</link>
  <guid>news_834_1278076275</guid>
  <pubDate>Fri, 02 Jul 2010 15:11:15 +0200</pubDate>
</item><item>
  <title><![CDATA[Hold on in the summer hot]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702-hot_summer/hot_summer_2.jpg" txdam="5045" height="335" width="500" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702-hot_summer/hot_summer_0.jpg" txdam="5048" height="350" width="499" alt="" />  The big enthusiasm of our dear visitors has not at all withered infront of the scorchingly hot weather.Recently, we started to allow in 60 people per minute  which hit the records high! Many visitors lingered around inside the pavilion ,sitting and chilling out as a way to avoid the heat outside. Here below are the pictures in some of our exhibition halls showing all kinds of creative resting manners .  
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hold-on-in-the-summer-hot/</link>
  <guid>news_833_1278064233</guid>
  <pubDate>Fri, 02 Jul 2010 11:50:33 +0200</pubDate>
</item><item>
  <title><![CDATA[SymbioCity Forum day 2]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702_SymbioCity_Forum_2/Anders.jpg" title="Anders Hall from Somfy Nordic. Photo: Matilda Axelsson" txdam="5053" height="200" width="300" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702_SymbioCity_Forum_2/Zhou_Shan.jpg" title="Zhou Shan from the Tongji University. Photo: Matilda Axelsson" txdam="5060" height="200" width="300" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100702_SymbioCity_Forum_2/Ola.jpg" title="Ola Alterå holding a speech at the SymbioCity Forum. Photo: Paul Philip Abrigo" txdam="5057" height="323" width="490" alt="" /> The aspiration for cities in symbiosis continued during the Friday in the Swedish pavilion when the SymbioCity forum opened up for its second half. The Shanghai summer heat didn’t stop the participants to continue the discussions about sustainable urban development and the first keynote speaker of the day was the Swedish State Secretary Ola Alterå, Ministry for Enterprise, Energy and Communications. Mr Alterå stated that SymbioCity is not only about how to make future technology function together but also to use the knowledge from everyday life in ordinary households. This is how Sweden has found a way to combine sustainable development and economic growth, Alterå said. Mr Li Xun from the Secretary General of Chinese Society for Urban Studies, the second keynote speaker of the day, focused his speech on the enormous challenge the urbanization creates for China and the world today. Every year more than 15 million people migrate into urban areas in China, and even though the cities in the world only cover 2 percent of the global area, more than 50 percent of the world’s population lives in urban areas today. Mr Li Xun continued by stating that low carbon cities has become a consensus for the world and today over 100 cities in China have top priorities to become Eco cities.  During the first day of the forum several good examples of eco-cities in both Sweden and China were presented, such as The City of Malmö, The City of Wuxi and Caofeidian International Eco-City. For the second day the focus was implementation and how to create business opportunities for our common goal; a sustainable urban future. But what do we really mean when we say that something is sustainable? Do we all have the same interpretation of the word? I decided to ask some of the participants in the forum what their idea of sustainability is and here are their answers;Mathilde Mansoz from France and Xia Jungang from Fudan University - The wining students from the Sino-Swedish students’ competition:  -    We believe that there are different aspects of sustainability; socially, economically, and ecologically. They all have to be taken into consideration. Sustainability is an ongoing process and not a fixed position. It is about being flexible, to evolve and change. Traditional life and modern technology can together stipulate sustainability. -    Katarina Nylund, Malmö Högskola: For me sustainability means a strong civil society. Today we live in a consumption society instead of an industrial society which means that consumption is the condition for growth. I believe that we will have to find an alternative to consumption otherwise it will be difficult to see any sustainable development. -     Lars Orrskog, KTH Royal Institute of Technology: It is not the technique that will save the planet. It is the people’s capability to collaborate. That is sustainability to me. We will not save the world by try to create a perfect society. That is only scary.  -    Zhou Shan, Tongji University, To me sustainability means hardworking, the use of simple things and no luxury. -    Anders Hall, Somfy Nordic; Sustainability is a survival criterion. The importance is obvious and that people still are questioning the global warming effect is astonishing. That is way we need positive initiatives like this one.    ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/symbiocity-forum-day-2/</link>
  <guid>news_831_1278060557</guid>
  <pubDate>Fri, 02 Jul 2010 10:49:17 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the Swedish Pavilion: the pond’s green secret ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/Pino-Explore_the_pavilion-exhibition/Shell66.jpg" title="Sweden is a country rich in water resources.  Photo from the  atmosphere hall. " txdam="5034" width="502" height="375" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/Pino-Explore_the_pavilion-exhibition/pool-2.jpg" title="The artificial ponds around Swedish Pavilion are fitted with  water purifiers supplied by Wallenius Water.Photo: Tom Hunag " txdam="5040" width="500" height="335" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/Pino-Explore_the_pavilion-exhibition/pool-_paul.jpg" title="pool in front of the Swedish pavilion. Photo: Paul Philip Abrigo" txdam="5030" width="331" height="500" alt="" /> The hot summer is coming, when visitors come to Swedish pavilion, the  ponds aside the pavilion really help them to cool down a little bit. Do  you know the story behind these ponds? The artificial ponds around Swedish Pavilion are fitted with water purifiers supplied by Wallenius Water. This small example showcases the Swedish successes in water resource utilization in an innovative way, while at the same time reflecting the theme of “better city, better life”.  Sweden is a country rich in water resources. The capital of Stockholm, intersected by a network of waterways, is known as the "Venice of the North"; the whole country has over 90,000 lakes and abundant precipitation throughout the year. Adding to this a low population density of 20 inhabitants per square kilometer, the Swedish can really be regarded as “water millionaires". But yet, Sweden is still very careful with the use of water resources, and are a recognized model for a low-carbon environmentally friendly country.   Sweden has established a special award for water saving to promote the process of global environmental protection. Since 1991, the "World Water Week" has been arranged in Stockholm in August every year, until now running for 18 consecutive years. During the World Water Week, the King or the Crown Princess of Sweden hand out the "Stockholm Water Prize" to specialists, government officials or individuals who have made outstanding contributions to global water issues. This is one of the biggest prizes in the area of water resource protection in the world, amounting to 150,000 U.S. dollars. Today, the influence of the prize has increased rapidly and is becoming known as the “Nobel Prize of international water issues".   At the Swedish Pavilion, visitors can also experience actual cases of Swedish water saving efforts. In the Room For Solutions, it is for example shown through pictures and exhibition objects how rain water can be drained off the roof and be used to flush the toilet, how Swedish eco-cities make use of geothermal heat, and even how sewage can be used for residential heating or cooling. In the conceptual Swedish kitchen, and IKEA water-saving mouth piece can decrease water use by 30%... and these are just the beginning.   ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/exploring-the-swedish-pavilion-the-ponds-green-secret/</link>
  <guid>news_825_1278053072</guid>
  <pubDate>Fri, 02 Jul 2010 08:44:32 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: 72 Hours Race to Innovation]]></title>
  <description><![CDATA[Are you in China? Click here.
72 Hours Race to Innovation Day 1

72 Hours Race to Innovation Day 2

72 Hours Race to Innovation Team Members

72 Hours Race to Innovation Back Office

72 Hours Race to Innovation 3D Designer - Robert
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-72-hours-race-to-innovation/</link>
  <guid>news_820_1277958799</guid>
  <pubDate>Thu, 01 Jul 2010 06:33:19 +0200</pubDate>
</item><item>
  <title><![CDATA[First day of SymbioCity Forum ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100701_SymbioCity_Forum/Mattias.jpg" title="Mats Denninger at the SymbioCity Forum. Photo: Paul Philip Abrigo" txdam="4964" width="600" height="396" alt="" /> Today is the first day of the SymbioCityForum at the Swedish pavilion. It is a forum very much in line with the Expo overall theme “Better City, Better Life” as the purpose of these two days is to discuss sustainable urban planning and showcase world leading technology for city development and waste management.Mats Denninger, the Government High Representative for Sino-Swedish Environmental Technology Cooperation opened the forum.- I think we can all agree that it is highly appropriate to discuss today’s topic. China is undergoing a rapid urbanization, and it is likely to continue with this speed. It is a big challenge, but to me it is much more an opportunity. Now we have the opportunity to do things in the right way, combine systems and plan well for better cities and better lives. We have the knowledge, the insight and the courage to do it. It is important for the Swedish government to have this cooperation with China, and I hope we can strengthen our cooperation through this forum, said Mats Denninger.Elisabeth Falemo is State Secretary at the Ministry of Envorinment in Sweden, and also one of the key note speakers. Elisabeth talked about the urban transformation and the fact that growing cities become more and more important, not only for the economy but also for the environment and the living conditions for its citizens.- Cities around the globe become increasingly important as they are centers of innovation and activity. But energy usage takes place and we must find ways of diminishing the cities’ environmental impact. Well-planned cities with intelligent use of resources can provide eco-friendly solutions to these problems. This integrated support is what we call SymbioCity. In Sweden the urban development is regarded as a very important matter, something that Elisabeth also highlighted in her speech:- Sweden must also work more with this, and therefore the government has created a unique delegation for sustainable cities. Among other things, this delegation shall stimulate the creation of sustainable neighborhoods that can be used as inspiration both in Sweden but also in China.The SymbioCity Forum goes on for two days in the Swedish pavilion, July 1 and 2. Tomorrow’s key note speakers are Ola Alterå, Swedish State Secretary at the Ministry of Enterprise and Li Xun, Secretary General of Chinese Society for Urban Studies.For more information about the SymbioCity concept, please visit www.symbiocity.org  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/first-day-of-symbiocity-forum/</link>
  <guid>news_819_1277955353</guid>
  <pubDate>Thu, 01 Jul 2010 05:35:53 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish pavilion hosts forum for sustainable urban development]]></title>
  <description><![CDATA[July 1st and 2nd the Swedish pavilion will truly live the Expo theme “Better City, Better Life” as sustainable urban development will be in focus at the SymbioCity Forum. - The Swedish vision of ‘Better City, Better Life’ includes both setting high technical standards for our cities and also making sure that the people who inhabit them get a better quality of life”, says Annika Rembe, Swedish Commissioner General.Cities are and have always been centers for cultural life and economic growth in the world. Today our world’s cities face many challenges for the future, like water and food supply, transport systems, waste management, CO2 emissions and climate change. Managing these areas of urban growth is something that concerns all of us.The Sino-Swedish SymbioCity Forum will offer high-level presentations from Swedish and Chinese government representatives; briefings on technical advances both in China and Sweden; and includes interactive technical seminars on urban planning, energy efficiency and water treatment. - Well-planned cities with intelligent use of modern technology can provide eco-efficient solutions that significantly reduce energy use and environmental footprints while they are competitive, attractive and livable” says Elisabet Falemo, State Secretary at the Ministry of the Environment of Sweden and key note speaker at the forum.
The SymbioCity Forum will showcase some of the world’s leading companies in technology for city development and waste management. As Vice President Xi Jinping said during his visit to Sweden’s Hammarby Sjöstad Eco-City in March 2010:- Sustainability is our common future.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-hosts-forum-for-sustainable-urban-development/</link>
  <guid>news_817_1277884553</guid>
  <pubDate>Wed, 30 Jun 2010 09:55:53 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the Swedish Pavilion: Absolut Choir]]></title>
  <description><![CDATA[<img height="310" width="468" txdam="4933" title="ABSOLUT CHOIR . Photo by Stefan Geens" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/Pino-Explore_the_pavilion-exhibition/absolut_choir.jpg" alt="" /> In the Swedish pavilion there is a very special choir. The members are  not real people, but a group of charming robots. When visitors interact  with it, their input is processed by the machine, which then responds  with a unique musical composition, co-created by visitors and the  machine.This innovative exhibition object, called the "Absolut  Choir", is created by the internationally renowned Swedish design team Teenage Engineering in cooperation  with the famous Swedish vodka brand Absolut Vodka. It is a contemporary  art piece supported by a speech synthesizer and artificial intelligence  software, consisting of 22 colorful wooden characters varying in shape  and size, the smallest being four inches and the largest almost eight  feet tall. There are men, women, tenors and sopranos in the ABSOLUT  CHOIR, each member with a unique and synthetically produced voice.
Artificial  creativity is about exploring the concept of creativity. When an  Absolut Machines installation creates a work of art, who or what is the  artist – the machine or the machine's maker? And what happens when there  is a third party – you – to interact with the machine? Come to the  Swedish pavilion and try it yourself.   
  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/exploring-the-swedish-pavilion-absolut-choir/</link>
  <guid>news_800_1277805991</guid>
  <pubDate>Tue, 29 Jun 2010 12:06:31 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Denmark]]></title>
  <description><![CDATA[Denmark is celebrating its national pavilion day this week and Alexis and Viola took a tour to one of Sweden’s closest neighbors to check out the celebrations. Danish Pavilion guide Maria Nhieu told them all about it. Alexis: I went past the pavilion yesterday and saw people swimming next to the mermaid, do you do that often? Has your boss gone for a swim yet?Maria: Actually they were only swimming there to put the flowers in place. We tried to get our boss to swim on the pavilion day, but she’s was not really up for it.Alexis: Tell us a little about the building? What is it really?Maria:  The circular shape symbolizes a never ending circle, it goes round and round, just like the energy in a sustainable society. Also, the pavilion is built out of recycled steel from old ships. The little holes in the façade create a natural air-condition system that keeps the indoor-temperature around 10-15 degrees below the outside temperature. Alexis: Wow, is that really working during extremely hot days?Maria: Well actually, they don’t work that well during poor conditions. But it does get cooler.Viola: We are interested in the fairytale part of your theme “Wellfairytales”, how would you explain it?  Maria: The fairy-tale theme has to do with playfulness and innovation and The Little Mermaid is a strong  symbol of the fairytale theme. In the pavilion we want to tell you a tale in three chapters: “Tales of how we live”, “Tales of what we love” and “Tales of where we are going”. Alexis: The bicycles that you can ride in your pavilion, are they fairytale of welfare? Maria: They are more welfare, but the pavilion itself is fairytale. Viola: So today is the Danish pavilion day, what will happen during the day?Maria:  We began the day at the Expo center where our crown prince Fredrik held a speech, the prince will also come here to visit the pavilion in the afternoon. All our partners are invited to participate in the celebrations. The pavilion will be closed to the public between 11.30 am-8 pm, but everyone can see the performances from outside.Viola: How come you work here in the Danish pavilion? Maria: Well I majored in Chinese so when I heard about the Expo I just had to apply. Viola: Was it difficult to get the job? Maria: No not really, we are only 5 million people in Denmark and not many of them speak Chinese. All our staff have to be able to speak Chinese.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friend-denmark-pavilion/</link>
  <guid>news_799_1277805177</guid>
  <pubDate>Tue, 29 Jun 2010 11:52:57 +0200</pubDate>
</item><item>
  <title><![CDATA[72 hour race to innovation - The journey has begun]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100629_Innovation_race/IMG_8130wtmk.jpg" txdam="4930" width="600" height="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100629_Innovation_race/IMG_7957wtmk.jpg" txdam="4927" width="600" height="400" alt="" /> 
The clock is ticking. Yesterday, June 28, the Swedish Energy Agency embarked on a life-changing journey, a 72 hour race to innovation in the Swedish pavilion. 
The Swedish Energy Agency is a government agency with the aim to achieve  more efficient and sustainable use of energy. For 72 hours, the participants work (almost) around the clock to come up  with new innovations, an exciting but also tough experience. The  creator of the innovation race, professor Kaj Mickos, calls it an  innovation machine; an organized way of producing new solutions to  important problems that also reach the market.
To him, innovation is something that we have to do all the time: " In Sweden, we have a saying that is that you shouldn't invent the wheel all over again - but that's a lie", he says.  Especially in these time of environmental degradation and climate change we have to find new solutions. And according to professor Kaj Mickos, they will: "We are not ending this race with a wall of yellow post-its, because then we have failed."
This is the second time an innovation race is held in the Swedish  pavilion; the first one was arranged by the Swedish company SSAB in May.  This race ends at 5 pm on Thursday, July 1.


]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/72-hour-race-to-innovation-the-journey-has-begun/</link>
  <guid>news_793_1277789482</guid>
  <pubDate>Tue, 29 Jun 2010 07:31:22 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: What can you feel in Swedish music?]]></title>
  <description><![CDATA[<img txdam="4861" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100627_Guides__Talk_Swedish_music/Josefin_Lindstrand_Band_3.jpg" title="Pianist Jonas Östholm from the Josefin Lindstrand Band. Photo:   Paul Philip Abrigo" height="339" width="514" alt="" /> Have you always wondered how it comes that Sweden is known as the second largest music producer in the world? We all know Sweden as the country that brought forth the already legendary music group ABBA; but still, one thing could never have foreseen is how deeply I would be touched by a group called Josefine Lindstrand Band, when they came to the Swedish Pavilion. If Ma Zhiyuan canonically summarized Chinese serenity with his “little bridges, flowing water, people’s homes”. Josefine has given me a taste of the Swedish counterpart in the form of "blue sky, green grass, blooming flowers". It was when I stood one day in the pavilion watching the throngs of people pressing by that an overwhelming sound reached my ears; following the direction of the sound, suddenly an almost paradisical scene revealed itself before me. The lead singer Josefine, a light-haired young Swedish woman dressed in a dotted dress, stood tapping the toes of her bare feet while she swayed calmly back and forth to the music, and the otherworldly sound that emerged from the petite frame of her body instantly carried me far away from the distraction and noise of the surrounding World Expo. I felt as though transported to a vast meadow, lying outstretched on the ground, feeling the light caresses of the wind and the whispers of birdsong in my ears filling my soul with peace. I was very curious if Josefine herself had the same kind of feeling as she sang. Her answer to my question was very simple: “It makes me forget everything!” So what is it that inspires this transcendental state of mind? She says: “I love going to the countryside, to the middle of nature, and let everything that happens to me serve as sources of inspiration. Four years ago, I wrote a song just by reading an English poem.”  It is a simple truth she gives us, this singer who has named her band after herself: that nothing touches people more easily than heartfelt, unadulterated music. So when the endless queues make you burn with impatience, come and listen to the music of Sweden, and see for yourself what feelings it will bring you.Name: Chen YujieFrom: ShanghaiAge: 27Superpower: TeleportationWhat’s your favorite part of the pavilion? The Innovative Society Hall.What pavilion event are you looking forward to the most? The visit of crown princess Victoria and her husband.What’s your understanding of “Spirit of Innovation”: Better innovation, better life!Translation from Chinese: Alexis von Sydow  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-what-can-you-feel-in-swedish-music/</link>
  <guid>news_783_1277780012</guid>
  <pubDate>Tue, 29 Jun 2010 04:53:32 +0200</pubDate>
</item><item>
  <title><![CDATA[Fly on the wings of Latvia!]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/2010629_Flying_Latvia/flying_latvia_175wtmk.jpg" title="No need to worry though. They all flew very well. Here you see  pavilion guide Matilda Axelsson flying high up in the wind-tunnel.  Photo: Viola Gad" txdam="4923" height="400" width="600" alt="" /> Are you in China? Click here.
I never thought the day would come when I would be able to fly. But it did. It happened in the Latvian Pavilion a very special Wednesday in June. It all started as a rumor; “The Latvians can fly” people were whispering. Then one night, we saw them. High above the glittering pavilion, three Latvians flew in the shining lights of Expo land, waving to the crowd. That night the decision was made; if the Latvians can fly, so can the Swedes! 
The big day came and three very excited and determined Swedes crossed  the Expo Area to try their wings in the vertical wind tunnel in the  Latvian pavilion. It all became clear what we were about to do when we  first had to sign a contract saying that we would be responsible for our  own possible death… The confidence was on top; Henrik had to run to the  bathroom, Maria was repeating to herself how she always wanted to do  this since she was a kid, it just had to be the right decision. And I  was trying to look cool but I felt my heart beating hard as we were given  the uniforms to put on. The white, yellow and purple overall, the  hairnet, the earplugs, the glasses and finally the helmet. The flying  Swedes were ready to take off!


After the security movie we had to watch closely, learning the different signs the instructor would show us while flying; we started to climb the stairs up to the glass cylinder. The ground started to vibrate as the wind pressure increased and so did we. As the first to try out I did as I was told; I crossed my arms in front of my chest and then leaned forward into the hot wind and tjof… I was flying! It was amazing! I really was flying! Perhaps not the most graceful flying session that has been observed; as I struggled with my balance I felt like a very big bird with too small wings, trying to get a glimpse of my mother bird’s directions (my Latvian instructor that was), and since I couldn’t stop laughing saliva involuntary left my mouth and flew up in the air and probably landed somewhere on the vertical wind tunnel roof. But still, I was flying, and after a while I felt that I was ready to fly high above the pavilion like the Latvians! But perhaps it was for the best that I didn’t since I had signed that contract before… 

Then it was Maria's turn and off she went, sailing in the wind like she hadn’t done anything else in her life before, and even more saliva landed on the roof in the vertical wind tunnel. And also Henrik's. He went up and down, spinning around and almost in to the glass wall… What a day! It was three very proud adrenaline kicked Swedes that left the Expo area that day with only one song in their minds; Fly on the Wings of L(ove)atvia!
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/fly-on-the-wings-of-latvia/</link>
  <guid>news_733_1277709301</guid>
  <pubDate>Mon, 28 Jun 2010 09:15:01 +0200</pubDate>
</item><item>
  <title><![CDATA[Lifestyle blogger likes what she sees at the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100430_exhibition/DSC_2798.jpg" title="By Stefan Geens" txdam="1279" height="253" width="380" alt="" /> A little while ago we had a visit from Shanghai based Mexican lifestyle blogger Berenice Hernandez. She wanted to know more about the Swedish spirit of innovation and see for herself what is so special about it. She found that few countries manage to grasp  the Expo theme "Better City, Better Life" like the Swedes have. "The pavilion is built around the theme 'spirit of innovation' and showcases the Swede’s quite impressive collection of innovations they’ve racked up over the years. For instance, did you know that the Swedes are responsible for the safety match, the adjustable wrench, the boat propeller, ball bearings,Volvo, H&amp;M, hot blonds with blue eyes, affordable furniture and ABBA? " she writes, and continues by asking herself the question:
"I couldn’t help but wonder: what’s the secret? how come a small country like Sweden with a very modest population of only 9 million, can come up with so many important innovations? "Curious to know what she finds? Please visit her blog to read more about the Swedish Spirit of Innovation]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/lifestyle-blogger-likes-what-she-sees-at-the-swedish-pavilion/</link>
  <guid>news_727_1277694710</guid>
  <pubDate>Mon, 28 Jun 2010 05:11:50 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Interview of Anja Zuber at the Swedish pavilion]]></title>
  <description><![CDATA[Interview of Anja Zuber at the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-interview-of-anja-zuber-at-the-swedish-pavilion/</link>
  <guid>news_725_1277693652</guid>
  <pubDate>Mon, 28 Jun 2010 04:54:12 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Moments of the week June 21-27]]></title>
  <description><![CDATA[<img txdam="4873" title="Finland pavilion guides wearing Midsummer head ornaments. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100627_Moments_June_21-27/Moments_4.jpg" alt="" /> We here at Swedenexpo.cn cannot believe that almost half of our time here at the Expo in Shanghai has already passed. When time runs away, memories are all we've got left. This week we shared some moments and memories that will forever stay in our hearts. Happy Midsummer's Eve everyone.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-moments-of-the-week-june-21-27/</link>
  <guid>news_722_1277633192</guid>
  <pubDate>Sun, 27 Jun 2010 12:06:32 +0200</pubDate>
</item><item>
  <title><![CDATA[Super Girl Shang Wenjie visits the pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100627_Shang_Wenjie_High_profile/Shang_Wenjie_by_Paul_Philip_Abrigo_3.jpg" title="Shang Wenjie looking at the Spirit of Innovation wall together with the visiting children. Photo: Paul Philip Abrigo" txdam="4864" height="396" width="600" alt="" /> On Sunday, June 27, superstar Shang Wenjie 尚雯婕, champion of the 2006 Super Girl contest (literally: Super Female Voice), the Chinese equivalent of the TV-show American Idol, visited the Swedish pavilion. We guided her through the exhibition and sung with her. 
For Shang Wenjie's own blog, click here. 

Are you in China? Click here.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/super-girl-shang-wenjie-visits-the-pavilion/</link>
  <guid>news_720_1277622294</guid>
  <pubDate>Sun, 27 Jun 2010 09:04:54 +0200</pubDate>
</item><item>
  <title><![CDATA[Midsummer festival special: How to make a beautiful flower wreath]]></title>
  <description><![CDATA[Midsummer is one of the most important festivals in Sweden. The day before midsummer, we learn to make midsummer flower wreaths at the Swedish pavilion. Step 1: Material selection. Choose flowers with colors and shapes that you like.  Step 2: Prepare the wreath-making tool.Step 3: Cut the blooms you want from the material you have chosen.Step 4: Trim the flowers in a nice way.Step 5: Tie the flowers to a metal string little by little, and in 20 to 30 minutes you will have created a simple flower wreath.  Step 6: Complete the finished wreath by fixing the ends to each other.Step 7: Show off your new midsummer wreath, beautiful and full meaningful.
Did you learn it? Make yourself a flower wreath  then. Midsummer Festival-one of the most important and happiest day in Sweden and in Swedish pavilion!  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/midsummer-festival-special-how-to-make-a-beautiful-flower-wreath/</link>
  <guid>news_719_1277539439</guid>
  <pubDate>Sat, 26 Jun 2010 10:03:59 +0200</pubDate>
</item><item>
  <title><![CDATA[Nordic-Chinese Energy &amp; Climate Day]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Nordic-Chinese_Climate_and_Energy_Day/IMG_7637.jpg" txdam="4837" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Nordic-Chinese_Climate_and_Energy_Day/IMG_7840.jpg" txdam="4838" height="400" width="600" alt="" /> On Friday June 25 the Nordic countries arranged a unique event together,  discussing two of the most important issues of our time: Climate and  Energy.

The day started with a forum in the Finnish pavilion featuring both Danish and Finnish ministers. After lunch at the Danish pavilion, the group moved on for an afternoon seminar session in the Swedish pavilion. Key note speaker was State Secretary to the Minister for Nordic Cooperation, Johan Tiedemann.

After the Swedish pavilion, the participators left for dinner and entertainment at the Icelandic and Norwegian pavilions.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/nordic-chinese-energy-climate-day/</link>
  <guid>news_717_1277465156</guid>
  <pubDate>Fri, 25 Jun 2010 13:25:56 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Australia]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Hungry_Henrik_Australia/5.jpg" width="600" height="396" title="One of the flying performers waving the Swedish flag. Photo: Paul Philip Abrigo" txdam="4793" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Hungry_Henrik_Australia/4.jpg" width="600" height="396" title="Performers diving high above the crowds in the Australian pavilion atrium. Photo: Paul Philip Abrigo" txdam="4791" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Hungry_Henrik_Australia/3.jpg" width="600" height="397" title="Hungry Henrik gives the Australian pavilion 4 out of 5 Swedish flags. Photo: Paul Philip Abrigo" txdam="4792" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Hungry_Henrik_Australia/2.jpg" width="600" height="396" title="Hungry Henrik takes a bite of the Australian hamburger. Photo: Paul Philip Abrigo" txdam="4789" alt="" /> <img txdam="4788" title="The " height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Hungry_Henrik_Australia/1.jpg" alt="" /> On June 25, pavilion guide Henrik Törnell, also known as Hungry Henrik, continued his never-ending quest for unique food and cultural experiences. This week is Queensland Week and despite the rain here at the Expo park, we journeyed to the Australian pavilion. Henrik tried the 100% Aussie Beef Burger Combo menu and as always, F stands for Swedish Flag.

Unique: FF- It is a hamburger with fries and a coke. Sure, it says 100% Aussie beef, but that does not make it anymore unique.
Tasty: FFFFF- Really, really good! This burger did not look like much, but it is. It has a very special and good taste, there must be some interesting spices in it.
Healthy: FFF- It is a burger. With fries. However it did not feel too oily.
Art: FF
- The serving was nothing special, just a typical fast food package, without a tray.
Service: FFFF- Excellent treatment and great service!
Exhibition: FFFF- The exhibition is very interesting, although the crowds are too big. The flying and diving performers high above the crowds in the entrance area was an awesome sight.
Making Hungry Henrik less hungry: FFFF- Perfect amount of food. I can always eat more, but now I will survive until dinner.
Average score: FFFF- Great portion, delightful taste and speedy service, all for a very affordable price. Henrik likes Australia!
For more Hungry Henrik, click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-australia/</link>
  <guid>news_714_1277452966</guid>
  <pubDate>Fri, 25 Jun 2010 10:02:46 +0200</pubDate>
</item><item>
  <title><![CDATA[Confucian wisdom in the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100625_Yu_Dan/IMG_7553.jpg" txdam="4784" width="600" height="400" alt="" /> Yesterday, June 24, the famous Chinese Confucius scholar Yu Dan visited  the Swedish pavilion together with a team from Sichuan TV. Needless to say, other visitors lined up to take pictures of her.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/confucian-wisdom-in-the-swedish-pavilion/</link>
  <guid>news_712_1277448223</guid>
  <pubDate>Fri, 25 Jun 2010 08:43:43 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Interview Jonathan Priest at the Swedish pavilion]]></title>
  <description><![CDATA[Video of interview Johnathan Priest at the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-interview-johnathan-priest-at-the-swedish-pavilion/</link>
  <guid>news_710_1277446500</guid>
  <pubDate>Fri, 25 Jun 2010 08:15:00 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion Friends: Ping goes home to Malmö]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100624_Pavilion_Friends_Malmo/malmo_049_web.jpg" title="Ping using the telescope to get the 360 degree view over Västra  hamnen. Photo: Viola Gad" txdam="4767" height="400" width="600" alt="" /> Swedish Guide and Malmo resident Ping, took the ferry over to Puxi  for a quick visit to her hometown Malmö.  Sweden is not only  represented by the Swedish Pavilion at the Shanghai Expo. Across the  Huangpi river, on the Expo site in Puxi, you can visit the Swedish city  of Malmö in the Case Joint Pavilion 1-4. The theme for the Malmo  exhibition is “Urban sustainable development in a former industrial  city”. The aim of the exhibition is to teach  Chinese to build for a sustainable future, this being realized in an  area in Malmo called Västra hamnen. Västra hamnen shows a housing area  built to be sustainable from the beginning. Anna Viren from SYSAV, the  Southern Swedish Waste Disposal Agency, compares Västra Hamnen to  Hammarbyhamnen in Stockholm, a similar case of an old harbor being  turned into modern living area. The transformation of Hammarbyhamnen can  be experienced in the Environmental hall in the Swedish pavilion. The  Malmo case pavilion will have different themes and staff changing every  month during the EXPO. The theme for June is Eco cycles: Water, Waste  water, Waste, and according to Anna Viren this theme has got a lot of  attention from the Chinese visitors. Anna Viren has been here during  June to present Sweden’s innovative and forefront methods of waste  disposal.She explains that visitors are very interested in  the food disposal systems. Sweden is an amazing example when it comes to  waste management as 96 % of all the waste in Sweden is being recycled.  Another popular part of the Malmo case exhibition is the electric bike;  the energy you produce by cycling will recharge your phone. However,  Pings favorite part of the Malmo pavilion is the telescope where you can  watch the area “Västra hamnen” in 360 degrees. -  I ususally spend my summer days just hanging out here, says Ping as she  is turning the telescope around.When I ask Anna Viren to  describe Sweden in one word she says she can’t, but in a short sentence  she summarizes her thoughts and says:- You can really be proud  of being Swedish. 
For more info about the Malmo case, visit their website: http://southernswedenexpo.cnUpcoming  themes in the Malmo Case exhibition: July: Urban Everyday travelAugust:  Smart EnergySeptember: Sustainable Urban PlanningOctober:  CleanTech City 
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-ping-goes-home-to-malmoe/</link>
  <guid>news_706_1277363926</guid>
  <pubDate>Thu, 24 Jun 2010 09:18:46 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Upcoming event at the Swedish pavilion - Midsummer Festival ]]></title>
  <description><![CDATA[Video of upcoming event at the Swedish pavilion - Midsummer Festival.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-upcoming-event-at-the-swedish-pavilion-midsummer-festival/</link>
  <guid>news_703_1277351447</guid>
  <pubDate>Thu, 24 Jun 2010 05:50:47 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The celebration party of the Swedish Royal Wedding at the Shanghai Lan Club]]></title>
  <description><![CDATA[The celebration party of the Swedish Royal Wedding at the Shanghai Lan Club.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-celebration-party-of-the-swedish-royal-wedding-at-the-lan-club/</link>
  <guid>news_699_1277278287</guid>
  <pubDate>Wed, 23 Jun 2010 09:31:27 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk:guiding Yuan Longping through the pavilion ]]></title>
  <description><![CDATA[One of the great pleasures of being a guide is that sometimes, famous people that you normally only see on TV can appear before you any day as the recipient of your guiding. Today, the one who suddenly appeared before me was the "father of hybrid rice "--- Mr. Yuan Longping! When I first heard the news that he was coming, I almost couldn’t believe it, because to me he is not simply famous, but a person I worship as an idol. Writing essays as a student, I often quoted his words, "If I am not at home, I am in the experimental field; if I am not in the experimental field, I am on the way to the experimental field".As I waited for him to arrive, I was constantly watching my surroundings, anxiously and nervously, just like any fan waiting for his idol. But as soon as he actually stood before me, my anxiety faded away, because he was not really different from any old man. His back was bent, but he moved quickly and agilely. As I explained the exhibition to him, he listened quietly and very carefully: didn’t say much, but clearly enjoyed touching and trying out the exhibitions objects himself, like spinning the SKF ball bearings and feeling out the kitchen utensils from IKEA. But when I was leading him towards the slide, the up until then rather taciturn old man suddenly became as excited as a child. Leaning against the fence, he carefully watched the huge slide with its unusual design, constantly asking "how come no one is going down?" The old man seemed very eager to have a go, but after considering his health he finally asked his other two "teammates” to try the slide in his place. He received the two of them downstairs, and as they rushed out of the slide he laughed happily and remained by the slide for a long time, absorbed by watching visitors coming out one by one, sometimes patting children on their heads as they walked away. He also showed great interest in the two ABB robots. First he carefully watched their dance, and when he received a table tennis ball from the robot arm J-O, he remarked that he would bring home the powers of the “evergreen tree” of table tennis back and play with his neighbors.Before leaving, he shook my hand and thanked me for my explanations. Maybe I became a bit too cordial, but in the end I just had to tell him how afraid I had been to make mistakes in front of him. But he just waved his hand and said in his somewhat Hunan-tinged Mandarin, "What’s there to be nervous about? I think you did very well."Actually, I had heard from before of the unpretentious and approachable character this great scientist, but now I know the truth myself about this casual, genuine and very amiable old man. Next time, when you come to our pavilion, please look around. Perhaps another Yuan Longping is standing right beside without that you notice!

Guide: Zhu Jinglan
Age: 22From: ShanghaiSuperpower:  Smiling a whole day without stopping!Favorite part of the  pavilion: Room of Solutions Which activity do you look forward to? Midsummer“A human is a  thinking reed”, even though we are fragile and easily threatened, we  have the ability to think and have an innovative spirit, which lets us  survive, strong and undaunted! ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-guiding-yuan-longping-through-the-pavilion/</link>
  <guid>news_696_1277273101</guid>
  <pubDate>Wed, 23 Jun 2010 08:05:01 +0200</pubDate>
</item><item>
  <title><![CDATA[Explore the pavilion: A little taste of Sweden - Ginger biscuits]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100623-ginger_cookies/ginger_bread_cookies_0182.jpg" title="Pavilion Guide Grace Jin is handing out ginger biscuits to the visitors. There is a Swedish saying that eating many ginger biscuits will make you kind. Photo by Viola Gad" txdam="4730" height="333" width="500" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100623-ginger_cookies/gille_ginger_snaps1.jpg" title="The Ginger Snaps being handed out in the pavilion is provided by the Swedish Company Gille. Photo by Viola Gad  " txdam="4729" height="333" width="500" alt="" />    
 
For little over a week now the guides have been handing out ginger biscuits at the entrance of the Swedish pavilion. The cookies are being provided by the Swedish company Gille. Many visitors have never tasted a ginger biscuits before and the little gift has therefore been very welcomed!  Yong Chen Rui (杨晨睿)  and his mother tell me it is the first time they try this kind of cookie.  They never tried anything with this particular taste before, but they do like it! Giving people something little to eat will strengthen the memory of Sweden, and she thinks the gesture is very nice and something “fresh”. Ginger biscuits are traditionally eaten during Christmas and holidays, but actually they can be eaten all year around. There are also some magic connected to the Swedish ginger biscuits. By putting pushing your finger in the middle of the cookie and making it break you can predict your future. A cookie split in three gives you a wish come true.

 
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/explore-the-pavvilion-a-little-taste-of-sweden-ginger-biscuits/</link>
  <guid>news_694_1277271543</guid>
  <pubDate>Wed, 23 Jun 2010 07:39:03 +0200</pubDate>
</item><item>
  <title><![CDATA[Midsummer festival-Mr. Gunnar Kaj is on his way to the Swedish Pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100622/gunna-chirismas_in_Bloom.jpg" txdam="4715" width="630" height="395" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100622/gunna-chirismas_in_Bloom.jpg" txdam="4715" width="630" height="395" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100622/gunna-chirismas_in_Bloom.jpg" txdam="4715" width="450" height="282" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100622/gunna-5-2008stamps.jpg" txdam="4712" width="453" height="396" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100622/gunna3-2009_noble_banque-photos_by_yanan_Li.jpg" txdam="4711" width="279" height="397" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100622/GUNNA.jpg" txdam="4716" width="281" height="249" alt="" /> 

      
Mr. Gunnar Kaj,  , Sweden's most famous floral designer will come to the Swedish pavilion during the Swedish midsummer festival, June 25 -26, arranging traditional Swedish celebrations on Chinese soil.
 
Creating flower arrangements for exhibitions and events, Gunnar Kaj is very famous in Sweden. He has been responsible for the floral arrangements for nine Nobel Prize banquets in The Stockholm City Hall. In 2008, Gunnar designed the Christmas stamps for the Swedish Post Office on the theme of “Christmas doors”.  Gunnar has also participated and organized a variety of floral display, flower arrangement for prestigious organizations and companies and he also holds floral workshops. 

His works includes Christmas flower exhibition at Drottningholm Palace, table decorations at the banquet of the European Ministers’ summit meeting in Brussels, Belgium. Flowers in the “Oktober” exhibition at Svenskt Tenn. Swedish Christmas stamps 2008, etc.
   
MAKING THINGS BEAUTIFUL WITH FLOWERS. Gunnar Kaj will present a wonderful midsummer feast at the Swedish Pavilion very soon. Welcome all visitors come and join!  
Time: 10am-18pm, June 25-26Venue: Swedish pavilionActivities: Swedish Midsummer Festival


   ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/midsummer-festival-mr-gunnar-kaj-is-on-his-way-to-the-swedish-pavilion/</link>
  <guid>news_690_1277193804</guid>
  <pubDate>Tue, 22 Jun 2010 10:03:24 +0200</pubDate>
</item><item>
  <title><![CDATA[High profile visit-Yuan Longping and Mr. Cao Jingxing]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100621-high_profile_visit-ylp/2.jpg" title="the famous host Mr. Cao Jingxing from Phoenix TV  is interviewing Yuan Longping-" txdam="4690" width="488" height="274" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100621-high_profile_visit-ylp/3.jpg" title="Mr. Yuan longping-" txdam="4689" width="489" height="274" alt="" />  In the afternoon of June 21, two special visitors arrived at the Swedish pavilion, Mr. Yuan Longping-known for developing the first hybrid rice   and Mr. Cao Jingxing, the famous TV host from Phoenix TV . 
After a tour of the pavilion, they were interviewed at the VIP entrance for the TV program Jingxing at EXPO, which is presented by QQ.com, the EXPO official media. 



 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/high-profile-visit-yuan-longping-and-mr-cao-jingxing/</link>
  <guid>news_685_1277108213</guid>
  <pubDate>Mon, 21 Jun 2010 10:16:53 +0200</pubDate>
</item><item>
  <title><![CDATA[Explore the Swedish pavilion - the playful swings]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100621-swing/Moments_of_the_week_2.jpg" title="The swings in the Swedish pavilion are an ultimate attraction to kids. photo by Tobias Andersson Åkerblom" txdam="4694" width="520" height="343" alt="" />  The swings in the Swedish pavilion are an ultimate attraction to kids. All day along, you can find the swings occupied by kids, playing and laughing. Actually, the swings is a piece of art called "Sense Light Swing" designed by the internationally renowned Swede Alexander Lervik . 
The Sense Light Swing is made from plastic with fibre-optic lighting inserted. On a dark summer night the swing creates a spectacular lightshow that lights up a whole garden in the most beautiful way. The swing was originally shown in the “Five playful chairs” exhibition in 2005 and has been a huge success around the globe, beheld also by The New York Times, Herald Tribune, Taipei Times and Frankfurter Allgemeine. 
Nowadays the swings can be found in the Swedish pavilion at the Expo site. Why not come with your family and enjoy the playful moments by the swings yourself?
Place: Room D-Spirit of  Innovation HallOpen: all day

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/exploring-the-swedish-pavilion-the-playful-swings/</link>
  <guid>news_683_1277100295</guid>
  <pubDate>Mon, 21 Jun 2010 08:04:55 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Best wishes from the Swedish pavilion - June 19th, Royal Wedding]]></title>
  <description><![CDATA[Best wishes from the Swedish pavilion - June 19th, Royal Wedding.
On June 19,Crown Princess Victoria of Sweden is        getting married with Daniel Westling    in Stockholm.  Visitors in Swedish pavilion are also writing their best wishes to the royal couple  on a wedding book. This special book  will be given to  the Crown Princess    as a gift when she come to Shanghai Expo in October. 

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-best-wishes-from-the-swedish-pavilion-june-19th-royal-wedding/</link>
  <guid>news_680_1277095738</guid>
  <pubDate>Mon, 21 Jun 2010 06:48:58 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Royal wedding celebration]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100620_Royal_wedding_celebration/5.jpg" title="Guests mingling at the celebration event. Photo: Tobias Andersson Åkerblom" txdam="4680" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100620_Royal_wedding_celebration/2.jpg" title="A model walking through the princess exhibition. Photo: Paul Philip Abrigo" txdam="4677" height="396" width="600" alt="" /> On June 19, the Swedish Consulate General in Shanghai, the Swedish Expo Committee and Visit Sweden arranged a fashionable celebration of the royal wedding of Swedish Crown Princess Victoria &amp; Mr. Daniel Westling.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-royal-wedding-celebration/</link>
  <guid>news_673_1277044062</guid>
  <pubDate>Sun, 20 Jun 2010 16:27:42 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Moments of the week June 14-20]]></title>
  <description><![CDATA[The weeks pass quickly here at the pavilion. Here are the moments of June 14-20.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-moments-of-the-week-june-14-20/</link>
  <guid>news_671_1277029912</guid>
  <pubDate>Sun, 20 Jun 2010 12:31:52 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: June 19th, Royal Wedding]]></title>
  <description><![CDATA[June 19th, come and give your wedding wishes to the Royal couple at the Swedish pavilion.
Location: Innovation stage at the Swedish pavilion 
Time: all day

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-june-19th-royal-wedding/</link>
  <guid>news_664_1276852137</guid>
  <pubDate>Fri, 18 Jun 2010 11:08:57 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Father of Expo visits the Swedish pavilion]]></title>
  <description><![CDATA[Video of Father of Expo visits the Swedish pavilion. 
Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-father-of-expo-visits-the-swedish-pavilion/</link>
  <guid>news_657_1276832750</guid>
  <pubDate>Fri, 18 Jun 2010 05:45:50 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Nordic film reception]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100617_Shanghai_Film_Festival/shanghaifilm_4.jpg" title="The guests mingled on the terrace before the reception started.   Photo: Tobias Andersson Åkerblom" txdam="4612" height="400" width="600" alt="" /> The Nordic countries have some great family films that are being  screened on the Shanghai Film festival. On Wednesday June 16 the Nordic  film institutes and consulates in Shanghai arranged a reception to  celebrate this. 





Read more about the Swedish presence on the Shanghai film festival here]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-nordic-film-reception/</link>
  <guid>news_655_1276779846</guid>
  <pubDate>Thu, 17 Jun 2010 15:04:06 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: Irish Charm]]></title>
  <description><![CDATA[<img width="600" height="400" txdam="4604" title="Pavilion guide Tom Huang got tricked into trying the delicious " src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100617_Pavilion_friends_Ireland/Pavilion_friends_3__1_.jpg" alt="" /> <img width="600" height="400" txdam="4603" src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100617_Pavilion_friends_Ireland/Pavilion_friends_2__1_.jpg" alt="" /> On June 17, Ireland's national pavilion day, the Irish president attended official ceremonies at the Expo center and the Irish pavilion. But a few hundred meters from the Swedish pavilion another side of Ireland was displayed. "We only get one day, but we make the most of it", Brian Wynne, bartender at the Porter House said.

The Porter House is an Irish pub that brews its own beer. Traditional Irish beer. And by mixing red ale and plain porter, they've even come up with a special Expo beer. For the National pavilion day the pub had face-painting, harp-playing, and of course, drinking. Brian the bartender anticipated a day of good fun: "Theres gonna be a lot of Irish people kicking back, having pints, and doing their thing. It's just Irishness".
Swedenexpo.cn brought Brian a Tetra Pak of the Swedish pavilion's own water, but he refused to drink it. Although intrigued by the packaging, he was less interested in the contents. "I think I know what water tastes like", he said. But when he heard about the Swedish Midsummer Festival taking place exactly a week after the Irish party he showed more interest. Dancing around the flower-clad maypole, singing about frogs and talking to Swedish girls was something he could imagine himself doing. On one precondition. "As long as there's beer involved I'll dance around any pole", he said.

The Swedish pavilion would be glad to have him. And if your on your way here and feel the thirst coming, you can always stop by the Porter House.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-irish-charm/</link>
  <guid>news_654_1276776777</guid>
  <pubDate>Thu, 17 Jun 2010 14:12:57 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Dragon Boat Festival]]></title>
  <description><![CDATA[Hungry Henrik Episode 2: Dragon Boat Festival.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-hungry-henrik-dragon-boat-festival/</link>
  <guid>news_652_1276758848</guid>
  <pubDate>Thu, 17 Jun 2010 09:14:08 +0200</pubDate>
</item><item>
  <title><![CDATA[Explore the Sweden pavilion - the magic of robots ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/2010612-ABB/472003_1276177325u5dX.jpg" txdam="4482" height="602" width="400" alt="" /> Must robots be clumsy?Have you ever seen a really quick  robot?In the Swedish pavilion, we actually have two really cool robots that can do tricks and they are super popular among visitors. The larger robot, named Nobel, is mainly in charge of collecting business cards from our visitors and with these forming a map of Sweden on the wall. The smaller robot is responsible for distributing ping-pong balls to the visitors leaving their business cards. The ping-pong balls bear the logos of the Swedish pavilion and other Swedish companies. Want to try it out? Bring your namecard and come visit us at the pavilion!

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/explore-the-sweden-pavilion-the-magic-of-robots/</link>
  <guid>news_648_1276598088</guid>
  <pubDate>Tue, 15 Jun 2010 12:34:48 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: Beautiful girl, may I take your photo?]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100616_Guides__Talk/Viola_interviewed.jpg" txdam="4589" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100616_Guides__Talk/Henrik_Törnell_photographed.jpg" txdam="4588" height="600" width="400" alt="" />    
Having worked in the Swedish pavilion for one and a half month, not one of the Swedish guides can have missed the photo phenomenon. There is a very big interest in taking photos of the guides. I counted today. During one day of work I had my photo taken 89 times.
The other day I was standing in the atmosphere hall, the first hall of the pavilion, greeting visitors on their arrival. I stood in the middle of the room and was swept up in a cloud of visitors. Talking mainly about me. “Beautiful girl, beautiful girl, oh she is a beautiful girl.” Blushing I stand there in the middle, wrapped up in some kind of worship of my appearance. And then the photo session starts. At first no one dares to ask for a photo. But when the magical question, “Beautiful girl, may I take your photo?” has been said, the others follow.  
From then on every single one of the 50 visitors being let in wants a photo. Sometimes me holding up the little kid, me with granny, me granny and the little kid and so on. Actually it has gone so far that I expect every visitor to take a photo. When they ask me to take a photo of them, instead of helping them out, I start posing. I have started to listen to the phrase “beautiful girl” like it was my name. Oh God what will this do to my, or lets say all of the guides self-confidence? I will start to cry when I enter Swedish soil again, and no one turns around looking. It should be said though that I am far from the most popular guide to take a photo of, winning title to that competition would be given to a tall blond guy named Erik. Actually I have heard that there are photos of him at a website listing the most good-looking people at the Expo-site. And not all of them are taken after being asked, many are taken paparazzi style. 
As long as I don't get a stalker following me home I am fine with the superstar-feeling.You don’t even have to ask any longer,  just sneak up with a camera,call me “beautiful” and I will give you my best pose. See you in the Swedish pavilion!


Guide: Viola Gad
From: Stockholm, SwedenAge: 22Superpower: I can read other peoples minds
Whats your favourite part of the pavilion?- The innovation stage. When the 72 hour innovation are being heldthere. It really is a cool and very interesting activity.What pavilion event do you most look forward to?- The party at midsummer-nights eveWhat is your understanding of "Spirit of Innovation"?- That Sweden has come a long way through being innovative, and that wethrough this spirit has an advantage when dealing with future problemsand opportunities. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-beautiful-girl-may-i-take-your-photo/</link>
  <guid>news_644_1276582494</guid>
  <pubDate>Tue, 15 Jun 2010 08:14:54 +0200</pubDate>
</item><item>
  <title><![CDATA[The royal wedding - a love story]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100615_Royal_wedding/400px-Haga_slott_2008b.jpg" title="Photo: Holger Ellgaard" txdam="4561" width="400" height="267" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100615_Royal_wedding/daniel-och-victoria1.JPG" txdam="4562" width="476" height="286" alt="" /> June 19 will be a very special date for Sweden. That is the date when our crown princess, Victoria, will marry her fiancé Daniel Westling. There are many things about this wedding that makes it unique. It is the first time Sweden has a female throne successor and in the Swedish history it is very unusual that the heir of the throne marries a person from the people, and not a royal or a noble person. Also, June 19 is actually the same date as Victoria’s parents, HM King Carl XVI Gustaf and Silvia Sommerlath, got married 36 years ago.It all started back in 2000 when a young man from the small Swedish town of Ockelbo started an exclusive gym called Master Training in the center of Stockholm. The facilities soon became popular amongst young urbans, and the crown princess was one of those who became a member. She met the owner, Daniel Westling, and after several years as being just friends, a romance rumor started to spread about the two. After a little while their relationship became official and in 2009 they declared their engagement.The wedding will cost approximately 20 million SEK (about the same in RMB) and will be the largest TV production in the history of Swedish TV. 67 cameras will watch the wedding and total air time will be 16 hours.The Swedish government will hand over the Haga castle as a wedding gift  to Victoria and Daniel, where they will move in after the wedding. The  castle was built 1802 and has housed many royal members during the  years.  The Swedish King, Victoria’s father, was born here and he spent some happy summer days in the play house that Gustav V built nearby the castle as a gift to his grandkids many years ago. With our newlyweds moving in during the summer, it will probably not be long before a pair of little feet again explores the play house and its surroundings…  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/the-royal-wedding-a-unique-event-in-swedish-history/</link>
  <guid>news_643_1276576224</guid>
  <pubDate>Tue, 15 Jun 2010 06:30:24 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Anja Züber at the Swedish pavilion ]]></title>
  <description><![CDATA[Video of Anja Züber at the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-anja-zueber-at-the-swedish-pavilion/</link>
  <guid>news_641_1276574312</guid>
  <pubDate>Tue, 15 Jun 2010 05:58:32 +0200</pubDate>
</item><item>
  <title><![CDATA[Upcoming events from June 16 to 30]]></title>
  <description><![CDATA[ From June 16 to 30, the Swedish Pavilion will stage a series of exciting    events.   June 19 is the date for the royal wedding in Stockholm. it is a unique event, being the first wedding of a female successor to the throne in the list of  Swedish monarchs .The Swedish Expo Committee will have a special wedding book  at the pavilion where all visitors are welcome to write a personal  message to the royal couple.June 25, the Swedish pavilion will be filled with  flowers to  celebrate  the Swedish Midsummer feast. Join us to get the opportunity to learn more about this special  holiday and  its traditions.
During the same day, the Nordic Climate Forum     will be held, and Johan Tiedemann, Vice Minister of Nordic Cooperation together with other VIPs will attend.
June 16 - June 30, Street by Sweden will have two new artists from  Cirkus Cirkör present.  Josefin  Lindstrand and Jukka Juntti will bring visitors new exciting performances during two weeks.  
June 28-July 1, the 72 Hours Innovation Race will be back on the stage of innovation in the Swedish pavilion. The participants will be asked to create an innovative product  ready to be sold in 72 hours.   
Outside of the pavilion, the 13th Shanghai International Film Festival     is still going on until June 20. There are three Swedish films to be presented during the days.
June 20 - July 10, Swedish artist Per Hüttner will present a solo exhibition at Fei Contemporary Art Center (FCAC) to present the morden art of Sweden. For more information, please clickhere.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/upcoming-events-from-june-16-to-30/</link>
  <guid>news_639_1276510289</guid>
  <pubDate>Mon, 14 Jun 2010 12:11:29 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Jonathan Priest at the Swedish pavilion ]]></title>
  <description><![CDATA[Video of Jonathan Priest at the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-jonathan-priest-at-the-swedish-pavilion/</link>
  <guid>news_636_1276492931</guid>
  <pubDate>Mon, 14 Jun 2010 07:22:11 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week June 7-13]]></title>
  <description><![CDATA[<img txdam="4537" title="South Africa pavilion guide Thabo preparing for the World Cup. Photo: Tobias Andersson Åkerblom" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100613_Moments_of_the_week_June_7/Moments_of_the_week_at_Sweden_pavilion_3.jpg" alt="" /> Another week has passed here in Shanghai, at the pavilion. Here are some of the key moments from last week. My favourite is the mysterious flute playing man.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-june-7-13/</link>
  <guid>news_633_1276431242</guid>
  <pubDate>Sun, 13 Jun 2010 14:14:02 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Sweden day at Fudan university]]></title>
  <description><![CDATA[<img txdam="4535" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100613_Sweden_day_at_Fudan/Sweden_day_6_water_games_by_Paul_Philip_Abrigo.jpg" alt="" /> <img txdam="4534" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100613_Sweden_day_at_Fudan/Sweden_day_5_guide_by_Paul_Philip_Abrigo.jpg" alt="" /> <img txdam="4533" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100613_Sweden_day_at_Fudan/Sweden_day_4_Chen_Biqiang_by_Paul_Philip_Abrigo.jpg" alt="" /> <img txdam="4531" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100613_Sweden_day_at_Fudan/Sweden_day_3_dance_by_Paul_Philip_Abrigo.jpg" alt="" /> <img txdam="4530" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100613_Sweden_day_at_Fudan/Sweden_day_2_Catharina_Cappelin_by_Paul_Philip_Abrigo.jpg" alt="" /> <img txdam="4529" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100613_Sweden_day_at_Fudan/Sweden_day_1_Maypole_by_Paul_Philip_Abrigo.jpg" alt="" /> On June 12, in a collaboration between Project China, the Swedish Consulate General in Shanghai, the Swedish pavilion and a number of Swedish companies - Sweden Day was held at Fudan university. You could win Expo tickets, play Swedish summer games and dance with  Swedish students. 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-sweden-day-at-fudan-university/</link>
  <guid>news_632_1276424061</guid>
  <pubDate>Sun, 13 Jun 2010 12:14:21 +0200</pubDate>
</item><item>
  <title><![CDATA[New arrival in the souvenir shop- cookies and Brandy]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100611-inshop/chocolate.jpg" txdam="4491" width="372" height="562" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100611-inshop/cookie-4.jpg" txdam="4494" width="372" height="558" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100611-inshop/gille.jpg" txdam="4496" width="600" height="399" alt="" /> New arrival at the Swedish cafe and souvenir shop - Swedish Xanté Brandy  and Gille cookies. Want to try it? You know where to find it. 


 
Location: The Swedish pavilion souvenir shopOpening hours: 9.30 - 22.00Prices: RMB 30 - 50We recommend: The Gille cookies and Swedish classic brandy
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/new-arrival-in-the-souvenir-shop-cookies-and-wine/</link>
  <guid>news_627_1276345182</guid>
  <pubDate>Sat, 12 Jun 2010 14:19:42 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Slide help]]></title>
  <description><![CDATA[On June 12, the pavilion guides working at the slide in the Swedish exhibition received a helping hand from David 武少睿, five years old. David and his mother received a Sweden pavilion pin and are more than welcome to come back and visit us again and so are you, see you at the slide.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-slide-help/</link>
  <guid>news_626_1276342349</guid>
  <pubDate>Sat, 12 Jun 2010 13:32:29 +0200</pubDate>
</item><item>
  <title><![CDATA[Sweden counquers the Moon]]></title>
  <description><![CDATA[<img txdam="4468" title="Artist and entrepreneur Mikael Genberg right next to the model of the Moonhouse. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100611-moonhouse/Mikael_with_house_PPA.jpg" alt="" /> <img txdam="4470" title="A model of the Moonhouse. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100611-moonhouse/Moonhouse_PPA.jpg" alt="" /> <img txdam="4465" title="Mikael Genberg introducing the house on the moon. Photo: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100611-moonhouse/Mikael_gesture_2_PPA.jpg" alt="" /> Mikael Genberg is the man who can turn anything into anything, starting with nothing. Having built hotels high up in the trees and down below the water, the Swedish entrepreneur won numerous awards for his innovative spirit and ability to make the seemingly impossible possible. In 2002 he embarked on yet another inconceivable project - putting a traditional Swedish house on the moon.

"Monuments have a bigger impact on society than their actual size", Mikael said during the press conference at the Swedish pavilion, "in Paris we have the Eiffel Tower, the opera house in Sydney is representing an entire continent, and here in China we have of course the Great Wall. In Sweden, we have the Globe, which represents the city of Stockholm. But we also have another monument, of which there exists thousands and thousands all over Sweden".

The project seemed impossible at first, but Mikael Genberg gathered all his friends, and through playfulness and innovation, they gained more and more momentum, reaching milestones such as putting a Swedish house on the Globe in Stockholm, having famous Swedish astronaut Christer Fuglesang fold out a Swedish house in space and even NASA agreeing to bring the Swedish house to the moon on their next trip. Mikael Genberg also enjoys strong support from the City of Stockholm, deputy mayor of education and Stockholm city council member Lotta Edholm said. 
Why a house on the moon then? As Mikael says himself: "A house on the moon to make the world a better place." The plan is to overnight have the entire world knowing that Sweden has placed a house on the Moon, and then within that momentum create a long series of related charity and social institutions back here on Earth, one example being the Moon Academy schools. Mikael concluded that "This project is about competence, a lot about visions but most important - it is about courage. We want to show that together we can make the impossible possible".




]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/sweden-counquers-the-moon/</link>
  <guid>news_621_1276329944</guid>
  <pubDate>Sat, 12 Jun 2010 10:05:44 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Sweden National Day at the Swedish pavilion]]></title>
  <description><![CDATA[Video of Sweden National Day at the Swedish pavilion

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-sweden-national-day-at-the-swedish-pavilion/</link>
  <guid>news_618_1276243560</guid>
  <pubDate>Fri, 11 Jun 2010 10:06:00 +0200</pubDate>
</item><item>
  <title><![CDATA[Love Stockholm 2010 - Our best wishes for the royal wedding]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610-The_Royal_Wedding/Victoria-Daniel-Stamp.jpg" title="Victoria-Daniel-Stamp" txdam="4459" width="417" height="610" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610-The_Royal_Wedding/the_royal_wedding_LOGO.jpg" title="the royal wedding LOGO" txdam="4387" width="442" height="500" alt="" /> Swedish Crown Princess Victoria and Mr. Daniel Westling will get married June 19 in Stockholm. In order to celebrate this royal event as well as to promote the Stockholm culture, a nation-wide celebration named Love Stockholm 2010 kicked on June 6, which also happen to be the Swedish National Day.In the Swedish pavilion on June 19, all the visitors are welcome to sign our specially prepared “wish books” which later will be given away to the royal family as a gift. In our souvenir shop some souvenirs in memory of this wedding will be placed on the shelves. 
Very welcome to celebrate this very special day together with us at the Swedish pavilion.
Love Stockholm 2010 ：http://www.lovestockholm2010.se 
 
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/love-stockholm-2010-our-best-wishes-for-the-royal-wedding/</link>
  <guid>news_616_1276237110</guid>
  <pubDate>Fri, 11 Jun 2010 08:18:30 +0200</pubDate>
</item><item>
  <title><![CDATA[Hungry Henrik: Indonesia]]></title>
  <description><![CDATA[<img width="600" height="397" txdam="4440" title="The food experience at the Indonesian pavilion got an average score of three Swedish flags. Photo: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610_Hungry_Henrik__Indonesia/Henrik_with_flags.jpg" alt="" /> <img width="600" height="396" txdam="4439" title="Henrik enjoyed the exotic chicken dish. Photo: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610_Hungry_Henrik__Indonesia/Henrik_eating.jpg" alt="" /> On June 10, Henrik Törnell, also known as Hungry Henrik, started his epic quest for the perfect dish. After a long day working as a guide, taking a trip to the Indonesian pavilion to try out some of their cultural dishes was warm and joyful experience. Let's see what he had to say (F stands for Swedish flag).

Unique: FFF- There is a lot of chicken and rice in China, but not with Indonesian flavors such as these.
Tasty: FFFF- It has a perfect amount of flavors and spices, a good balance.
Healthy: FFF- Not too oily, but there is a bowl of peanut butter sauce.

Art: FFF- The serving was nice, and the cutlery was interesting.
Service: FFFFF- Very nice, Indonesian staff employee Tryphena Luhur was very friendly and happy to talk about Indonesian food.
Making Hungry Henrik less hungry: FFF- The portion had a good size, but I am a hungry man after all.
Average score: FFF- The Indonesian food and the Indonesia pavilion was a treat, the final score is a strong three flags.


]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/hungry-henrik-indonesia/</link>
  <guid>news_610_1276168897</guid>
  <pubDate>Thu, 10 Jun 2010 13:21:37 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion friends: The heroes are lining up]]></title>
  <description><![CDATA[<img txdam="4430" title="Reporter Chen Yujie trying out the World Cup festivities. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610_Pavilion_friends_soccer/reporter.jpg" height="400" width="600" alt="" /> <img txdam="4429" title="The outside of Mexico pavilion. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610_Pavilion_friends_soccer/Mexico_pav.jpg" height="400" width="600" alt="" /> <img txdam="4428" title="Mexico pavilion guide Jacob getting interviewed by Chen Yujie. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610_Pavilion_friends_soccer/Jacob.jpg" height="400" width="600" alt="" /> <img txdam="4433" title="South Africa pavilion guide Thabo preparing for the World Cup. Photo: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610_Pavilion_friends_soccer/Thabo.jpg" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100610_Pavilion_friends_soccer/table.jpg" title="A soccer table at the South African pavilion. Photo: Tobias Andersson Åkerblom" txdam="4432" height="400" width="600" alt="" /> The upcoming Football World Cup is adding to the Expo fever. How high is the spirit at the Expo? Swedenexpo.cn went and asked our friends at the South African pavilion and the Mexican pavilion how they will support their nations on Friday's play-off.
   South Africa Mexico   Player: Thabo Jacob   Dream position: Forward – “I am a scoring machine!” Midfielder – “I can control the whole.”   Score: South Africa wins! – "The home advantage" Mexico wins! – “We will fight for our country! 2-0”   Warming up: Big football statue outside the pavilion, table football game, World cup mascot Zakumi (cousin of Haibao), fully equipped staff wearing the national colours of South African team. None   The night of the first game: Big party for everybody to cheer for the football heroes. The Mexican restaurant will challenge a Chinese restaurant to get the heat going.   Nice innovations: Indoor-stadium-like exhibition hall Kites flying above ground, with the actual exhibition hall underground.  Verdict: South Africa is fully prepared! Behind the calm lies a fighting spirit hidden. 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-the-heroes-are-lining-up/</link>
  <guid>news_608_1276149119</guid>
  <pubDate>Thu, 10 Jun 2010 07:51:59 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish Pavilion is ranked  into the  top ten  media-covered pavilions list]]></title>
  <description><![CDATA[<img src="typo3temp/pics/b8609c596b.jpg" width="460" height="265" border="0" alt="" title="" />According to PR Newsware Asia EXPO Weekly  of May 31 to June 6, Swedish Pavilion was included into the top ten most  media-covered pavilions with a total reporting amount of 665 times!
 
Weekly News Report:
rank                                     name                                       reporting times
1                                        China Pavilion                              3370
2                                        Italy Pavilion                                2070
3                                        Spain Pavilion                              1920
4                                        Canada Pavilion                           1270
5                                        Shanghai Corporation Pavilion      1200
6                                        Japan Pavilion                              956
7                                        Saudi Arabia Pavilion                    943
8                                        Germany Pavilion                          807
9                                        France Pavilion                             769
10                                      Sweden Pavilion                         665
11                                      American Pavilion                         663
 
Translation by: Henela Ma 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-is-ranked-into-the-top-ten-most-media-covered-pavilions/</link>
  <guid>news_605_1276093988</guid>
  <pubDate>Wed, 09 Jun 2010 16:33:08 +0200</pubDate>
</item><item>
  <title><![CDATA[Guides' talk: Info desk internship]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100609_Info_desk_internship/Stamp-Pan.jpg" title="Pan from Giant Kone stamping an Expo passport. By: Alexis von Sydow" txdam="4409" height="450" width="600" alt="" /> swedenexpo.cn: Every Wednesday, one of the pavilion guides bring us behind the scenes  of the Swedish pavilion. This time, Alexis von Sydow tells of an  interesting encounter he had at the information desk. 
Guides' Talk: Info desk internship   (By Alexis von Sydow)When I stood one evening stamping away by the information desk, looking, I can imagine, rather tired and drained, Pan from Giant Kone came up and offered to help me with putting stamps in people’s Expo passports. Pan is a man of tremendous kindness and stamina, and during fifteen minutes I watched how he meticulously put the Swedish Spirit of Innovation stamp on outstretched pages 38 in an unhurried and thorough fashion, while we struck up a nice conversation.
 A: ”How does it feel?”P: ”Not like anything. But that means it’s alright. I’ve just been at it for five minutes.”A: “You have a pretty good technique. How come you could learn it so quickly?”P: “I did this for an hour once. There was someone here who should do it, a girl, but she disappeared.” All the things that happen in this pavilion! I felt a little disturbed by hearing this and changed the subject. A: “Do you have an Expo passport yourself?”P: “No.”A: “Why not?”P: “They haven’t given me one.”A: “Does that mean you’re not really interested enough? What is your perspective on these passports and the stamps?”P: “I am interested! I think the visitors love them so much!” Pan is probably right about this. He seems to see the pavilion stamps as a vital part of the Expo experience and takes a rather zen approach to the whole process of stamping, however monotonous it is. When people hold out their passports with the wrong page up, he reminds them kindly of their mistake. I am rather impressed by this, because I, in executing this task, tend to assume that people actually want their stamps in all the incorrect places they hold up in front of me.  “I see that you take this job rather seriously?” I cannot help but ask. Pan smiles while a flurry of stamps land precisely on green and pink passport pages, and answers with a small utterance, containing, it seems, all his genuine feeling and understated humor:“Uhm, no. I’m just pretending.”

Guide: Alexis von SydowAge: 22.Superpower: Classical chinese .
What's your favourite part of the pavilion?     - The Absolute Choir.What pavilion event are you looking forward to the most?     -  The arrival of Crown Princess Victoria. I hope that her sister Madeleine comes as well.What's your understanding of "Spirit of Innovation"       -  To create music that is what it is for reasons of its own.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guides-talk-info-desk-internship/</link>
  <guid>news_603_1276082898</guid>
  <pubDate>Wed, 09 Jun 2010 13:28:18 +0200</pubDate>
</item><item>
  <title><![CDATA[Leif Pagrotsky key note speaker at Swedish pavilion forum]]></title>
  <description><![CDATA[Today the Swedish pavilion hosted a seminar arranged by the Consulate General of Sweden together with the Swedish Trade Council in Shanghai. The forum aimed to bring together leading financial experts from Sweden and China to discuss how financing can be developed to include long term sustainable aspects such as environment and CSR.
The seminar was opened by Mr. Leif Pagrotsky, Vice Chairman of the Swedish Central Bank (Riksbank), which is the oldest central bank in the world. Mr. Pagrotsky was happy to be in Shanghai and started off by telling the audience a little secret:
- I was actually part of the committee deciding where to hold the world expo for 2010, and although I believe I will make a violation of unwritten rules now I want to tell you a secret. I cast my vote for Shanghai.
Leif Pagrotsky then moved on to talking about more serious matters, the financial situation of the global economy today. He said that financial markets can be engines on enormous swings and instability, and that in Europe there has been problems with managing the monetary situation. Such problems can cause bubbles, which is a big problem in Mr. Pagrotsky’s view:
- Bubbles always burst, bubbles are not sustainable. And what is not sustainable will not sustain.
He also said that Europe now is relying partly on demand from Asia to improve the economic situation. For Sweden, China is the largest trading partner in Asia and Mr Pagrotsky is happy about the good relationship between our two countries.
- My hope is that our relation will be further strengthened within the finance sector, and that Sweden can act as a good reference and be of help to China as you move more and more into the global economy. 
Leading banks and institutions from Sweden and China took part in the seminar. Some of the Swedish companies represented were Handelsbanken, Nordea, SKF and Vinge, and some of the Chinese ones were Shanghai Financial Service Office, Bank of Communications, China Development Bank and Shanghai Electric Power Generation Group.

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/leif-pagrotsky-key-note-speaker-at-the-swedish-pavilion/</link>
  <guid>news_599_1276067363</guid>
  <pubDate>Wed, 09 Jun 2010 09:09:23 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Interview of the Aerial Artist Linnéa Backgård at the Swedish pavilion]]></title>
  <description><![CDATA[Interview of the Aerial Artist Linnéa Backgård at the Swedish pavilion

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/interview-of-the-aerial-artist-linnea-backgaard-at-the-swedish-pavilion/</link>
  <guid>news_596_1276055952</guid>
  <pubDate>Wed, 09 Jun 2010 05:59:12 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Swedish National Day - a piece of home away from home]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100607_National_Day/National_day_6.jpg" txdam="4348" height="400" width="600" alt="" /> Sing-a-long, herring and cake. Sunday, June 6 was Sweden's national day. Shanghai's Swedes celebrated it like never before.





]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-swedish-national-day-a-piece-of-home-away-from-home/</link>
  <guid>news_589_1275890073</guid>
  <pubDate>Mon, 07 Jun 2010 07:54:33 +0200</pubDate>
</item><item>
  <title><![CDATA[Professor Hans Rosling visits the Swedish pavilion]]></title>
  <description><![CDATA[Hans Rosling is Professor of International Health at Karolinska Institute in Sweden and Director of the Gapminder Foundation, which developed the Trendalyzer software system. The system converts international statistics into moving, interactive and easily accessed graphics. The aim is to promote a fact-based world view through increased use and understanding of freely accessible public statistics. His lectures using the Gapminder graphics in order to visualise world development have won awards by being humorous yet very serious.During the SEB event in the pavilion last week, Hans Rosling was the key note speaker and swedenexpo.cn seized the opportunity to sit down with him and talk about what to do to save the planet.  

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/professor-hans-rosling-visits-the-swedish-pavilion/</link>
  <guid>news_585_1275876667</guid>
  <pubDate>Mon, 07 Jun 2010 04:11:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Moments of the week 31/5-6-6]]></title>
  <description><![CDATA[Another week has passed in the Swedish pavilion. Now the only thing we  have left is the beautiful memories.





]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/moments-of-the-week-315-6-6/</link>
  <guid>news_582_1275825265</guid>
  <pubDate>Sun, 06 Jun 2010 13:54:25 +0200</pubDate>
</item><item>
  <title><![CDATA[Exploring the Swedish pavilion:Magic Dala Horse]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/20100530-dala_horse/Dala_horses_in_the_door.jpg" width="400" height="600" border="0" alt="" title="" /><img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530-dala_horse/Dala_horses_in_shop-2.jpg" title="The most popular souvenir in our pavilion shop: Dala Horse Bowl. By:Pino Chen" txdam="3838" width="391" height="583" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530-dala_horse/grannas.jpg" title="A Dala Horse. From: www.grannas.com" txdam="3843" width="503" height="553" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530-dala_horse/Dala_horses_-painting.jpg" title="An artist is making traditional Dala horse. By: Tobias Andersson Åkerblom" txdam="3829" width="500" height="333" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530-dala_horse/Dala_horses-ewa.jpg" title=" Minister of trade of Sweden is adding an eye for Dala Horse. By: Paul Philip Abrigo" txdam="3831" width="500" height="327" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530-dala_horse/The_world_s_largest_Dalecarlian_Horse__made_of_concrete_and_located_in_Avesta_Municipality__Sweden.jpg" title="The world s largest Dalecarlian Horse  made of concrete and located in Avesta Municipality  Sweden" txdam="3832" width="500" height="332" alt="" />  As one of the world’s most popular handicrafts, the Dala Horse has become a symbol for Sweden. Here at the 2010 Shanghai Expo, you can have the opportunity to see it for yourself.
The Dala Horse is a traditional carved and painted wooden statuette originating from the Swedish province of Dalarna. Legend has it that back in the 1600s woodcarvers in the region had to spend a lot of time in the woods, and as they missed their children very much, they carved little wooden horse as gifts for them. The handicraft was kept by generations of Swedes and eventually became a part of the unique traditional craftsmanship in Sweden.The Dala Horse is no stranger to the World Expo. In the World's Fair in New York in 1939, the Dala Horse first attracted the attention of the world. On May 1st 2010, the Minister for trade of Sweden painted one of the eyes on a Dala Horse as part of the opening ceremony of the Swedish Pavilion.Now, visitors can see two Dala Horses at the entrance of the Swedish Pavilion. They were completed in Sweden by a Swedish artist called Torbjörn Lindgren, then traveled for weeks and finally arrived here at the Expo site. The bigger one, weighing 2 tons, is 3 meters high while the smaller one measures 1.5 meters in height. The colorful pattern is called “kurbits” and matches well the façade of Swedish Pavilion.If you want to buy a Dala Horse souvenir you are most welcome to the Swedish Pavilion Souvenir Shop and if you want to see the large Dala Horses mentioned above, come to the Swedish Pavilion Dala Horse Square.For more information please visit: http://www.swedenexpo.cn/media/about-sweden/  
  
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/symbol-of-swedish-pavilion-magic-dala-horse/</link>
  <guid>news_581_1275751217</guid>
  <pubDate>Sat, 05 Jun 2010 17:20:17 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Skogsindustrierna Table tennis tournament at the Swedish pavilion]]></title>
  <description><![CDATA[Skogsindustrierna Table tennis tournament at the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-skogsindustrierna-table-tennis-tournament-at-the-swedish-pavilion/</link>
  <guid>news_579_1275721823</guid>
  <pubDate>Sat, 05 Jun 2010 09:10:23 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Table tennis at the Swedish pavilion]]></title>
  <description><![CDATA[<img txdam="4283" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100604_Table_tennis/9.jpg" alt="" /> <img txdam="4282" title="Even Sweden pavilion Commissioner General Annika Rembe played table tennis. By: Paul Philip Abrigo" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100604_Table_tennis/8.jpg" alt="" /> <img txdam="4279" title="Jörgen Persson writing autographs and giving table tennis advice to people. By: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100604_Table_tennis/5.jpg" alt="" /> <img txdam="4277" title="Jörgen Persson and Mikael Appelgren competing. By: Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100604_Table_tennis/3.jpg" alt="" /> <img txdam="4276" title="Mikael Appelgren just about to receive a ball. By: Paul Philip Abrigo" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100604_Table_tennis/2.jpg" alt="" /> On June 4, Skogsindustrierna (the Swedish Forest Industries) arranged an exciting event at the Swedish pavilion, featuring table tennis rock stars Jörgen Persson and Mikael Appelgren. The elite sportsmen played a game against each other, and then invited the audience to play along, all commented by Chinese news anchor Wang Dong 王东.
Zhao Jun 赵俊，51 from Shanghai challenged Mikael Appelgren and put up a surprisingly good fight. He is hereby named the Hidden Table Tennis Dragon of Shanghai.
Stay tuned for video, interviews and more photos of this event. If you want to see some of the live footage from the day, click here.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-table-tennis-at-the-swedish-pavilion/</link>
  <guid>news_577_1275653777</guid>
  <pubDate>Fri, 04 Jun 2010 14:16:17 +0200</pubDate>
</item><item>
  <title><![CDATA[Announcement: Skogsindustrierna Table tennis tournament]]></title>
  <description><![CDATA[Today, on June 4, Skogsindustrierna are having a table tennis tournament right here at the Swedish pavilion, featuring table tennis stars Jörgen Persson and Mikael Appelgren. See photos, video and live video right here. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/announcement-skogsindustrierna-table-tennis-tournament/</link>
  <guid>news_573_1275631201</guid>
  <pubDate>Fri, 04 Jun 2010 08:00:01 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Children's Day activity at the the Swedish pavilion-Singing]]></title>
  <description><![CDATA[Video of Children's Day activity at the the Swedish pavilion-Singing

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-childrens-day-activity-at-the-the-swedish-pavilion-singing/</link>
  <guid>news_569_1275618262</guid>
  <pubDate>Fri, 04 Jun 2010 04:24:22 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: A Spiritual Visit]]></title>
  <description><![CDATA[<img width="600" height="400" txdam="4133" title="Monks from the Shanghai Buddhist Institute being guided through the Swedish exhibition by pavilion employee Jenny Chen. By: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100603_Shanghai_Buddhist_Institute/DSC_4834.jpg" alt="" /> <img width="600" height="396" txdam="4132" title="Monks from the Shanghai Buddhist Institute visiting the Swedish exhibition. By: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100603_Shanghai_Buddhist_Institute/DSC_4830.jpg" alt="" /> <img width="600" height="396" txdam="4131" title="A monk from the Shanghai Buddhist Institute just arriving at the bottom of the slide in the Swedish exhibition. By: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100603_Shanghai_Buddhist_Institute/DSC_4848.jpg" alt="" /> <img width="600" height="396" txdam="4128" title="A group of monks from the Shanghai Buddhist Institute visiting the Hall of Innovation in the Swedish exhibition. By: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100603_Shanghai_Buddhist_Institute/DSC_4823.jpg" alt="" /> <img width="600" height="396" txdam="4127" title="Pavilion employee Jenny Chen interacting with and presenting Swedish exhibition objects to monks from the Shanghai Buddhist Institute. By: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100603_Shanghai_Buddhist_Institute/DSC_4837.jpg" alt="" /> On June 3, a group of monks from the Jade Buddha Monastery Shanghai Buddhist Institute visited the Swedish pavilion. Pavilion employee Jenny Chen guided the group through the exhibition. "The pavilion is rich in content" one monk said, "and riding in the slide was equal parts scary and exciting". 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-a-spiritual-visit/</link>
  <guid>news_568_1275558745</guid>
  <pubDate>Thu, 03 Jun 2010 11:52:25 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: The 500 000th visitor]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100603_500_000th_visitor/DSC_4856.jpg" title="The counter used at the entrance hall of the Swedish pavilion. By: Paul Philip Abrigo" txdam="4100" width="600" height="399" alt="" /> Only one month after the opening ceremony, the Swedish pavilion visitor count has risen to 500 000. Our 500 000th visitor, Wei Cuizhen 卫翠珍 , 53 from Shanghai, was saluted by Deputy Commissioner General Nina Ekstrand, interviewed by the media and received lots of Swedish pavilion gifts. She, her daughter and granddaughter was of course also given a very special tour through the Swedish pavilion. Will you be our 1 000 000th visitor?  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-the-500-000th-visitor/</link>
  <guid>news_567_1275555274</guid>
  <pubDate>Thu, 03 Jun 2010 10:54:34 +0200</pubDate>
</item><item>
  <title><![CDATA[ Guides' talk: The exciting ride]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530_Tom_Huang_slide/Slide_1__1_.jpg" title="Pavilion guide Ding Jie helping visitors at the entrance of the slide in the Swedish exhibition. By: Paul Philip Abrigo" txdam="3803" height="396" width="600" alt="" /> swedenexpo.cn:More than 60 guides from China and Sweden work on the front lines of the Swedish pavilion, helping visitors at the entrance, explaining the exhibition and providing technical support in VIP sections. For sure, they have many interesting stories to share with us.
Starting this  week, we will invite one of them each week to share with us their behind-the-scenes stories of everyday life in the pavilion. This week, Tom Huang is going to tell us about the gigantic slide in Room for Solutions.The Exciting Ride (By: Tom Huang)The gigantic slide is one of the most popular items in the Swedish Pavilion. It is open from 2 p.m. to 5 p.m. Although it is approaching 4:00 p.m. now, visitors are still lining up. Some will even wait for an hour for a single ride.At a length of 14 meters and an angle of 40 degrees, the ride is so exciting that some of the girls will scream loudly as they ride down. It's at this point that the male visitors get to show their bravery and calmness, sliding down without uttering a sound. However, the  children seem to be the bravest ones in the face of such a challenge. They don’t even  need our help.
 As a pavilion guide, the first time I tried the slide was under the pressure of my coworkers. I was shaking, and afterwards they told me that my scream was just as filled with horror as that of our female visitors. However, after a few rides, I like my fellow workers regard it as an efficient means of transportation. 
Guide: Tom HuangFrom: Shanghai, ChinaAge: 23Superpower: Piano-playing
What's your favorite part of the exhibition?  - The second hall,  Environmental challenges (Hall B) and the Hall of Solutions (Hall C)What's event do you look forward to the most  in the Swedish Pavilion?  -  Swedish National day (June 6)If you would describe Sweden in one sentence, what would it be?  -   Sweden looks like Cosiness Relaxation and Confortable Nationality.How do you understand the Swedish theme, "Spirit of Innovation"?:  -  As far as I am concerned, the Spirit of innovation is thinking out of the box, get rid of the stereotype, use different method to tackle the problems. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/this-weeks-pavilion-guide-blog-the-exciting-ride/</link>
  <guid>news_564_1275538364</guid>
  <pubDate>Thu, 03 Jun 2010 06:12:44 +0200</pubDate>
</item><item>
  <title><![CDATA[Video:Express of Children's day at the Swedish pavilion]]></title>
  <description><![CDATA[Express video of Children's day at the Swedish pavilion. More videos of  the activity will be coming soon!

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/videoexpress-of-childrens-day-at-the-swedish-pavilion/</link>
  <guid>news_559_1275456907</guid>
  <pubDate>Wed, 02 Jun 2010 07:35:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Children's Day June 1]]></title>
  <description><![CDATA[<img height="600" width="400" txdam="3929" title="The day was finished with a balloon race in which both guides and children participated. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100601_Children_s_Day/IMG_4109.jpg" alt="" /> <img height="600" width="400" txdam="3928" title="Pavilion guide Helena Ma in front of drawings that the children made during the day. By: Tobias Andersson Åkerblom " src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100601_Children_s_Day/IMG_4053.jpg" alt="" /> <img height="600" width="400" txdam="3927" title="Pavilion guides Zhu Jinglan and Helena Ma read from a Pippi storybook for the visiting children. By: Tobias Andersson Åkerblom " src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100601_Children_s_Day/IMG_4008.jpg" alt="" /> <img height="400" width="600" txdam="3926" title="Pavilion staff Ana Pang taught the children traditional Mongolian dancing. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100601_Children_s_Day/IMG_3920.jpg" alt="" /> <img height="600" width="400" txdam="3925" title="Pavilion employee Margaret Shi taught the children dancing the way it is done in London clubs. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100601_Children_s_Day/IMG_3789.jpg" alt="" /> <img height="400" width="600" txdam="3902" title="A girl clapping her hands during the singing session. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100601_Children_s_Day/IMG_3393.jpg" alt="" /> <img height="400" width="600" txdam="3903" title="Pavilion photographer Paul Philip Abrigo and guide Ding Jie hosted a singing session with the children. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100601_Children_s_Day/IMG_3398.jpg" alt="" /> Singing, drawing and  dancing was on the schedule when we  celebrated Children's Day in the  Swedish pavilion. 






]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-childrens-day-june-1/</link>
  <guid>news_554_1275370168</guid>
  <pubDate>Tue, 01 Jun 2010 07:29:28 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: China's Challenge Seminar]]></title>
  <description><![CDATA[SEB, the leading Nordic bank in China, hosted a seminar in the  Swedish pavilion about China's  political and economic challenges on Monday, May 31. 
-How can I  explain to young Swedes that what they say is impossible in  the future has already happened?" professor Hans Rosling asked the  audience when speaking about China's rapid development.








]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-chinas-challenge-seminar/</link>
  <guid>news_549_1275305350</guid>
  <pubDate>Mon, 31 May 2010 13:29:10 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish Pavilion--- Coming up next from June 1 to 15]]></title>
  <description><![CDATA[From June 1 to 15, Swedish Pavilion will stage a series of exciting events. We will celebrate the Children’s Day on June 1, the National Day of Sweden on June 6, and Street by Sweden’s new artists will perform every day these two weeks. Also in June, outside the Expo site, you will have the opportunity to learn more about Sweden through Swedish arts activities such as music performances and movies at the Shanghai film festival. Arrangements：June 1 On the international Children's Day, the program at the pavilion is designed entirely for the kids.  Venue：Swedish Pavilion （Dala Horse Square; Stage of Innovation, Hall E）June 6 On the National Day of Sweden, there will be a celebration of the Swedish ways for all the friends that love Sweden. From June 1 to 15, as part of Street by Sweden, the two artists Anja Züber and Jonathan Priest will come to entertain the audience. Jonathan will perform a world class vertical-rope show, and in the afternoon of June 1, he will stage a special show for the kids.June 10 The Swedish Radio Symphony Orchestra, led by Daniel Harding, will perform at the Shanghai Oriental Art Center. From June 12, during the 13th Shanghai International Film Festival, Chinese audience can enjoy three Swedish movies, Glowing Stars, Starring Maja and the short movie Panic Painter.More information, pleaseclick here.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-coming-up-next-from-june-1to-15/</link>
  <guid>news_548_1275298381</guid>
  <pubDate>Mon, 31 May 2010 11:33:01 +0200</pubDate>
</item><item>
  <title><![CDATA[From our pavilion guides to you---Happy Children’s Day!]]></title>
  <description><![CDATA[<img height="400" width="600" txdam="3772" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Children_s_day_interviews/Viola_Gad_interview.jpg" alt="" /> <img height="400" width="600" txdam="3770" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Children_s_day_interviews/Erik_Zhang_interview.jpg" alt="" /> The international Children's Day is around the corner. The Swedish Pavilion has prepared a whole-day program to celebrate the occasion. Swedenexpo.cn has interviewed some of the pavilion guides and asked about their childhood memories and expectations for the coming holiday. Q1: As we all know, the international Children’s Day is coming. As a pavilion guide, what do you recommend for the children visiting to the pavilion?The Dala Horse Square and Children’s Square, the pavilion slides, the special kitchen the shinning swings.Q2: Have you noticed any difference between Chinese and Swedish kids?Children all over the world are lovely. Comparatively speaking, Swedish kids are more active while Chinese kids are quieter. Q3: Can you picture the most unforgettable Children’s Day you had when you were little?The Chinese guides described the picnics organized by the school, which inevitably turned into a treat to the palate. Q4: What roles will the guides assume on 1, June? They will teach the children how to dance, sing, draw and speak the Swedish language.Thanks pavilion guides ---Paul Philip Abrigo，Viola Gad，Ana Pang, Eric Zhang for their cooperation. Let’s look forward to it. 


Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/from-our-pavilion-guide-to-you-happy-childrens-day/</link>
  <guid>news_546_1275279883</guid>
  <pubDate>Mon, 31 May 2010 06:24:43 +0200</pubDate>
</item><item>
  <title><![CDATA[New arrival in the souvenir shop - sweets and chocolates from Northern Europe]]></title>
  <description><![CDATA[<img src="typo3temp/pics/375e1f6236.jpg" width="460" height="307" border="0" alt="" title="" /><img title="vistor having a look. by Tobias Andersson Åkerblom" height="400" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_candy_in_shop/comsumer_buying.jpg" width="600" txdam="3756" alt="" /> <img title="Swedish candy. by Tobias Andersson Åkerblom" height="400" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_candy_in_shop/candy_in_list.jpg" width="600" txdam="3759" alt="" /> 
（Released on 28, May ）Yesterday, staff from the souvenir shop and café on the first floor told us that the long-expected candy shipped from Sweden had finally arrived. Today, without any delay, www.swedenexpo.cn is here at the shop to check it out.The Swedes are known as the No.1 lovers of candy in the world, consuming 17 kilos each year per person. The Swedish candy is also hailed as the most delicious of its kind. This time, the café in the souvenir shop sells a wide range of well-chosen products by JW Sweets, an established Swedish brand since the 1930s. Apart from classic sweets, there are chocolates, as well as fruit wines and beers. Among all the products, “Sweden Box” with the logo of “Spirit of Innovation,” is the most popular one. In “Sweden Box”, all flavours of sweets and chocolates available in the souvenir shop are included.According to the staff, all the sweets are specially prepared for the Expo. They are very popular and only available in the Swedish Pavilion. There is a wide variety of choices, and the prices range from 30yuan to 200yuan. It is believed that the sweets will be especially popular amongst the children at the coming Children’s Day on June 1. They also gave us a tip that in the middle of June, a new shipment of classic Swedish biscuits and wines is coming. We look forward it. 
Location：Souvenir shop ( F1 ) of the Swedish Pavilion Open：9：30-22：00 Price range：30-255RMBRecommendation：Sweden Box，Swedish wine Coming up soon：Swedish biscuits（in late June）  
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/new-arrival-in-the-souvenir-shop-sweets-and-chocolates-from-northern-europe/</link>
  <guid>news_544_1275274740</guid>
  <pubDate>Mon, 31 May 2010 04:59:00 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Moments of the week May 23-30]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530_Moments_of_the_week_May_23-30/Moments_of_the_week_4.jpg" title="Christine Engdahl and Nina Ekstrand bids performers Rasmus Wurm Linnea Backgård farewell. By: Tobias Andersson Åkerblom" txdam="3824" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530_Moments_of_the_week_May_23-30/Moments_of_the_week_2.jpg" title="The Swedish pavilion is enjoying great popularity among the visitors. On Wednesday 26/5 the total visitor number peaked with over 28 000 visitors in one day. By: Paul Philip Abrigo" txdam="3821" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100530_Moments_of_the_week_May_23-30/Moments_of_the_week_7.jpg" title="Maud Olofsson being interviewed by Björn Carlgren during the Innovation Forum on Monday 24/5. By Paul Philip Abrigo" txdam="3827" height="396" width="600" alt="" /> The past week started with the King's visit  and ended with a farewell  to our in-house artists Rasmus Wurm and Linnea Backgård. It's time to  recapitulate and reminisce.







]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-moments-of-the-week-may-23-30/</link>
  <guid>news_543_1275224648</guid>
  <pubDate>Sun, 30 May 2010 15:04:08 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Everybody juggles]]></title>
  <description><![CDATA[<img txdam="3793" title="Professional juggler Rasmus Wurm juggels with official Spirit of Innovation water. Professionally. By Paul Philip Abrigo" height="600" width="396" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Everybody_juggles/DSC_4483.jpg" alt="" /> <img txdam="3791" title="A Cirkus Cirkör juggling ball. By Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Everybody_juggles/DSC_4466.jpg" alt="" /> <img txdam="3795" title="Circus artist Linnea Backgård juggles. By Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Everybody_juggles/DSC_4492.jpg" alt="" /> <img txdam="3792" title="Swedenexpo.cn videographer Pixon juggles. By Paul Philip Abrigo" height="400" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Everybody_juggles/DSC_4467.jpg" alt="" /> <img txdam="3788" title="Pavilion staff member Xi Chen juggles. By Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Everybody_juggles/DSC_4456.jpg" alt="" /> <img txdam="3790" title="Pavilion guide Matilda Axelsson juggles. By Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Everybody_juggles/DSC_4465.jpg" alt="" /> <img txdam="3789" title="Pavilion guide Henrik Törnell juggles. By Paul Philip Abrigo" height="396" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100529_Everybody_juggles/DSC_4457.jpg" alt="" /> Sometimes, on lazy Saturday afternoons, the people working at the Swedish pavilion feel a need to show off their hidden talents. Does this mean every Swedish person knows how to juggle? See for yourself. 
Thanks to performance artists Rasmus Wurm and Linnea Backgård for helping us out and to Circus Cirkör for letting us use their balls. Related videos: Linnea Backgård rope-dancing, Rasmus Wurm performance and interview.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-everybody-juggles/</link>
  <guid>news_538_1275128620</guid>
  <pubDate>Sat, 29 May 2010 12:23:40 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Children of hope]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_Hope_school/DSC_4380.jpg" width="600" height="400" txdam="3776" alt="" /> On May 28, the Swedish pavilion had a very special visit. A group of young students from the Hope primary school (青海省民和县李二堡海尔希望小学), a charity school in Qinghai province, came and explored the Swedish exhibition. Together with teachers, our dear pavilion guide and TV reporters, the children slowly played their way through the exhibition, with swedenexpo.cn following closely.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-children-of-hope/</link>
  <guid>news_530_1275044835</guid>
  <pubDate>Fri, 28 May 2010 13:07:15 +0200</pubDate>
</item><item>
  <title><![CDATA[Reality check: Erik Feng]]></title>
  <description><![CDATA[<img txdam="3748" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_Erik_Feng/Erik_Feng_1.jpg" width="600" height="400" alt="" /> <img txdam="3745" title="Erik Feng exhibition paper cut out. By: Tobias Andersson Åkerblom." src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_Erik_Feng/Erik_Feng.jpg" width="600" height="400" alt="" /> There are three virtual guides in the Swedish pavilion; the world-famous storybook character Pippi Longstocking, Erik Feng, Executive Vice President at Ericsson in China, and Victoria Karlsson who just started her career at Volvo.
Yesterday, we showed you pictures of the real-life Victoria Karlsson. Today it's time for the next reality-check, Erik Feng.  

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/reality-check-erik-feng/</link>
  <guid>news_529_1275042521</guid>
  <pubDate>Fri, 28 May 2010 12:28:41 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish participation at the Shanghai International Film Festival]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_Filmfestival/Panikkonstnären_600.jpg" txdam="3730" height="392" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_Filmfestival/Starring_Maja_1_Photo_Shahab_Salehi_600.jpg" txdam="3731" height="399" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100528_Filmfestival/I_taket_lyser_stjärnorna_600.jpg" txdam="3729" height="400" width="600" alt="" /> June 12-20 it is time for the 13th Shanghai International Film Festival, and Sweden will participate with three movies, Glowing Stars, Starring Maja and the short movie Panic Painter. Glowing stars (I taket lyser stjärnorna)Jenna lives two parallel lives. While experiencing the thrills and sensations of adolescence, her mom is dying. Jenna struggles with finding herself while facing the fear of having to continue life without her mom.For more information about Glowing stars please click here Starring Maja   (Prinsessa)In a hopelessly small town somewhere in long and narrow Sweden, lives Maja, 18 years old. Her life’s dream is to become an actress. She wants for everyone to see the beautiful human being she is on the inside, only it’s a little hard. Heavily overweight, clumsy and socially inept, Maja struggles to realise her dream during her final term at high school.For more information please click herePanic Painter (Panikkonstnären)A kid and his old man visits a museum where every room becomes an adventure. A red string and some words of wisdom comes from the kid. Words the world is waiting for... For more information please click here
For more information about the Shanghai International Film Festival, please click here 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-participation-at-the-shanghai-international-film-festival/</link>
  <guid>news_527_1275030479</guid>
  <pubDate>Fri, 28 May 2010 09:07:59 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: HM King Carl XVI Gustaf’s opening speech at the Spirit of Innovation forum]]></title>
  <description><![CDATA[May 24 the Swedish pavilion hosted a large forum organized by Vinnova. The name of the seminar was “Spirit of Innovation Forum” and amongst the participants was Deputy Prime Minister Maud Olofsson together with many high representatives from the Swedish business life. The Swedish King Carl XVI Gustaf held an opening speech where he talked about the Swedish innovation and our long tradition of creating internationally competitive companies.
- I am often asked how Sweden has managed to produce so many large and internationally successful companies. There is no easy answer to such a question. The explanation lies in a combination of factors. Nevertheless, let me try and single some of them out. Firstly, we have a good education system giving all children access to high quality education. Secondly, we have a tradition of openness to international trade and thirdly, a considerable proportion of a country´s GDP needs to be invested in research and development. In my view, it is the above factors, combined with several others, that can explain Sweden´s frequent ranking as one of the world´s most innovative countries, said the King in his speech.
Please see video for full version of the speech.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-hm-king-carl-xvi-gustafs-opening-speech-at-the-spirit-of-innovation-forum/</link>
  <guid>news_525_1275027869</guid>
  <pubDate>Fri, 28 May 2010 08:24:29 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Fashion show at the Expo Center on National Pavilion Day ]]></title>
  <description><![CDATA[Fashion show at the Expo Center on National Pavilion Day 

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-fashion-show-at-the-expo-center-on-national-pavilion-day/</link>
  <guid>news_524_1275024847</guid>
  <pubDate>Fri, 28 May 2010 07:34:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Spirit of Innovation Forum ]]></title>
  <description><![CDATA[Video of Spirit of Innovation Forum 

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-spirit-of-innovation-forum/</link>
  <guid>news_521_1275018248</guid>
  <pubDate>Fri, 28 May 2010 05:44:08 +0200</pubDate>
</item><item>
  <title><![CDATA[Reality check: Victoria Karlsson]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100524_Panik/National_Pavilion_day_2.jpg" width="600" height="400" txdam="3631" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/MediaLibrary/Images/20100524_Panik/National_Pavilion_day_3.jpg" width="400" height="600" txdam="3632" alt="" /> There are three virtual guides in the Swedish pavilion; the world-famous storybook character Pippi Longstocking, Erik Feng, Executive Vice President at Ericsson in China, and Victoria Karlsson who just started her career at Volvo. 
The question on everyone's mind is: how much do they look like their real-life counterparts? Last week (May 17-23) Victoria made an appearance at the Swedish pavilion. Judge for yourselves.


Tomorrow we'll give you a glimpse of the real-life Erik Feng, see you then. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/reality-check-victoria-karlsson/</link>
  <guid>news_520_1274955580</guid>
  <pubDate>Thu, 27 May 2010 12:19:40 +0200</pubDate>
</item><item>
  <title><![CDATA[Sweden’s Children Day at Expo 2010 – June 1]]></title>
  <description><![CDATA[In Swedish, there is a saying that goes “att ha barnasinnet kvar”. It means to keep the child spirit when you grow up. To us, it is a very positive saying, and the meaning is that as you grow up, you try to keep some of the spirit and playfulness you had as a kid. 
And why would you want to keep your child spirit? Well, in Sweden we believe that creativity comes from the ability to think freely and be playful, and that the most creative people are the ones that have managed to keep their child spirit.  We believe in encouraging our kids to think freely and come up with ideas, and we do this through play. We want to let our children play, learn and develop through freedom of thought. The children’s thoughts have no boundaries, and their minds are not limited, to them everything is possible and adults have a lot to learn from their way of looking at the world. June 1st will be the children’s day at our pavilion, and the program will include dance and music lessons, interactive games, drawing, Swedish classes, and storytelling with Swedish stories. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedens-children-day-at-expo-2010-june-1/</link>
  <guid>news_518_1274941176</guid>
  <pubDate>Thu, 27 May 2010 08:19:36 +0200</pubDate>
</item><item>
  <title><![CDATA[Guiding the King: After]]></title>
  <description><![CDATA[On May 23, Swedish pavilion guide Henrik Törnell had the honor to guide  His Majesty the King Carl XVI Gustaf of Sweden through the Swedish exhibition. About one week ago we asked Henrik what his biggest hopes and his biggest fears were, and on May 23 we managed to grab him for questioning just seconds after parting with His Majesty the King Carl XVI Gustaf of Sweden.

- Henrik, how did it feel, guiding the King?It felt very nervous at first, but those feelings vanished quite quickly.
- What was His Majesty's favourite part?I'm not sure, he was interested in all the parts... I think his favourite part was the kitchen (hall C).
- Did you make a fool out of yourself?Nope, I actually didn't, but it was close.
- Did your biggest hope come true?No, I did not get an invitation to the wedding.
- If you had a chance to redo the guided tour, what would you do differently?Nothing, I did the perfect tour.

Stay tuned for more photos, video and interviews from May 23, National pavilion day.
Click here for the before article.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guiding-the-king-after/</link>
  <guid>news_516_1274854189</guid>
  <pubDate>Wed, 26 May 2010 08:09:49 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish King Carl XVI Gustaf visits the Swedish pavilion]]></title>
  <description><![CDATA[During last week the Swedish king Carl XVI Gustaf and deputy Prime Minister Maud Olofsson visited Beijing and Shanghai together with a delegation from the Swedish business life. The purpose of the trip was to celebrate the 60th anniversary of the Sino-Swedish diplomatic relations, and to highlight subjects such as innovation and sustainability within business life. When they were in Shanghai during Sunday and Monday they visited the Expo and the Swedish pavilion. On Monday evening, His majesty met with Swedish press to talk about his impressions of the Expo.The king was very impressed by the large interest for the Expo from the Chinese people, and he wanted to visit as many pavilions as he could while he was here. He managed to visit the Italian, German, Spanish, Indian and Korean pavilion, and said that he had a hard time naming a favorite as all of them had very good features. However, he said that he thinks the Swedish pavilion is a bit different from the others he visited:- All pavilions had certain parts that were impressing, like hologram and new technical solutions but I find that the Swedish pavilion has a somewhat different concept. I think we are very clearly communicating a message in our pavilion, and that the message is sharp and vivid. Our message is innovation, and through this I think we have found sort of our own niche here at the Expo.His majesty also said that he was amazed by the different architectural styles at the Expo, and added with a smile that he would love to see more of that creative architecture back home in Stockholm.During the visit at the Swedish pavilion, the delegation also took part in several forums where topics such as innovation, sustainability and creativity were discussed, and we asked the king about his impressions of these forums.- I think that the Swedish pavilion has worked very well as a common meeting ground for these discussions. We have met a lot of people that we really wanted to meet and the forums were relevant and very nice. The king thinks that the Sino-Swedish relations will benefit from this effort and says that although our two countries already have a good relationship, it can be enhanced it further. We asked him what marks he thinks Sweden can leave with the Chinese people.- Well, we are a small country, and it is not always easy for a small country to impress, but I believe that China and its people have a good confidence in us. We have innovation and large international companies, and I believe we can leave this spirit behind.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-king-carl-xvi-gustaf-visits-the-swedish-pavilion/</link>
  <guid>news_513_1274779709</guid>
  <pubDate>Tue, 25 May 2010 11:28:29 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Sweden National Pavilion Day]]></title>
  <description><![CDATA[<img width="600" height="400" txdam="3607" title="His Majesty  the King Carl XVI Gustaf of Sweden receiving flowers from a Swedish girl at the National pavilion day. By: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100524_National_Paviliion_day/National_Pavilion_day_5.jpg" alt="" /> <img width="600" height="399" txdam="3605" title="Sofia Jannok performing at the Sweden national pavilion day morning ceremony at the Expo center. By: Paul Philip Abrigo" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100524_National_Paviliion_day/National_Pavilion_day_3.jpg" alt="" /> <img width="600" height="400" txdam="3618" title="Fashion show at the Expo Center on National Pavilion Day. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100524_National_Paviliion_day/National_Pavilion_day_16.jpg" alt="" /> <img width="400" height="600" txdam="3616" title="Pavlion guide Tom Huang and Helena Ma helping Deputy Prime Minister Maud Olofsson into the exhibition slide. By: Tobias ANdersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100524_National_Paviliion_day/National_Pavilion_day_14.jpg" alt="" /> <img width="600" height="400" txdam="3615" title="His Majesty  the King Carl XVI Gustaf of Sweden was greeted to the pavilion with flowers. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100524_National_Paviliion_day/National_Pavilion_day_13.jpg" alt="" /> <img width="600" height="400" txdam="3613" title="Sofia Jannok performing at the Sweden pavilion National day. By: Tobias Andersson Åkerblom" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100524_National_Paviliion_day/National_Pavilion_day_11.jpg" alt="" /> 














]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-sweden-national-pavilion-day/</link>
  <guid>news_511_1274708083</guid>
  <pubDate>Mon, 24 May 2010 15:34:43 +0200</pubDate>
</item><item>
  <title><![CDATA[Interview: Giving flowers to the King]]></title>
  <description><![CDATA[On National pavilion day, May 23, His Majesty King Carl XVI Gustaf of Sweden, Deputy Prime Minister Maud Olofsson and a long list of both Swedish and Chinese VIP visited the Swedish pavilion. Six years old Ana-Sofia Wu 吴羽晨 was among the children who met and welcomed His Majesty with flowers outside the Swedish pavilion. We asked her mother Jenny Chen how they felt about about this glorious event.

- How did Ana-Sofia feel meeting the King Carl XVI Gustaf?Ana-Sofia was very happy to have this opportunity. In the eyes of the Chinese people, the King and the Royal family is seen as a legend from a long, long time ago, but on the Swedish pavilion national day, these dreams came true.
- How does Ana-Sofia like the Swedish pavilion? Ana-Sofia likes Swedish Pavilion very much.  The Children Playground is her favorite, then swing, then slide.
- How do you feel?To me, it is an honor. As a mother, what I can do is to create possibilities for my child. I think she did a perfect job.
Stay tuned for more photos, video and stories from this marvellous day.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/interview-giving-flowers-to-the-king/</link>
  <guid>news_510_1274693326</guid>
  <pubDate>Mon, 24 May 2010 11:28:46 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The last day of 72 HOUR RACE TO INNOVATION]]></title>
  <description><![CDATA[The last day of 72 hour race to innovation. 

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-last-day-of-72-hour-race-to-innovation/</link>
  <guid>news_507_1274680022</guid>
  <pubDate>Mon, 24 May 2010 07:47:02 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Visit from the Swedish King to the Swedish national pavilion day]]></title>
  <description><![CDATA[May 23 we celebrated the National Pavilion Day for Sweden, and we were honored to welcome His Majesty King Carl XVI Gustaf and the Deputy Prime Minister of Sweden, Ms Maud Olofsson as our distinguished guest on this very special day. 

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-king-is-coming-swedish-national-pavilion-day/</link>
  <guid>news_505_1274673542</guid>
  <pubDate>Mon, 24 May 2010 05:59:02 +0200</pubDate>
</item><item>
  <title><![CDATA[Fashionably Fabulous - a preview of Swedish National Day performances]]></title>
  <description><![CDATA[<img src="typo3temp/pics/eae280b6b0.jpg" width="460" height="553" border="0" alt="" title="" />To visualize the innovative spirit of Swedish design, the Swedish National Pavilion Day on May 23 will present an exclusive cooperation between Chinese and Swedish culture, featuring dance, fashion and music. The Shanghai-based dance choreographer Jin Xing will bring life to clothes designed by some of Sweden’s most prominent designers to music made by Swedish musicians Andreas Kleerup and Andreas Unge.The Fashion Performance will feature clothes designed by Diana Orving, Sandra Backlund, Martin Bergström, Göran Sundberg and Nakkna with the renowned Swedish dancer Virpi Pahkinen in a solo part. Original music for the performance is composed by the two popular Swedish artists Kleerup and Unge. The Swedish performance artist Charlotte Engelkes will host the show that takes place in Expo Center Red Hall. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-national-day-preview-fashionably-fabulous/</link>
  <guid>news_489_1274370910</guid>
  <pubDate>Thu, 20 May 2010 17:55:10 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion Friends: Turkey]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100520_Pavilion_Friends/Turkish_icecream_1.jpg" txdam="3480" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100520_Pavilion_Friends/Turkish_guide_Ayse.jpg" txdam="3479" height="600" width="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100520_Pavilion_Friends/Turkish_icecream_2.jpg" txdam="3481" height="600" width="400" alt="" /> A mysterious text message from an inside source set us onto it: "In the Turkish pavilion they have an icecream trick". What is the trick? Our source told us that the Turks trick you into paying, but don't actually give you the icecream. 
 
Outside the red box that is the Turkish pavilion, visitors with expectation gleaming in their eyes formed a line up the icecream stand. When the man wielding the icecream stick started to prepare our cones, our reaction went from anticipation to frustration to sheer confusion. He tried giving us a mini-sized cone as well as not giving us any icecream at all. 

Ayşe, a female guide from Istanbul told us that it's only a trick to entertain the visitors, and that they all get their icecream in the end. So did we.

She also told us the secret behind the Turkish icecream's special flavour. "The secret is to use lots of milk." Turkish domestic milk that is, and there are no artificial flavours, only the original milk flavor. The Turkish pavilion is conveniently located, almost next to the Swedish one. So if you're on your way here and want to try something different, give it a try!]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-2-turkey/</link>
  <guid>news_487_1274358774</guid>
  <pubDate>Thu, 20 May 2010 14:32:54 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The rope dancer-Linnéa Backgård at the Swedish pavilion]]></title>
  <description><![CDATA[The rope dancer-Linnéa Backgård at the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-rope-dancer-linnea-backgaard-at-the-swedish-pavilion/</link>
  <guid>news_484_1274333474</guid>
  <pubDate>Thu, 20 May 2010 07:31:14 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Interview with the yo-yo artist Rasmus Wurm]]></title>
  <description><![CDATA[ Interview  with the yo-yo artist Rasmus Wurm. He talked about his performance at  the Swedish pavilion and how he became a yo-yo artist.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/interview-with-the-yo-yo-artist-rasmus-wurm/</link>
  <guid>news_481_1274266750</guid>
  <pubDate>Wed, 19 May 2010 12:59:10 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Moments of the week May 10-16  ]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100518_Moments_of_the_week/IMG_0275.jpg" title="Swedish diplomat and politician Hans Blix relaxing in the Swedish pavilion atrium. By: Tobias Andersson Åkerblom" txdam="3398" height="600" width="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100518_Moments_of_the_week/IMG_9998.jpg" title="Bengt Frithiofsson tasting Chinese red wine. By Tobias Andersson Åkerblom." txdam="3400" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100518_Moments_of_the_week/DSC_2594.jpg" title="Mario Perez Amigo from the Complete Dance Company rests in the air just before landing on the ground as part of the final dance act at the Swedish pavilionp By: Paul Philip Abrigo" txdam="3393" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100518_Moments_of_the_week/IMG_9907.jpg" title="Peter Von Poehl with his band playing at the pools outside the Swedish pavilion. By Tobias Andersson Åkerblom" txdam="3399" height="400" width="600" alt="" /> A visual recap from last week. This time we're leaving the story telling to the photos. Photos by: Tobias Andersson Åkerblom and Paul Philip Abrigo.









]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-moments-of-the-week/</link>
  <guid>news_476_1274173650</guid>
  <pubDate>Tue, 18 May 2010 11:07:30 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Innovative queueing - Singing]]></title>
  <description><![CDATA[The queue to the Swedish pavilion is long and crowded as usual, but it's never boring when guests and guides sing together. Today, May 18 we were honored with a visit by the Qingdao Music Sail Xiao Cao Chorus (青岛音乐之帆小草合唱团), and as they bursted into spontaneous singing, the entire queue joined in, as well as a couple of pavilion guides.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-singing-in-the-queue/</link>
  <guid>news_473_1274172288</guid>
  <pubDate>Tue, 18 May 2010 10:44:48 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Innovative queueing - Singing]]></title>
  <description><![CDATA[<img width="600" height="400" txdam="3388" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100518_Singing_in_the_queue/DSC_3413.jpg" alt="" /> The queue to the Swedish pavilion is long and crowded as usual, but it's never boring when guests and pavilion guides sing together. Today, May 18 we were honored with a visit by the Qingdao Music Sail Xiao Cao Chorus (青岛音乐之帆小草合唱团), and as they bursted into spontaneous singing, the entire queue joined in, as well as a couple of pavilion guides.





]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-singing-in-the-queue/</link>
  <guid>news_472_1274171006</guid>
  <pubDate>Tue, 18 May 2010 10:23:26 +0200</pubDate>
</item><item>
  <title><![CDATA[Ericsson Business Innovation Forum: Attracting journalists by the hundreds]]></title>
  <description><![CDATA[<img txdam="3289" width="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100517_Ericsson_business_innovation_forum/IMG_0354.jpg" height="400" title="Pavilion guide Erik Bergenholtz talking to Brasilian reporter Ruy Barata Neto in the exhibition. By: Tobias Andersson Åkerblom." alt="" /> <img txdam="3290" width="400" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100517_Ericsson_business_innovation_forum/IMG_0388.jpg" height="600" title="Pavilion guide Erik Bergenholtz guiding a group of Korean journalists with a translator. By: Tobias Andersson Åkerblom." alt="" /> Today, over 100 journalists from more than 30 different countries came to the Swedish pavilion to attend the three-day Ericsson Business Innovation Forum. The forum is a global event where experts come to discuss and learn about innovation in business. Ericsson hosted the event in Stockholm for the first time last year. This time it was natural for them to host the event at the Swedish pavilion: "Here, journalists have a chance to meet us and also visit the Expo at the same time" Ola Rembe, director of media relations at Ericsson said. But the main reason that Ericsson chose the venue was their previous engagement in the Swedish pavilion, as well as China's importance for the telecom industry. 

Some of the journalists where guided through the pavilion by pavilion guide Erik Bergenholtz.  Kashminder Singh, editor of Malaysian Mobile World Magazine was impressed by the pavilion: "It reinforced my impression of Sweden; I've always thought of them as creative and innovative". He especially liked that the pavilion gives examples on how to solve our environmental problems, and all the showcased innovations: "I didn't know that the original Coca-Cola bottle was Swedish." His only regret was that he didn't get to try the slide this time.     

For the first day of the forum, the focus was on China's economic development. Renowned Chinese economist Dr Fan Gang was one of the many speakers. He told the audience that when he grew up, his family did have a phone, but it was disconnected during the Cultural revolution. It wasn't until 1981 or 1982 that it they could actually use it. "And today, everyone has got a a cellphone. That reflects China's economic development" he said. 

Tomorrow, the forum will continue in the pavilion with consumers and innovation as the main topics. On the third day, the journalists will be taken on guided tours of Ericsson's facilities in the region.  ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/ericsson-business-innovation-forum-attracting-journalists-by-the-hundreds/</link>
  <guid>news_468_1274092258</guid>
  <pubDate>Mon, 17 May 2010 12:30:58 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Rasmus Wurm's performance at the Swedish pavilion]]></title>
  <description><![CDATA[Video of Rasmus Wurm's performance at the Swedish pavilion.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-rasmus-wurms-performance-at-the-swedish-pavilion/</link>
  <guid>news_466_1274089189</guid>
  <pubDate>Mon, 17 May 2010 11:39:49 +0200</pubDate>
</item><item>
  <title><![CDATA[Interview with photographer Mattias Klum]]></title>
  <description><![CDATA[<img title="Photo by: Samuel Svensäter" height="600" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100517_Klum_press_photos/Mattias_D31_s.jpg" width="399" txdam="3378" alt="" /> Interview with Mattias Klum
Famous Swedish photographer Mattias Klum is co-hosting a photo contest together with the Swedish pavilion. It started May 1st and the winners will get to participate in a workshop together with Mattias and learn more about the job as a photographer. 
Mattias is also the artist behind the large forest pictures on the facade of the Swedish pavilion. We asked him about his thoughts on innovation, the Expo, his work and his expectations for the competition.

What meaning do you think a world expo can have for the society today?I hope that people will be inspired by the world around them and see our differences as assets and nothing else. Also, sustainability should be an overall theme from now on, it is about time.
What impact do you think the Swedish participation can have on the Sino-Swedish relationship?I hope that we can inspire this huge country to take yet another step towards a sustainable society, both regarding environmental issues as well as human rights. We too have a lot to learn, of course, from this culture far older than our own.
What does the Swedish theme, ”Spirit of Innovation”, mean to you?To be curious about life and aware of how much we have yet to learn about the world. To use that curiosity to create better and more sustainable solutions is extremely important! Political systems and processes that allow smart, new and creative solutions that in turn will create better conditions for a better world.
Tell us about the huge pictures you have taken that cover the exterior of the Swedish pavilion. When did you shoot them, and where?The assignment I got from Sweco and the Swedish pavilion was to interpret the soul within, that the nature is a part of all of us and not the least us Swedes. The basic idea was to shoot pretty simple, straight-forward portraits of Swedish forest environments. I chose a few that I really like. Swedish oak, beach, elm, maple and lime tree forests in Uppland, and an old fashioned old growth forest with large fir trees and rocks covered in moss. They make a good contrast against glass, concrete and wood. They add warmth and dynamics.    Why did you choose to host a photo contest with the Swedish pavilion?I wanted to be part of a multi-cultural project where people all over the world can give their point of view about “City and nature” and how we can look at our own part within the role of nature in the urban world. We are dependent on a healthy nature and sound environment in our ever-changing world. 
What are your hopes for the submissions in this contest?I hope that they will be of high quality and very creative.
In your opinion, what qualities does a submission need to stand out from the other?A unique picture language and an artistic and/or journalistic angle that connects to the theme.  
The winners in the competition will get to participate in a workshop with you. What will this workshop contain?I will use my experiences as a National Geographic photographer, and tell the participants  about my work. I will focus more on telling a tale rather than the techniques. What makes a picture communicate? What can we change through pictures?
If you got to take one person’s photo, living or dead, who would it be?Carl von Linné, Charles Darwin or Cleopatra would be exciting. Or why not my own little family… I see them way to seldom right now. Yes, my family it would be.
Thank you Mattias, we look forward to seeing you in the pavilion soon.Thank you, and likewise!.
For more information about the photo competition, please click HERE.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/interview-with-photographer-mattias-klum/</link>
  <guid>news_465_1274088819</guid>
  <pubDate>Mon, 17 May 2010 11:33:39 +0200</pubDate>
</item><item>
  <title><![CDATA[Guiding the King: Before]]></title>
  <description><![CDATA[When pavilion guide Henrik Törnell, 23 opened the VIP guiding schedule for the coming week, he felt a sting of surprise and a pang of excitement. On Sunday, May 23, His Majesty the King of Sweden Carl XIV Gustaf will visit the Swedish pavilion and the World Expo. Swedenexpo.cn is of course very interested in knowing how guiding H.M the King feels.

How did it feel when you first found out that you've been chosen to guide H.M the King?I felt a little nervous... But I'm sure it will work out just fine. He's also a person, after all.
What is your biggest fear?To make a fool out of myself.
And your biggest hopes?To get an invitation to the Royal Wedding, June 19.
Swedenexpo.cn will closely follow the visit of His Majesty the King, and of course hunt down pavilion guide Henrik Törnell for further questioning after the event.
Click here for the after article.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/guiding-the-king-before/</link>
  <guid>news_463_1273993188</guid>
  <pubDate>Sun, 16 May 2010 08:59:48 +0200</pubDate>
</item><item>
  <title><![CDATA[Chinese art meets Swedish entrepreneurship - Absolut Vodka launches China campaign]]></title>
  <description><![CDATA[On Saturday May 15, representatives from the world famous spirit brand Absolut Vodka held a press conference right here at the Swedish pavilion. Information about the until-now top secret China campaign was shared with the public, and of course www.swedenexpo.com was there photographing and taking notes. 

Anywhere in the world, you may easily find an Absolut bottle or spot one of their artsy ads. But one might ask - what does that have to do with Sweden and the Spirit of Innovation? Well, besides the fact that Absolut vodka originated from Åhus, Sweden, Absolut is also one of the most innovative brands when it comes to art and advertising. 
It all started in 1985 when Andy Warhol, founder of pop art, was commissioned to create an artwork of the Absolut vodka bottle. After that, a long list of artists joined in and helped revolutionize the way we see art and advertising today. There are well over 800 artworks in the Absolut collection, created by visionaries such as sculptors, fashion designers and painters , all globally renowned.
Today, at the third floor of the Swedish pavilion, Peter Dimulkas, Global Brand Director of Absolut Vodka, explained that the World Expo has always been a platform for innovation, and naturally the Swedish pavilion is the place where Absolut will launch their limited edition Chinese Absolut Vodka bottle. Yes, that's right. In collaboration with famous Chinese avant-garde contemporary artist Gao Yu 高瑀, Absolut created a product especially for China and the Chinese culture. The story behind the art is based on the old Chinese tale Journey to the West which features the Monkey King and how he conquered the world with his 72 transformations. Which also happens to be the name of the limited edition bottle. 
To see more of Gao Yu 高瑀, see his blog or his representatives at Star Gallery. If you want to get a taste of the Absolut advertising art, come by the Swedish pavilion and have a look at one of the world's first and only digital choirs, designed by Teenage Engineering. Absolut will also launch a long series of creative and fun activities at the Swedish pavilion during the expo period. 

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/chinese-art-meets-swedish-entrepreneurship-absolut-vodka-launches-china-campaign/</link>
  <guid>news_462_1273919268</guid>
  <pubDate>Sat, 15 May 2010 12:27:48 +0200</pubDate>
</item><item>
  <title><![CDATA[Dr. Hans Blix visits the Swedish pavilion]]></title>
  <description><![CDATA[<img txdam="3084" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100501_video/IMG_0233__1_.jpg" height="600" width="400" alt="" /> Hans Blix is a Swedish diplomat and politician. He was Swedish Minister for Foreign Affairs between 1978 and 1979, and from 2000 to 2003 he was the head of the United Nations Monitoring, Verification and Inspection Commission. In 2002, the commission began searching Iraq for weapons of mass destruction and since 2003 Hans Blix has been chair of the Weapons of Mass Destruction Commission (WMDC), which is an independent body funded by the Swedish government and based in Stockholm. Hans Blix is visiting China this week to give a lecture at the Fudan University about disarmament, and while in Shanghai he also wanted to visit the Expo. We were very happy to show him the Swedish exhibition, and to get the opportunity to sit down with him and ask him what he thinks “Spirit of Innovation” means.


Dr. Hans Blix hates bombs but likes nuclear power. "Today the world is spending 1,400 billion dollars on the military expenditure. Could we do not better with that, in trying to save the planet?" 
Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/high-profile-visit-to-the-swedish-pavilion-by-dr-hans-blix/</link>
  <guid>news_355_1273826367</guid>
  <pubDate>Fri, 14 May 2010 10:39:27 +0200</pubDate>
</item><item>
  <title><![CDATA[Famous wine expert tries Chinese wines at the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100501_video/IMG_9986__1_.jpg" txdam="2596" height="400" width="600" alt="" /> This Wednesday famous Swedish wine expert Bengt Frithiofsson visited the Swedish pavilion. He is in China for a vacation together with his family and we were honored to be able to hold a special Chinese wine tasting at the pavilion together with him.



Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/famous-wine-expert-tries-chinese-wines-at-the-swedish-pavilion/</link>
  <guid>news_241_1273730993</guid>
  <pubDate>Thu, 13 May 2010 08:09:53 +0200</pubDate>
</item><item>
  <title><![CDATA[72 hour race to innovation, finish: "The secret is to never sleep"]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100512_72_hour_innovation_race/IMG_0200.jpg" txdam="2518" width="400" height="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100512_72_hour_innovation_race/IMG_0173.jpg" txdam="2516" width="600" height="400" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100512_72_hour_innovation_race/DSC_2746.jpg" txdam="2515" width="600" height="396" alt="" /> The 72 hour race to innovation reached the finish line today with 14 new  inventions as the result.  Professor Kaj Mickos, the man behind the  concept, thought the race a success only made possible by his "fantastic  coworkers".


Joel Ydring from the yellow team (see the previousarticle) has another recipe for the success: "The secret is to never sleep", he says.  If the race to innovation is an emotional roller-coaster, then he was at the lowest point of the track at approximately 4 am this morning. "Then I saw the light, that there is a possibility that it will work."


And it did. Among the 14 new inventions there are as differing things as a steel refugee shelter, a special paper clip, and light-weight steel waste bins. The latter is made from a material that SSAB calls Prelaq Clear. It is prepared with a special paint that has the advantage of being more or less self-cleaning. The steel covering the outside walls of the Swedish pavilion are made of a similar material called 'Prelaq Energy', which has the main advantage of reflecting the sun rays, thus saving energy for cooling during the summer months. The next innovation race in the Swedish pavilion will start in June. 



]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/72-hour-race-to-innovation-finish-the-secret-is-to-never-sleep/</link>
  <guid>news_206_1273677667</guid>
  <pubDate>Wed, 12 May 2010 17:21:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Day 3 of the 72 HOUR RACE TO INNOVATION]]></title>
  <description><![CDATA[Day 3 of the 72 HOUR RACE TO INNOVATION.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-third-of-the-72-hour-race-to-innovation/</link>
  <guid>news_197_1273660635</guid>
  <pubDate>Wed, 12 May 2010 12:37:15 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Day 2 of the 72 HOUR RACE TO INNOVATION]]></title>
  <description><![CDATA[Day 2 of the 72 HOUR RACE TO INNOVATION.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-second-day-of-72-hour-race-to-innovation/</link>
  <guid>news_195_1273660321</guid>
  <pubDate>Wed, 12 May 2010 12:32:01 +0200</pubDate>
</item><item>
  <title><![CDATA[Now online: 360-degree panorama series of the pavilion's construction]]></title>
  <description><![CDATA[Ever since work began on the construction of the Swedish pavilion, I've been visiting the site to document the process through a series of 360-degree panoramas taken from 3 fixed vantage points over a 9-month period. Now that the pavilion is finished, this series of panorama photographs is complete, and it has just been published to this page, Building the pavilion.
From each of the three vantage point there are 10 panoramas, at 50 megapixels each — for a total of 1.5 gigapixels of pavilion photography. Use the slider to travel forwards and backwards in time.
Below is the most recent image taken from the nearby overpass early one morning last week. For the rest of the images go here.
The Swedish Pavilion at Shanghai Expo 2010 in Shanghai]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/now-online-360-degree-panorama-series-of-the-pavilions-construction/</link>
  <guid>news_194_1273659350</guid>
  <pubDate>Wed, 12 May 2010 12:15:50 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Splashing Show]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100512_Complete_Dance_Company_water/DSC_2590.jpg" width="396" height="600" title="Mario Perez Amigo from the Complete Dance Company dances outside the Swedish Pavilion. By: Paul Philip Abrigo." txdam="2491" alt="" /> Just now, the Complete Dance Company gave another stunning dance performance. This time they ended up in the water and even six year old Wang Yuxuan approved of the shenanigans.
The dancers from the Complete Dance Company have been hard to miss here at the pavilion. They've given breath-taking performances almost daily, and the audience keeps getting bigger. During today's afternoon performance the gang danced their way into the pools outside the Swedish pavilion, and afterwards the crowd stormed in for a wet photo session. Six years old Wang Yuxuan from Beijing was happy to pose with the dancers. "The dance was really good" he explains calmly while finishing his pizza next to the Dala horses. 
On Saturday the 15th, the Complete Dance Company, part of the concept Street by Sweden, produced by Cirkus Cirkör, will give their final performance here at the Swedish pavilion. Be sure to catch a glimpse of them before they leave Shanghai and continue their worldwide quest for inspiration and beats. 



]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-splashing-show/</link>
  <guid>news_192_1273653665</guid>
  <pubDate>Wed, 12 May 2010 10:41:05 +0200</pubDate>
</item><item>
  <title><![CDATA[CNN ranks the Swedish pavilion as one of the best at Expo 2010]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100512_CNN/DSC_2722_small.jpg" width="600" height="345" txdam="2484" alt="" /> In a recent article at CNN Go, the Swedish pavilion gets praised for its architecture and style. Out of all the pavilions at the Expo, the Swedish one is described as one of the best looking. Of course we already knew that, but our cheeks are blushing with pride anyway... 



Come see for yourselves!
For more info about the ranking, please visit CNN Go]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/cnn-top-ranks-the-swedish-pavilion-at-expo-2010/</link>
  <guid>news_191_1273645573</guid>
  <pubDate>Wed, 12 May 2010 08:26:13 +0200</pubDate>
</item><item>
  <title><![CDATA[Poehl by the pool ]]></title>
  <description><![CDATA[Swedish nomad singer Peter Von Poehl made a surprise visit to the  Swedish pavilion yesterday. After some practical problem-solving, he and  his band performed from the middle of the reflecting pools outside the  pavilion for the visitors standing in line

 





]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/poehl-by-the-pool/</link>
  <guid>news_188_1273581582</guid>
  <pubDate>Tue, 11 May 2010 14:39:42 +0200</pubDate>
</item><item>
  <title><![CDATA[72 hour innovation race, day two: “It is an emotional roller-coaster”]]></title>
  <description><![CDATA[It is 24 hours left before the results of the 72 Hour Race to Innovation are revealed. The air in the enclosed area where the contestants have spent over 48 hours is dense with wild discussion, planning, thinking, creating and innovating. We are at the Expo’s innovative core and want to find out how the teams are doing with only 24 hours more to go. There are two teams, the blue team and the yellow team, and one back office function. The back office has been put together of experts from SSAB within certain areas, such as accounting, patenting, technical matters etc. Whenever one of the teams has a question or problem they can access the back office function and get the answers they need to move on with their work. The Blue Team seems to be on track, but have a hard time choosing between three different products they are developing. They do not want to reveal everything but tell us that one product has to do with customer relations, another one is about children and the third one is within the charity/aid field. But it has not been easy to come this far, Blue Team member Patrik Lindström explains: "This is truly an emotional roller-coaster. It goes up and down all the time, but it is great to see how innovative we can be in such a short time." Ulrika Hellsten from SSAB, agrees with Patrik: "This is very exciting, to see that we can actually go through this whole innovation process in such a short time. But it would not have been possible without all the help from home. It is fantastic to see the support and the fast answers we get from everyone we contact on the outside when we have questions.In the Yellow Team, Joel Ydring from Innovation Plant is struggling with the many different innovations they have been discussing. He is an industrial designer with the task to visualize the ideas they come up with. "Right now it is actually pretty tough, says Joel. There are a lot of different projects I need to visualize. The projects also tend to grow as you go along, and then in the end you still need to go back and simplify them in order to reach the public and get them to understand the idea behind it." Both teams agree, though, that there will be no winners in this race, or rather, everyone will be a winner. "We are only competing against the clock, this is a team effort, says both Joel Ydring and Patrik Lindström.Kaj Mickos understands the emotional ups and downs that the teams are experiencing, - Yes, I totally understand that the contestants feel like they are in an emotional roller-coaster, this race is a lot like life itself. Life consists of choices, and the choices get harder as we go along. In this competition the teams can not present everything they have done, they need to think carefully about what they want to show, and for whom. I see it as a combination of business utility and creativity and in the end I hope that we will have found new business areas from SSAB. The best part is that it is the employees themselves that have made the progress.All details about the products are top secret so far, but tomorrow at 17 the curtains will open at the Innovation Hall of the Swedish pavilion, and the results will be revealed. Do not miss out! ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/72-hour-innovation-race-day-two-it-is-an-emotional-roller-coaster/</link>
  <guid>news_187_1273581258</guid>
  <pubDate>Tue, 11 May 2010 14:34:18 +0200</pubDate>
</item><item>
  <title><![CDATA[The Swedish Pavilion: Media magnet]]></title>
  <description><![CDATA[Journalists are continuing to show their interest for the Swedish  pavilion. Today Commisioner General Annika Rembe was interviewed by  several Chinese journalists. 

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/the-swedish-pavilion-media-magnet/</link>
  <guid>news_186_1273576930</guid>
  <pubDate>Tue, 11 May 2010 13:22:10 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: 60 years of friendship]]></title>
  <description><![CDATA[Time flies when you're having fun. On Sunday it was 60 years ago that  Sweden and China established diplomatic relations. To celebrate this,  the pavilion was bustling with contract-signing, innovation racing,  singing and even fighting for a whole day, from morning to  late evening. 






]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-60-years-of-friendship/</link>
  <guid>news_162_1273504401</guid>
  <pubDate>Mon, 10 May 2010 17:13:21 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Trailer of SSAB 72 HOUR RACE TO INNOVATION]]></title>
  <description><![CDATA[Trailer of SSAB 72 HOUR RACE TO INNOVATION

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-trailer-of-ssab-72-hour-race-to-innovation/</link>
  <guid>news_151_1273485966</guid>
  <pubDate>Mon, 10 May 2010 12:06:06 +0200</pubDate>
</item><item>
  <title><![CDATA[Video:Day 1 of the 72 HOUR RACE TO INNOVATION]]></title>
  <description><![CDATA[Day 1 of the 72 HOUR RACE TO INNOVATION

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/videofirst-day-of-72-hour-race-to-innovation/</link>
  <guid>news_148_1273485532</guid>
  <pubDate>Mon, 10 May 2010 11:58:52 +0200</pubDate>
</item><item>
  <title><![CDATA[Pavilion Friends: Finland]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100510_Pavilion_friends_1_Finland/DSC_2457__1_.jpg" width="600" height="396" title="Finland pavilion guide Atte Lojtonen. By: Paul Philip Abrigo." txdam="2276" alt="" /> As part of a new article series called Pavilion Friends, www.swedenexpo.cn visited the Finnish pavilion and had a quick chat with one of their guides. It turns out Sweden and Finland are not very different after all, which may or may not derive from the fact that we were the same country for some 400 years...

Here's a quick Q&amp;A with Finland pavilion guide Atte Lotjonen:
Hi, who are you and where are you from?Atte Lotjonen from Helsinki, Finland.
What is the theme of the Finnish pavilion?It's Sharing Inspiration. If you look at the wall you will see the small seeds of inspiration flying all around, we're really inspired here in the Finnish pavilion!
Are you inspired? Always?Yeah of course, every single day.
Is it a Finnish thing to be inspired?Yes, I think that during springtime and summertime we're even too inspired, but then during the winter we're a bit less inspired... 
The Swedish theme is Spirit of Innovation, it's not very different from the Finnish theme, is it?No, no it sure isn't! We're pretty alike us Finns and Swedes, maybe you're almost as inspired as us Finns!]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-friends-1-finland/</link>
  <guid>news_146_1273481612</guid>
  <pubDate>Mon, 10 May 2010 10:53:32 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: 72 HOUR RACE TO INNOVATION starting the countdown]]></title>
  <description><![CDATA[At 17.00 on May. 9 the race starts and the participants start to work and the back office is activated.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-72-hour-race-to-innovation-starting-the-countdown/</link>
  <guid>news_144_1273467328</guid>
  <pubDate>Mon, 10 May 2010 06:55:28 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The performance artist Angela Wand at Shanghai Expo.]]></title>
  <description><![CDATA[The performance artist Angela Wand has a fantastic show at the Swedish  pavilion. Her impressive show surprised many Chinese audiences.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-performance-artist-angela-wand-at-shanghai-expo/</link>
  <guid>news_117_1273403691</guid>
  <pubDate>Sun, 09 May 2010 13:14:51 +0200</pubDate>
</item><item>
  <title><![CDATA[Shadow dancing and sand painting - new ways to deliver a classic message]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100708_Sand_painting_and_shadow_dancing/IMG_9421__1_.jpg" txdam="2043" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100708_Sand_painting_and_shadow_dancing/IMG_9396__1_.jpg" txdam="2042" height="600" width="400" alt="" /> The sand falls through Andrew Huang's fingers onto the lit up table. With a concentrated look on his face he starts shaping it into a pattern which is projected onto the big screen in the VIP area of the Swedish pavilion. The first pattern that takes shape is a globe with hands meeting across it. Moving the sand with his fingers, he slowly changes the picture to a heart, and then a flower. It's how the pictures, and messages, blend into one another that makes this particular art form interesting for Andrew.-I don't like stills. Stills are easy, he explains.Today, the Swedish company Atlas Copco arranged a performance with shadow dancing and sand painting for their guests in the pavilion. The message was simple.- It's all about social responsibility, Andrew Huang said.Behind a white screen, Shanghainese shadow dancing troupe Leo Communications delivered the message ever more clearly. Accompanied by a prerecorded video in the background, they showed the guests how to make arid land come back to life, amongst other things.Atlas Copco was founded in 1873 and is now a world leading provider of industrial productivity solutions.
 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/shadow-dancing-and-sand-painting-new-ways-to-deliver-a-classic-message/</link>
  <guid>news_111_1273311989</guid>
  <pubDate>Sat, 08 May 2010 11:46:29 +0200</pubDate>
</item><item>
  <title><![CDATA[Camera rolling - Action!]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100507_CCTV/IMG_9354.jpg" txdam="2025" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100507_CCTV/IMG_9306.jpg" txdam="2023" height="400" width="600" alt="" /> The Swedish pavilion keeps drawing a crowd, and not just from anybody. Today the pavilion was visited by a film team from China Central Television (CCTV) who are making a documentary about the Expo. The journalists were shown around the pavilion all the way up to the glass roof, even though one of them got a little dizzy from the height. They were especially impressed by the street dance performance outside of the pavilion by Complete Dance Company, produced by Cirkus Cirkör. The film team has been working on the documentary, which will be aired around the time the Expo finishes, since April and will continue filming on site in Shanghai until mid June. After watching the dance performance they left with a promise to come back soon.





]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/camera-rolling-action/</link>
  <guid>news_110_1273241400</guid>
  <pubDate>Fri, 07 May 2010 16:10:00 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: COMPLETE DANCE COMPANY in the Shanghai Expo_partB]]></title>
  <description><![CDATA[The Street dance group from Sweden named COMPLETE DANCE COMPANY has a fantastic performance in the Swedish pavilion.
Related news

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-complete-dance-company-in-the-shanghai-expo-partb/</link>
  <guid>news_109_1273213922</guid>
  <pubDate>Fri, 07 May 2010 08:32:02 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: COMPLETE DANCE COMPANY in the Shanghai Expo_partA]]></title>
  <description><![CDATA[The Street dance group from Sweden named COMPLETE DANCE COMPANY has a fantastic performance in the Swedish pavilion.
Related news

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-complete-dance-company-in-the-shanghai-expo-parta/</link>
  <guid>news_105_1273205022</guid>
  <pubDate>Fri, 07 May 2010 06:03:42 +0200</pubDate>
</item><item>
  <title><![CDATA[Street dance battle at the Swedish pavilion!]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100506_street_dance_battle/street_dance_battle_5.jpg" txdam="1787" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100506_street_dance_battle/street_dance_battle_4.jpg" txdam="1786" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100506_street_dance_battle/street_dance_battle_3.jpg" txdam="1785" height="396" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100506_street_dance_battle/street_dance_battle_2.jpg" txdam="1784" height="400" width="600" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100506_street_dance_battle/street_dance_battle_1.jpg" txdam="1783" height="396" width="600" alt="" /> Thursday in Shanghai and the weather is amazing with the sun shining and 25°C in the air. A lot of people are visiting the Expo today and the queues to the Swedish pavilion are long.Just before lunch the Complete Dance Company gave a grand show outside the pavilion to entertain the people queuing, and a lot of other visitors also crowded around the performance area.
A few minutes into the performance another street dance crew showed up.  They had just performed outside the Estonian pavilion across the square,  and became curious about what was going on at the Swedish pavilion. In  the name of the Swedish hospitality, CDC of course invited them to show  us what they had got. As you can see in the pictures, they turned out to  be very skilled and the audience got a great show!   
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/street-dance-battle-at-the-swedish-pavilion/</link>
  <guid>news_102_1273139597</guid>
  <pubDate>Thu, 06 May 2010 11:53:17 +0200</pubDate>
</item><item>
  <title><![CDATA[Complete Dance Company! Innovative dance - inspirational spirit]]></title>
  <description><![CDATA[<img width="600" height="396" txdam="1764" title="Complete Dance Company bowing and accepting applause from the audience outside the Swedish pavilion. By: Paul Philip Abrigo." src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100506_complete_dance_company/DSC_2249.jpg" alt="" /> As part of the concept Street by Sweden, produced by Cirkus Cirkör, seven dancers from Sweden travelled all the way to Shanghai to perform at the Swedish pavilion. They call themselves Complete Dance Company and they know how to excite a crowd.
"Its so nice to be here in Shanghai at the Expo, with so many people and getting so much support from everyone " Merdean Munez, says, just after the three o' clock performance. One could think dancing in the pouring rain or searing sun several times a day could be a challenge, but Munez smiles and says they are proffessionals and that's what they do. "The sun here is nice! In Sweden we don't have this much sunshine, just a lot of snow" he adds. 
When asked what the Spirit of Innovation means to a dancer, Otto Bücker replies: "Finding new things, breaking new barriers and daring to be yourself." Fun, play and creativity also means a lot - "It means everything, in order to be really good you have to have fun and like what you're doing" Akira Nossborn explains. Each time they perform, the long line of visitors all turn their heads and cameras to the performance. "Spreading inspiration to people and getting inspiration back is why I do it" Munez says.
Complete Dance Company came together as a group around one year ago. Seven very experienced performers with many different styles and backgrounds decided to form a dance crew and have since travelled the world doing what they do best - perform, spread inspiration have fun. For nine more days, you can see them four times a day, at 11:00, 12:00, 14:30 and 15:30 right at the Swedish pavilion. Don't miss out! 
Click here for videos - Part A, Part B!


 

]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/complete-dance-company-innovative-dance-inspirational-spirit/</link>
  <guid>news_99_1273113950</guid>
  <pubDate>Thu, 06 May 2010 04:45:50 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish Minister for Trade blogs about her visit to the Swedish pavilion]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100505_Ewa_Björling_blog/pippi.jpg" txdam="1710" height="330" width="450" alt="" /> During the inauguration at the Swedish pavilion we had the honor of greeting the Swedish minister for Trade Ewa Björling as our guest. She held an opening speech in the morning and formally inaugurated the pavilion, and then she made a slightly more informal speech during dinner in the evening. She talked about the Swedish “Spirit of Innovation” and Pippi Longstocking. At the end of the speech, she took out a Pippi wig from her bag and put it on, and the entire room spontaneously started singing the theme song from Pippi Longstocking. Truly a very nice moment! On her blog she wrote:
"The day finished with dinner in the Swedish pavilion with many Swedish and foreign guests. I made a speech about “Spirit of Innovation” and about how much Pippi had meant for me as a child. When the Pippi wig came on there was spontaneous singing, which was fun. Several of the Chinese guests looked a bit shocked, but after a while they laughed too. It was a nice evening that was finished by admiring the view of the Expo area from the glass roof."

The minister wrote a lot more, and also posted pictures of her stay. For more information, please visit her blog.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedens-trade-minister-blogs-her-visit-to-the-swedish-pavilion/</link>
  <guid>news_97_1273048842</guid>
  <pubDate>Wed, 05 May 2010 10:40:42 +0200</pubDate>
</item><item>
  <title><![CDATA[Winners of design competition announced at Swedish inauguration day]]></title>
  <description><![CDATA[This spring, the Swedish pavilion has held a design competition in collaboration with Tongji University of Art. During the “Spirit of Innovation Day” at the Swedish pavilion May 1st, the four finalists of the competition were awarded for their achievements.
The task for the students was to create a brand new product that was innovative, sustainable and useful in the everyday life, and out of almost one hundred submissions, the jury managed to pick four products that stood out from the rest.

The first finalist, Linfeng Zhao, made a product called the Jellyfish, by combining a fork and a spoon. The second finalist, Jing Liu, created a tea cup that can hold its own tea bag. Junjie Liu, the third finalist, made an energy saving aroma lamp, and last but not least, the fourth finalist, Wenchao Gao, created a pair of knife and fork combined with chopsticks.

 At stake were some great prizes offered by the Swedish pavilion together with sponsoring companies. The air in the room was dense with excitement as Annika Rembe, Commissioner General for the Swedish participation, announced the winners. 
The two third prize winners were Mr. Zhao Linfeng and Ms. Liu Jing. They were rewarded with a number of branded products from the Swedish participation. These products have got their inspiration from either the facade of the Swedish pavilion pattern of a city map or the colorful logo. The products are chosen for everyday life and represents the Spirit of Innovation.

The runner-up was Ms. Gao Wenchao, and she got a completely new kind of electric bicycle from Swedish company Höganäs. The bike has an elegant design and was developed to minimize environmental impact. Truly a bike that will attract urban young professionals! 

The winner of the competition was Ms. Junjie Liu with her creation “Tino”. The jury motivation was: 
“The winner of the design competition has demonstrated an understanding of the design concept, the Swedish “Spirit of Innovation” theme and the difficult task of combining two cultures into one in an elegant gesture of simplicity and functionality.
The winning product fits right into the sustainable and green Swedish profile. It is a modern reinterpretation of ancient tools combining function and form in an innovative way, bridging tradition and thus linking the past and the future and joining them as one.”
Ms. Junjie Liu was awarded with a study trip to Sweden arranged by Scandinavian Perspectives. During this trip, she will learn more about Swedish design and traditional handicraft.

Some of the products from these four finalists will also be produced and sold at the souvenir shop in the Swedish pavilion.
Here is a short video interview with the winner, Ms. Junjie Liu:
 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/winners-of-design-competition-announced-at-swedish-inauguration-day/</link>
  <guid>news_94_1273036559</guid>
  <pubDate>Wed, 05 May 2010 07:15:59 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: The inauguration of Swedish pavilion]]></title>
  <description><![CDATA[Video of Sweden's trade minister Ewa Björling visit to the Swedish pavilion on the day of its inauguration, accompanied by other Swedish dignitaries and prominent Swedish businessmen.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-the-inauguration-of-swedish-pavilion/</link>
  <guid>news_93_1273036445</guid>
  <pubDate>Wed, 05 May 2010 07:14:05 +0200</pubDate>
</item><item>
  <title><![CDATA[Opening-night fireworks]]></title>
  <description><![CDATA[<img width="600" height="399" txdam="1662" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100504_fireworks/fireworks.jpg" alt="" /> After Expo's opening ceremonies on the evening of April 30, 2010, Shanghai's skyline lit up with fireworks. This photo was taken from the rooftop Absolut bar at the Swedish pavilion. It sits atop a glass and wood atrium with vertigo-inducing views straight down. It may well have been (and likely will continue to be) the best place in Shanghai from which to watch fireworks during Expo.

For more photos of the fireworks, see this set on Flickr.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/opening-night-fireworks/</link>
  <guid>news_87_1272945929</guid>
  <pubDate>Tue, 04 May 2010 06:05:29 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Visiting the Swedish pavilion at Shanghai Expo.]]></title>
  <description><![CDATA[Visiting the Swedish pavilion at Shanghai Expo.

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-visiting-the-swedish-pavilion-at-shanghai-expo/</link>
  <guid>news_77_1272881223</guid>
  <pubDate>Mon, 03 May 2010 12:07:03 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos: Opening day]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100503_Inauguration_day/DSC_1649.jpg" title="A line of visitors seen through the rooftop glass floor. By Paul Philip Abrigo." txdam="1503" width="600" height="396" alt="" /> <img txdam="1499" title="Swedish high level businessmen and officials walk down the VIP stairs at the Swedish pavilion. By Paul Philip Abrigo." src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100503_Inauguration_day/DSC_0929.jpg" width="600" height="396" alt="" /> <img txdam="1507" title="Chinese media covering the inauguration press conference at the Swedish Pavilion. By Tobias Andersson Åkerblom." src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100503_Inauguration_day/IMG_8788.jpg" width="600" height="400" alt="" /> On May 1, Inauguration day, the Swedish Pavilion officially opened its doors to the public. Some 12 000 visitors passed through the exhibition this first day, as did a long list of VIPs. Swedish Trade Minister Ewa Björling made it all the way from Stockholm to Shanghai to be part of the celebration. The minister held an opening speech, painted the eyes of the traditional Swedish wooden Dala horses, and was guided through the exhibition by our dear pavilion guide Carl-Johan Blom. "I was a little nervous at first, but as soon as you start up you know what to do", he said. It was a long and eventful day, and on the program there were also dance performances by the Swedish dance crew Complete Dance Company and a press conference of which both local and international media took part.
For more photos, please see the set on Flickr.
By Paul Philip Abrigo and Tobias Andersson Åkerblom.








 ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photo-opening-day/</link>
  <guid>news_76_1272875295</guid>
  <pubDate>Mon, 03 May 2010 10:28:15 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Inauguration of the Swedish pavilion]]></title>
  <description><![CDATA[Video of the inauguration of the Swedish pavilion (part 1):

Are you in China? Click here.
Video of the inauguration of the Swedish pavilion (part 2):

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-inauguration-of-swedish-pavilion-part-ab/</link>
  <guid>news_70_1272714263</guid>
  <pubDate>Sat, 01 May 2010 13:44:23 +0200</pubDate>
</item><item>
  <title><![CDATA[Video: Final preparations before the inauguration]]></title>
  <description><![CDATA[Video of final preparations at the Swedish pavilion on the day before  the inauguration:

Are you in China? Click here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/video-final-preparations-before-the-inauguration/</link>
  <guid>news_66_1272700116</guid>
  <pubDate>Sat, 01 May 2010 09:48:36 +0200</pubDate>
</item><item>
  <title><![CDATA[Royal training via Skype - traditional ways meet modern technology]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100501_royal_training/DSC_0595.jpg" title="By Paul Philip Abrigo" txdam="1336" width="399" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100501_royal_training/IMG_7599.jpg" title="By Tobias Andersson Åkerblom" txdam="1335" width="600" height="400" alt="" /> On April 28, in preparation for the arrival of His Majesty the King of Sweden Carl Gustaf, the pavilion guides were educated in the royal ways, via Skype. 

Former Director of the Press and Information Department at the Royal Court, Elisabeth Tarras Wahlberg gave a long and informative lecture about His Majesty's history, the monarchy of Sweden in the past and today, and also pointed out some do's and don'ts. For example, one do is "be yourself". VIPs are humans too.

There was a cheerful thrill in the air during the lecture, and thanks to a dedicated IT team the online conference was a joyous meeting between the centuries old history of Sweden and the young brilliant minds of the Swedish pavilion.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/royal-training-via-skype-traditional-ways-meet-modern-technology/</link>
  <guid>news_65_1272686827</guid>
  <pubDate>Sat, 01 May 2010 06:07:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish pavilion web shop is open for business]]></title>
  <description><![CDATA[There is a shop in the pavilion selling souvenirs, but as of today you can also  order online. 
On SwedenExpoShop.cn you can find a range of products, from clothing with the pavilion logo to  Swedish crystal. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-web-shop-is-open-for-business/</link>
  <guid>news_64_1272685042</guid>
  <pubDate>Sat, 01 May 2010 05:37:22 +0200</pubDate>
</item><item>
  <title><![CDATA[Fire drill]]></title>
  <description><![CDATA[<img height="400" width="600" txdam="1062" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100430_Fire_drill/IMG_7595_web.jpg" alt="" /> The guides where taught how act in an emergency situation, where to find  the extinguishing equipment and alarm buttons of the pavilion, and how  to organize an evacuation. Some of the guides already had experience of  handling emergency situations, i.e. from military service.   The Swedish pavilion have at least two emergency exits in every room of  the exhibition and is well prepared to handle emergencies. PSU is the  first foreign security company in China, and earlier this month they  trained the guides in CPR and general security thinking.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/fire-drill/</link>
  <guid>news_62_1272614890</guid>
  <pubDate>Fri, 30 Apr 2010 10:08:10 +0200</pubDate>
</item><item>
  <title><![CDATA[Photos from the soft opening]]></title>
  <description><![CDATA[<img height="691" width="1036" txdam="998" title="caption" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100429_Soft_opening/IMG_7054.jpg" alt="" /> <img height="691" width="1036" txdam="1000" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100429_Soft_opening/IMG_7239.jpg" alt="" /> <img height="691" width="1036" txdam="999" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100429_Soft_opening/IMG_7099.jpg" alt="" /> <img height="684" width="1036" txdam="997" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100429_Soft_opening/DSC_0465.jpg" alt="" /> <img height="684" width="1036" txdam="996" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100429_Soft_opening/DSC_0339_-_Version_3.jpg" alt="" /> <img height="684" width="1036" txdam="995" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/20100429_Soft_opening/DSC_0271.jpg" alt="" /> On Monday, April 26, the Swedish pavilion conducted a soft opening.
The queue lined up around the building and the skills of the guides were tested for the first and last time before the grand opening on May 1. Visitors ranged from children to high-level officials. Pavilion guides Paul Philip Abrigo and and Tobias Andersson Åkerblom  documented the event.
Below is a selection of images from the soft opening. For more images, please see the set on Flickr.





]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/photos-from-the-soft-opening/</link>
  <guid>news_58_1272544083</guid>
  <pubDate>Thu, 29 Apr 2010 14:28:03 +0200</pubDate>
</item><item>
  <title><![CDATA[Swedish Pavilion on Photosynth]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/manwithstand.jpg" width="325" height="216" border="0" alt="" title="" />Today was the first sunny day in weeks in Shanghai, so I took my camera to record the recent progress on the Swedish pavilion exterior. Then I put these photos into Microsoft Photosynth, which turned them into 3D photomontages. Watch the result here: 

(You may need to install a plugin to see it.)
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/swedish-pavilion-on-photosynth/</link>
  <guid>news_51_1271250789</guid>
  <pubDate>Wed, 14 Apr 2010 15:13:09 +0200</pubDate>
</item><item>
  <title><![CDATA[Ceremony at the pavilion]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/ceremony.jpg" width="325" height="217" border="0" alt="" title="" />On October 31, 2009, the Swedish Shanghai Expo 2010 Committée visited the building site of the Swedish pavilion on the grounds of the World Exposition. In the panorama below, a ceremony for construction workers is taking place.
Ceremony at The Swedish Pavilion, Shanghai Expo in Shanghai]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/ceremony-at-the-pavilion/</link>
  <guid>news_47_1271169307</guid>
  <pubDate>Tue, 13 Apr 2010 16:35:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Sweden Expo Week]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/swedenexpoweek.jpg" width="325" height="218" border="0" alt="" title="" />Sweden introduced the theme of its participation in Expo 2010 — Spirit of Innovation — at Sweden Expo Week, held October 30 - November 5 at the Hong Kong New World Tower in Shanghai.
Of course, openings wouldn't be any fun without opening ceremonies, so the exhibition was not so much unveiled as unzipped by Annika Rembe, Sweden's Commissioner General for Expo 2010. The zipper, in case you were wondering, is a Swedish invention, just the sort of thing that the spirit of innovation produces. 
More photos on Flickr. You can find the press release on expo2010.se.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/sweden-expo-week/</link>
  <guid>news_48_1271169307</guid>
  <pubDate>Tue, 13 Apr 2010 16:35:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Annika Rembe's links for Shanghai Expo China Forum]]></title>
  <description><![CDATA[Sweden's Commissioner General for Shanghai Expo Annika Rembe is speaking at the 7th 2010 Shanghai World Expo China Forum in Beijing today, where the theme of the discussion is "Harmonious Community: Urban-Rural Integration".
Annika is talking about how Sweden has navigated the transformation from a primarily rural society to an urban one, and how rural and urban areas integrate today in modern Sweden. In her speech she mentions several examples of this urban-rural integration, and also that links to further information are available on this website:-) So here are those links:
SymbioCity: Sustainability by Sweden: A website that promotes holistic and sustainable urban development, finding potential synergies in urban functions and unlocking their efficiency and profitability. (English)
Hammarby Sjöstad, Stockholm: Hammarby Sjöstad is an exciting new district in Stockholm where the City has imposed tough environmental requirements on buildings, technical installations and the traffic environment, from day one. (English)
Vätra Hamnen, Malmö: In this former shipyard area, students, business people and residents now go about their lives and work. (English)
Älvstranden, Göteborg: This area's website is alas only available in Swedish, but Business Region Göreborg has a good article explaining the kind of innovations in passive housing this new urban area has. (English)]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/annika-rembes-links-for-shanghai-expo-china-forum/</link>
  <guid>news_49_1271169307</guid>
  <pubDate>Tue, 13 Apr 2010 16:35:07 +0200</pubDate>
</item><item>
  <title><![CDATA[Racing to the finish line]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/racing.jpg" width="325" height="205" border="0" alt="" title="" /><img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/20100300-Wood100302_3.jpg" txdam="811" height="347" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/20100300-Wood100302_1.jpg" txdam="792" height="302" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/20100300-Trappan-till-baren-100309.jpg" txdam="797" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/20100300-Arbete-i-B3.jpg" txdam="795" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/20100300-Stora-konferensrummet-C3-100903.jpg" txdam="816" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/20100300-Montering-av-fasadplåtar-100309.jpg" txdam="790" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/20100300-Fasadbelysning100309.jpg" txdam="809" height="648" width="864" alt="" /> 
We're in the final 50 days or so before the pavilion opens to the public, and construction continues at a rapid pace. Our on-site manager Sven Calander has been taking photos which he shares with us here.
Above, the pavilion as it looked recently. The scaffolding is now more transparent, and through it you can see the exterior walls being panelled with SSAB steel. The pattern represents an aerial street map of Stockholm.
Below, you can see a closeup of the perforated steel panelling, and the lighting being tested inbetween.

Each panel gets lifted up and slotted into place, like so:

Inside, work is well underway on the interior decoration. Below, you can see the VIP floor being installed. Here, partners and sponsors of the pavilion (who have paid for half of it) will be able to entertain corporate clients and guests, and hold seminars and meetings during Expo.


The wooden Glulam construction has received a coat of paint and some glass railings. These stairs will lead to the rooftop bar.

And finally, here are some panoramic shots that Sven took of the interior of the wooden construction. 



We hope to see you soon:-)]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/racing-to-the-finish-line/</link>
  <guid>news_36_1268320090</guid>
  <pubDate>Thu, 11 Mar 2010 16:08:10 +0100</pubDate>
</item><item>
  <title><![CDATA[Follow the Dalecarlian Horse from Sweden to Shanghai]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/dalecarlianhorse.jpg" txdam="798" width="857" height="829" alt="" /> One icon of the Swedish Pavilion will be a 3-meter tall, all-weather, traditional wooden Dalecarlian Horse statue — or "Dalahäst" as the Swedes call it — stationed outside the entrance, welcoming visitors to the Swedish exhibition. The brightly-colored horse was recently completed by wood sculptor Torbjörn Lindgren in the Dalarna region of Sweden, packed into a crate along with a smaller (but still huge) cousin, and is now on its way to Shanghai.

Where is the horse right now? Check out its live position on the map below:
View Journey of the Shanghai Expo Dalecarlian horse in a larger map
So far, the horse has travelled by truck from Mora, where it was built, to Göteborg, where it was put on a ship to Germany, and driven to Hamburg port. From there it was taken by ship to Rotterdam port, where it is being put on a container ship bound for China. Follow along in the coming weeks as the horse makes its way half-way around the world for its final destination at Shanghai Expo, in time for the opening on May 1, 2010.
You can also follow the horse by opening this file in the free application Google Earth.
See also a Swedish-language page about the travels of the Dalecarlian Horse, hosted by the providers of the geo-positioning technology used to track it, Future Position.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/follow-the-dalecarlian-horse-from-sweden-to-shanghai/</link>
  <guid>news_34_1267114922</guid>
  <pubDate>Thu, 25 Feb 2010 17:22:02 +0100</pubDate>
</item><item>
  <title><![CDATA[Construction update: One very lucky helmet]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/constructionupdate.jpg" width="325" height="225" border="0" alt="" title="" /><img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/3.jpg" txdam="818" width="476" height="328" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2.jpg" txdam="802" width="476" height="328" alt="" /> By Sven Calander, Master Builder, Swedish PavilionThis past weekend steel constructions started on area C, while area B is finalizing. [Each of the four building cubes are called A, B, C and D.] Today there are 14 workers and three supervisors from the steel supplier on the site; our supervision company Jianke is also present to check safety and quality. As you can see, the workers use safety belts and helmets. I found a very lucky helmet with 8888 written on it. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/construction-update-one-very-lucky-helmet/</link>
  <guid>news_1_1256908612</guid>
  <pubDate>Fri, 30 Oct 2009 14:16:52 +0100</pubDate>
</item><item>
  <title><![CDATA[Panorama walkthrough - what's on view?]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/panoramawalkthrough.jpg" width="325" height="225" border="0" alt="" title="" /><img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/danishfinnish.jpg" txdam="804" width="331" height="229" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/belgian.jpg" txdam="800" width="332" height="229" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/swedish.jpg" txdam="805" width="331" height="229" alt="" /> The panoramas on the home page do a good job of showing construction progress on the Swedish pavilion. You can't miss it - it's the big red steel construction growing right in front of the camera: But what about those other metal skeletons sprouting from the ground? Here's a quick walkthrough of the most prominent ones: Just below Lupu bridge, you can see the beginnings of the Belgian European pavilion, which will become a long rectangular building: If you want to see what that pavilion will look like when finished, visit the Belgian European pavilion's website.  Further along, you can see two pavilions being built, one right behind the other. The closest one is the Danish pavilion, and behind it is the Finnish pavilion.  The Danish pavilion was designed by Bjarke Ingels of the famous architecture firm BIG, and it will feature a spiral causeway for visitors. Check out this video of the Danish pavilion: [http://www.youtube.com/watch?v=Ev9ZbPULhOY&amp;feature=player_embedded#t=78] More photos are over on Arch Daily.  The Finnish pavilion will look like a "giant kettle", in the words of the architects. For images of the Finnish pavilion, visit its website. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/panorama-walkthrough-whats-on-view/</link>
  <guid>news_3_1256908612</guid>
  <pubDate>Fri, 30 Oct 2009 14:16:52 +0100</pubDate>
</item><item>
  <title><![CDATA[3D flythrough of pavilion released]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/3dflythrough.jpg" width="300" height="200" border="0" alt="" title="" />The architects of the Swedish pavilion at Shanghai Expo 2010 have just completed the official 3D fly-through of the pavilion, and it is available for the first time on the web right here: 
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/3d-flythrough-of-pavilion-released/</link>
  <guid>news_20_1256908612</guid>
  <pubDate>Fri, 30 Oct 2009 14:16:52 +0100</pubDate>
</item><item>
  <title><![CDATA[Pavilion construction: The story so far]]></title>
  <description><![CDATA[<img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-enter1.jpg" txdam="796" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-roof2.jpg" txdam="793" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-roof1.jpg" txdam="807" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-woo.jpg" txdam="794" height="578" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-spri1.jpg" txdam="812" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-sca1.jpg" txdam="810" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-safe1.jpg" txdam="815" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-fs2.jpg" txdam="819" height="648" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-fs1.jpg" txdam="820" height="546" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-ss1.jpg" txdam="813" height="649" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-gm1.jpg" txdam="808" height="433" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-gb2.jpg" txdam="803" height="571" width="864" alt="" /> <img src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/2010sofar-gb1.jpg" txdam="806" height="342" width="864" alt="" /> The Swedish pavilion is the centerpiece of our country's participation at Shanghai Expo 2010. Designed by Swedish architecture firm SWECO, it will house an exhibition showcasing Sweden's spirit of innovation, and how this spirit permeates all aspects of Swedish society. (You can see what it will look like when finished in this 3D simulation.) Groundbreaking for the pavilion occurred on April 20, 2009, with just over a year to go before the opening of Expo on May 1, 2010. Here's a view of what the plot looked like during the ceremony:
Satellite imagery taken on April 2, 2009 was recently published to Google Maps and Google Earth. This is the view from space then: You can explore more of the region in Google Maps here. During the Shanghai summer, piles were driven into the ground — this is the foundation of every construction project. By September, the pavilion's steel skeleton started to take shape above ground: In October, once the main steel girders were in place, work was started on placing the floors, as well as the stairs: Of course, all of this is done with safety in mind: Later in October, scaffolding was placed around the structure, so that work could begin on the the outer walls: Simultaneously, work was started inside on the airconditioning ducts and sprinkler system: The Swedish pavilion comprises of three cube-ish steel structures, and one wooden cube, arranged so that they form the Swedish flag when seen from above. The wooden structure will be an atrium-like entrance, and its assembly was begun in November, when all the parts had arrived: Work continued apace throughout the Christmas holidays. Now in January, the roof is being installed: Here is a view of where the roof-top bar will be, with Lupu Bridge in the background: The future entrace of the pavilion will be here, minus the scaffolding, of course:-) The aim is to have the main construction finished by the Chinese New Year in mid February. Then, focus will shift to installing the exhibition. You can see more and higher-resolution pictures of the construction process on Flickr. ]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-construction-the-story-so-far/</link>
  <guid>news_32_1256908612</guid>
  <pubDate>Fri, 30 Oct 2009 14:16:52 +0100</pubDate>
</item><item>
  <title><![CDATA[Pavilion exhibition area - a guided tour]]></title>
  <description><![CDATA[Sven Calander, the technical director of the Swedish pavilion at Shanghai Expo (which means he is the overal responsible person for its construction) today walked us through the exhibition area of the pavilion — or more precisely what will be the exhibition area:

In his guided tour, we see all five "rooms" that will house the exhibition. As you will have noticed, the pavilion is not ready yet :-), but construction is proceeding rapidly, without major hiccups. Currently, air conditioning and sprinkler systems are being installed. Soon, when the walls are complete, the outside panelling will start being put into place. The installation of the exhibition will begin just after Chinese new year, in February. And on May 1, you'll be able to walk through these rooms just like Sven did.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-exhibition-area-a-guided-tour/</link>
  <guid>news_29_1256908612</guid>
  <pubDate>Fri, 30 Oct 2009 14:16:52 +0100</pubDate>
</item><item>
  <title><![CDATA[Follow us via your favorite social media site]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/followusvia.jpg" width="325" height="217" border="0" alt="" title="" />There are many ways in which you can stay updated on news about the Swedish pavilion. This website is just one of them.Are you on Facebook? Become a fan of the Swedish Pavilion. Do you use Twitter to stay updated? Follow us. We post our videos to YouTube, our photos to Flickr and our news as RSS. If you are in China, we are also on Xiaonei, Kaixin001 and Douban, and provide a Chinese-language Twitter feed. 
Image credit: Morgan Finley]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/follow-us-via-your-favorite-social-media-site/</link>
  <guid>news_4_1256804287</guid>
  <pubDate>Thu, 29 Oct 2009 09:18:07 +0100</pubDate>
</item><item>
  <title><![CDATA[DreamHack coming to Shanghai Expo]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/dreamhackcoming.jpg" width="325" height="217" border="0" alt="" title="" />What you may not know is that Sweden is one of the biggest exporters of computer games — with some really talented game developers, as well as players. It's only fitting then that Sweden also has the world's largest LAN parties — think rock concerts for video game players — organized by DreamHack. To get an idea of how large they are, check out this video: 

Now DreamHack is expanding to the rest of the world, and is coming to Shanghai during Expo 2010. The Swedish Pavilion will be the location of the finals of the Chinese e-sports qualifiers for DreamHack Summer 2010, to be held in Sweden later in the year. Read more here.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/dreamhack-coming-to-shanghai-expo/</link>
  <guid>news_13_1256804287</guid>
  <pubDate>Thu, 29 Oct 2009 09:18:07 +0100</pubDate>
</item><item>
  <title><![CDATA[Find the pavilion on (Google) Maps]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/findthepavilion.jpg" width="325" height="217" border="0" alt="" title="" /><img height="175" width="535" txdam="817" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/ge-timeline.jpg" alt="" /> <img height="331" width="600" txdam="799" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/pavilionloc-3.jpg" alt="" /> <img height="319" width="600" txdam="801" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/pavilionloc-2.jpg" alt="" /> <img height="319" width="600" txdam="791" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/pavilionloc-1.jpg" alt="" /> <img height="314" width="600" txdam="814" src="http://www.swedenexpo.cn/fileadmin/user_upload/News/en/pavilionloc-0.jpg" alt="" /> Google Earth and Maps are a fantastic way of seeing the world — but the imagery on there is usually a few years old, so in a fast-changing city like Shanghai that can meant that what you see in Google Earth is no longer there in real life.
And so it is with the site of the upcoming Shanghai Expo. If you check the area around the Swedish Pavilion on Google Maps or Earth, the current imagery just shows  factories. Those factories are gone, however, replaced with intense construction of national pavilions. 
On a recent visit to the pavilion, we used a GPS device to find the precise location of the Swedish pavilion grounds, and overlaid them on Google Maps. Here are the grounds of the pavilion on Google Maps. As you can see, there used to be a large factory at the location:

You can zoom in closer via the map in the above link.
Users of Google Earth can use a feature that lets them see historical satellite imagery for any location — in the area of the pavilion, back to 2000. For example, in 2004 there was still a residential area nestled amid the factories:

In 2002, Lupu Bridge was still being built:

In 2000, the construction on the bridge still needed to be started:

Hint: To turn on historical imagery in Google Earth, click on the clock icon in the top left of the application toolbar. Then move the slider to the left to see older imagery:
View Location of the Swedish Pavilion in a larger map]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/find-the-pavilion-on-google-maps/</link>
  <guid>news_14_1256804287</guid>
  <pubDate>Thu, 29 Oct 2009 09:18:07 +0100</pubDate>
</item><item>
  <title><![CDATA[Pavilion panoramas now on 360cities.net]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/360cities.jpg" width="150" height="100" border="0" alt="" title="" />In addition to viewing the panoramas here on swedenexpo.cn, you can now also explore them on 360cities.net, a large repository for panoramas from all over the world. 
360cities.net allows you to embed the panorama on your own blog or website, so you too can show them, just by copying and pasting some code:

Currently, there are four panoramas available, from Aug 3, Sept 7, Sept 15 and Sept 28. Click on the "Embed this" tab to get the code to paste into your own site. More are coming as the pavilion construction progresses.]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/pavilion-panoramas-now-on-360citiesnet/</link>
  <guid>news_15_1256804287</guid>
  <pubDate>Thu, 29 Oct 2009 09:18:07 +0100</pubDate>
</item><item>
  <title><![CDATA[Annika Rembe introduces the pavillion (video)]]></title>
  <description><![CDATA[<img src="fileadmin/user_upload/News/annikaremberintroduces.jpg" width="325" height="217" border="0" alt="" title="" />
In the below video, Sweden's Commissioner General for Expo 2010 Annika Rembe introduces the Swedish Pavilion and explains the ideas behind it. Also speaking are SWECO architect Johannes Tüll, discussing the pavilion's physical structure, and Springtime's Carin Lembre, who is responsible for the pavilion's exhibition.
]]></description>
  <link>http://www.swedenexpo.cn/en/news/detail/article/annika-rembe-introduces-the-pavillion-video/</link>
  <guid>news_22_1256804287</guid>
  <pubDate>Thu, 29 Oct 2009 09:18:07 +0100</pubDate>
</item>
  </channel>
</rss>